Microsoft creates epic nostalgia with 90s laden IE commercial

Microsoft's been on a streak of creating entertaining IE videos and that trend continues today with a bit of nostalgia with a 90s laden IE video that talks about growing up and using IE.

The video, which if you grew up in the 90s, will hit you right in the feels as it goes back in time to Pogs, Hungry Hungry Hippos, slap bracelets and so much more as Microsoft tries to raise awareness about Internet Explorer;the theme is that you grew up, and so did Internet Explorer. 

The video is part of the company’s “Browser You Love(d) to Hate” campaign which is intended to shine a light on the fact that Microsoft has made a lot of changes to the IE platform and if you previously despised the platform, it’s time to take a second look.

It's refreshing to see that Microsoft knows that IE has a perception issue and these fun and quirky videos take that information to heart as they try to sway public opinion on the browser. Only the test of time will tell if these videos are able to change the perception of IE but we must admit, we hope the videos keep coming as it is some of the best marketing material to come out of Microsoft in several years. 

Source: Microsoft on YouTube

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After a long time, finally a really good ad from Microsoft. Loved it, though my tech brain said not to use IE, but my heart says, yeah, why not giving it another chance ?????

For a commercial that is one nice soft-sell. I don't use IE on the desktop but use it in the Modern Interface (mainly because its the only real choice right now, Chrome is not truly there).

IE as browser is incredible. For me W3C should have been specs orientated towards being compatible with IE not the other way around. Windows apps aren't made compatible for other OSs right?

I hate it when a commercial spends the majority of the time talking about stuff that's totally irrelevant to the product being advertised. In this case, almost the entire commercial.

Really, what about this commercial would make someone want to use Internet Explorer? The "e" logo? Or the blank, plain looking Metro screen (with a color scheme that looks like it came from the 90's)?

Chugworth said,
Or the blank, plain looking Metro screen (with a color scheme that looks like it came from the 90's)?

Under what rock are you living, is it confy? You clearly have no idea what your talking about... The "metro" like minimalist simplicity really is "modern", and it's a step forward from the quasi-3D, glossy gradients that went out of style 10 years ago... It's just awesome. Look around on the web for new HTML5 designs, and you might get it...

theyarecomingforyou said,
Classic diversion. Rather than reminding you of how terrible IE was
I guess for the youngins, it's kinda of hard to realize IE was cream of the crop for quite some time. Netscape was... horrible. Layers........

Really, that was a superb ad.

Whoever is in charge of their ads, please keep doing what you're doing.
And I'm glad I tried out ie 9 and now ie 10- they're fantastic.

Cool video, nice memories! As for IE10, I've been using it for a while now, don't regret one bit. Has so many things missing from chrome, but I realized that I didn't need them that much.

Nice video...they should have used the IE animation from one of the older versions, like IE5 or 5.5. Oh and use the music a bit too.

Well done! Doesnt make me feel old, but it sure brings back memories of the best years of my life. If IE 10 would stop breaking the sites I visit most, I would use it more.

Wait a minute... I remember that Netscape was the best web browser back in those early days. Of course, I used Mosaic most of the time in school. ...Ah, the little animated globe. Good times.

burritodave said,
Wait a minute... I remember that Netscape was the best web browser back in those early days. Of course, I used Mosaic most of the time in school. ...Ah, the little animated globe. Good times.

You're totally right IE struggled to have more features than others, features websites didn't had, except MS ones. Btw has been part of internet story more than mozilla or chrome

burritodave said,
Wait a minute... I remember that Netscape was the best web browser back in those early days. Of course, I used Mosaic most of the time in school. ...Ah, the little animated globe. Good times.

IE was based on Mosaic, so you wouldn't have missed anything by using it.

And Netscape was the master of pushing its own bloated features on users. Install Communicator and run screaming.

