Microsoft drops Xbox One price to £399.99 in UK

Microsoft has announced it will soon slash the U.K. price of its recently released Xbox One console to £399.99, a cut of £30 that will leave it just £50 more expensive than Sony's PlayStation 4 in the country. No price drop has been announced for other markets.

The price point will go into effect Friday, and a new limited edition bundle will include the console and a downloadable digital copy of the upcoming first-person shooter "Titanfall" for the same cost. That bundle will be sold in the U.S. for $499.99, the price the console has sold for in the country since launch.

Microsoft's new console has sold well in the U.S., though it was significantly outpaced by the PlayStation 4 in January. In December, the Xbox One was the bestselling console in the U.S. with more than 908,000 units sold, but it hasn't appeared to fare as well in overseas markets. On Jan. 23, Microsoft revealed it had sold more than 3.9 million Xbox One units to retail outlets, and prior to that the company said it sold more than 3 million units to consumers from the console's Nov. 22 launch to the end of 2013.

On Tuesday, Sony announced the PlayStation 4, which launched a week before the Xbox One, has sold more than 5.3 million units, exceeding its sales projections.

When it launches March 11, "Titanfall" will be one of the first major exclusives released for either the Xbox One or PlayStation 4 in the new console generation, and Microsoft and publisher EA are expected to heavily promote the title. An open beta of the game, which will also be released on the Xbox 360 and PC, ended last week.

Source: Microsoft

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I don't see why 30 FPS is a bad thing. All movies and videos run at 25 FPS on DV PAL and HDVp25, and 29.97 FPS on NTSC and HDVp30.

Have you ever heard anyone say that video could really do with running at 60 FPS? Hell, even when the hobbit was filmed in the experimental 48 FPS, reactions where mixed on whether it improved the experience.

Too expensive still. Still am 360 faithful, and will in time adopt an XBOne. Definitely not going for a PS4 because I just like the whole Xbox experience, and not the PS4's.
However, the games that are available right now are not enticing me yet, and the price is a little too high, so will probably wait until the summer and see what happens then.
Until then, my 360 is serving me well with the few games I have, and the few that I've downloaded from arcade.
Don't worry MS, you'll get my hard earned cash..........just not yet.

Any support for 4oD and USB video playback yet!? I'm waiting for either console to get those then I'm buying... until then, the current generation has less usage than my PS3.

ZeroHour said,
4oD has been available on xbox one since launch.

Okay, great thanks. Finally someone gave me an answer so... halfway there.

Edit: Bugger. Just remembered why I still want the PS4 over the XBO, you need a subscription to watching iPlayer/4oD on XBO don't you?

Here is the funny thing; while the majority are thinking of Xone and PS4, I'm waiting for 360 to drop to 100$ so that I can finally play red dead redemption, the only console title that I want to play which isn't available on PC.

Not really. Max payne 3 was such a disappointment for me, coming from max payne 1 and 2.

The biggest and most interesting aspects of the first two games, the atmosphere, the story, the dialog, their unique way of storytelling through comic book style images, all were absent in 3. That's what happens when you change studios and replace the writer who created the whole thing.

eddman said,
Here is the funny thing; while the majority are thinking of Xone and PS4, I'm waiting for 360 to drop to 100$ so that I can finally play red