IE still ****ing sucks, so you still fail at browsers, Microsoft. Put some real effort into it instead of investing time and money on idiotic commercials. P.S. thanks for STILL not listening to complaints about your blurred text and not letting people disable it. You make the choice not to use your browser so much easier, it's hilarious.

UnclePritchard said,
the blurring text is really an issue for me on Win8
What the hell is this "blurring text" issue? Never heard of this before.

dtourond said,
What the hell is this "blurring text" issue? Never heard of this before.

It's either crappy video/monitor choices or alcohol.

Remember, when it's the hardware's fault, blame Microsoft.

Joshie said
It's either crappy video/monitor choices or alcohol.

Remember, when it's the hardware's fault, blame Microsoft.

Oh okay..? I've never heard of that before.

Joshie said,

It's either crappy video/monitor choices or alcohol.

Remember, when it's the hardware's fault, blame Microsoft.

Yes because it's always the fault of the hardware, never the fault of software, especially if it's software from microsoft!

/s

Order_66 said,

Yes because it's always the fault of the hardware, never the fault of software, especially if it's software from microsoft!

/s


So because not everything is black and white, everything is white and black?

Nice Ad, shame IE is still below par. I tried to last the afternoon yesterday using it instead of Chrome but it was a highly frustrating experience. I want to like it but it fails in so many areas IMO and certainly as far as the Surface is concerned is the biggest weak point of the device.

Remember when IE ignored standards? Microsoft doesn't.

It does make me want to start up IE 3, 4 or 5 and laugh at the rendering engine.

Angel Blue01 said,
Remember when IE ignored standards? Microsoft doesn't.

It does make me want to start up IE 3, 4 or 5 and laugh at the rendering engine.

4, 5, 6 were the most standards compliant browsers at the time of their release.

Sure you add 'font' tags in IE4 and sites would use WingDings to make fun of IE's ability to use different fonts. However, 10 years later font tags are FINALLY a freaking standard.

Wow, how brilliant uh? If you look at many of the 'extra' features in IE4,5,6 that were not standards are now a part of what all browsers consider normal and are officially features of CSS3 and HTML5. When Microsoft proposed them, and Sun got others to object to them becoming standards, it was so helpful to the world that we had to wait 5 to 10 years to get them as freaking standards once the Microsoft bias ended.

You really need to check what standards IE4,5,6 met and how they were more compliant than other browsers. The biggest thing IE did, was that it would continue to render a page with a missing end table tag, where it would remain black in Netscape, and other little NON-standard features. However these features made sense for people downloading content over a modem and end users liked not getting a blank page because the browser was smart enough to add the end tag.

IE 4, 5, and 6 were by far the best browsers out at the times of their release. Everyone seems to forget this because IE stagnated at 6 for so long that it fell way behind Firefox (not very impressive, really, when you consider that IE was standing still)...

thenetavenger said,

4, 5, 6 were the most standards compliant browsers at the time of their release.

Sure you add 'font' tags in IE4 and sites would use WingDings to make fun of IE's ability to use different fonts. However, 10 years later font tags are FINALLY a freaking standard.


Your word "finally" is pretty odd there as we've been trying to move away from the "styling in model" idea the last 10 years or so. Sure, it would've been nice to have font tags standardized in HTML 4.01 or so, but...

Hmmm I'm pretty sure I saw half of these things in the 80's long before IE existed and I knew what a modem was.

Hungry Hippos was definitely 80's. Oregon Trail I played in the early 80's on our school's Apple II. My brothers and I got our pump shoes in the late 80's, but I'll give them that one because the fad lasted through the early 90's. Even slap bracelets and fanny packs were popular in the late 80's.

Yea fanny packs, Oregon trail etc., were more of an 80s thing, pumps were only through early 90s. By the time the first version of IE came out (around 1995?) all of these things were out of fashion already.

I was born in '88 so I grew up in the 90s and I remember all those things. They aren't saying those things didn't exist in those times but rather attempt to make connection in hopes it helps you recall your first interactions with the Internet and that it was probably with IE.

I think it is a great ad. As many of us know, many people use Chrome and Firefox now, not just techies. A lot of people could potentially see this ad and make the connection and be less resistant to use IE when it's an option.


Good advert but it kind of reminded me of who MS was back then. MS have changed a lot but back when they had the monopoly things could have been quite different.

Great ad. Reminded me of my childhood. But IE10 still has terrible standards support and their own proprietary api. I wish they would just get with the program already.

What are you talking about? The standards support is great with IE10, also it's better they have their own proprietary api for business situations that need it (which you don't have to code with it if you don't want to) than using stupid webkit.

Great Ad. A couple of weeks ago my friend ask for the browser i was using, the new trackpad gestures really make a new user experience and he has no clue that i was using IE.

CSharp. said,
Nice ad. Doesn't make me want to use IE though.
I didn't need help. Haven't really stopped the whole time... since IE1...ish

MrHumpty said,
I didn't need help. Haven't really stopped the whole time... since IE1...ish

I used Netscape Navigator, then IE3 to IE6 and in recent times Firefox, then Safari and Chrome. There's no good reason at all to use IE nowadays, as far as I'm concerned.

CSharp. said,

I used Netscape Navigator, then IE3 to IE6 and in recent times Firefox, then Safari and Chrome. There's no good reason at all to use IE nowadays, as far as I'm concerned.
I only use IE and Firefox at this point. They're all horrible memory hogs. I just don't care for Safari or Google. IE and Firefox cover all bases.

MrHumpty said,
I only use IE and Firefox at this point. They're all horrible memory hogs. I just don't care for Safari or Google. IE and Firefox cover all bases.

I think Firefox is pretty good these days. The changes I notice the most to Firefox the last year are probably the memory improvements from the MemShrink project.

MidTxWRX said,
Holy crap lol. I... feel old.

Tell me about it. I remember playing the version of Oregon Trail shown in the video when it was new. Wonder if I can get a Surface mounted on a walker...

'You grew up, so did we'
True, I took the choice of formatting my old windows drive and put GNU/linux on it, haven't looked back since!

n_K said,
'You grew up, so did we'
True, I took the choice of formatting my old windows drive and put GNU/linux on it, haven't looked back since!

nice try

n_K said
I took the choice of formatting my old windows drive and put GNU/linux on it, haven't looked back since!
Big deal. There are flaws in every platform. There's no such thing as a better platform because what's better for you is probably not better for another person. I personally use all platforms because I think using only one is just plain boring.

dtourond said,
Big deal. There are flaws in every platform. There's no such thing as a better platform because what's better for you is probably not better for another person. I personally use all platforms because I think using only one is just plain boring.

Big deal? Can we not just have something that doesn't turn into a flamewar, I didn't specify GNU/linux was better, I said I've grown up and moved up, please re-read.

n_K said,
Big deal? Can we not just have something that doesn't turn into a flamewar, I didn't specify GNU/linux was better, I said I've grown up and moved up, please re-read.

What did you expect posting something like that in a thread that has absolutely nothing to do with Linux?

Max Norris said,

What did you expect posting something like that in a thread that has absolutely nothing to do with Linux?

It's about moving on. So what you're saying here is only comment if you use IE and have only ever used IE? Because you're saying the intended audience of the advert (people that have moved away from IE or windows entirely should 'go back and try it not') should not comment.

n_K said,
It's about moving on. So what you're saying here is only comment if you use IE and have only ever used IE? Because you're saying the intended audience of the advert (people that have moved away from IE or windows entirely should 'go back and try it not') should not comment.

You can do whatever you feel like is appropriate, but when you post something that's obvious flamebait, expect people to call you out on it... hardly a big surprise. Doesn't matter to me either way. I grew up with Unix and later Linux and then switched to Windows as I felt it's a much better platform, but I don't feel the need to post about it in every Linux thread I see.

Max Norris said,

You can do whatever you feel like is appropriate, but when you post something that's obvious flamebait, expect people to call you out on it... hardly a big surprise. Doesn't matter to me either way. I grew up with Unix and later Linux and then switched to Windows as I felt it's a much better platform, but I don't feel the need to post about it in every Linux thread I see.

How is it flamebait? Jesus christ, IE was awful in the 90s, the popups and spyware and whatnot, hence WHY I switched from IE, they say they've improved it but it's about remising. Yes it has changed for the better (IE that is), a lot less 'ie CSS hacks' are needed these days for examples.
Stop taking what I say and interpreting it as something completely different.

n_K said
I didn't specify GNU/linux was better, I said I've grown up and moved up, please re-read.
Just because one grows up, doens't mean they ditch Windows...

dtourond said,
Just because one grows up, doens't mean they ditch Windows...

Know what? Argue amongst yourself, complete blind idiots the lot of you.

n_K said,
How is it flamebait? Jesus christ, IE was awful in the 90s...Stop taking what I say and interpreting it as something completely different.

You were talking about switching to a different OS, not a different browser. (And frankly pretty much every browser sucked in the 90s.)
n_K said,
Know what? Argue amongst yourself, complete blind idiots the lot of you.

Aaaaand so much for "grew up."

n_K said,
'You grew up, so did we'
True, I took the choice of formatting my old windows drive and put GNU/linux on it, haven't looked back since!

You and 10s of other people made the switch to Linux since the 90s. Congratulations. You all can get together and split a 3 liter of New Coke (or Crystal Pepsi, if you prefer) to relive the decades gone by,

n_K said
Know what? Argue amongst yourself, complete blind idiots the lot of you.
Says the one who comments about Linux in an article that has absolutely nothing to do with it.

Regardless, the dude probably has never used Linux a day in his life. Watch him go on distrowatch, find the most obscure distro ever, and say it's his favorite

n_K said,
'You grew up, so did we'
True, I took the choice of formatting my old windows drive and put GNU/linux on it, haven't looked back since!

Using technology that many of your grandfathers/mothers were using over 40 years ago, would be growing up, or at least growing old.

n_K said,

How is it flamebait? Jesus christ, IE was awful in the 90s, the popups and spyware and whatnot, hence WHY I switched from IE, they say they've improved it but it's about remising. Yes it has changed for the better (IE that is), a lot less 'ie CSS hacks' are needed these days for examples.
Stop taking what I say and interpreting it as something completely different.

Errr... I remember Netscape being infested with popups and spyware as well. Most software was horrible back then. And there was literaly no alternative that was any better then IE in the 90s. This didn't happen until Firefox started replacing the then dated IE6.

Also keep in mind that IE comes from the Mosaic Browser. The browser that started a graphical based WWW.

thenetavenger said,
Using technology that many of your grandfathers/mothers were using over 40 years ago, would be growing up, or at least growing old.

I see what you did there....

Shadowzz said,
And there was literaly no alternative that was any better then IE in the 90s. This didn't happen until Firefox started replacing the then dated IE6.

Honestly that's a pretty rosey timeline. It was 2005-2006 before they had any real competition. When IE6 came out it was a solid platform because the W3C was useless. Not that it's much better today, but there are more browsers pushing them along. IE7 was a big leap forward from IE6 and subsequent have been equal leaps IMO. This business that IE is trash today is childish... and yes, I've been "programming" HTML/Javascript/CSS since 1996. Fragmentation still exists between Chrome, Firefox, Opera, IE in many respects. The only hope for write once html is Shim's and frameworks like JQuery etc. Anybody who thinks you write once and it runs/displays the same on all browsers is too busy with a beer bong and kool-aid to pay attention to the true state of browsers. Fragmentation is fine today because there is plenty to use to avoid the problems created by them.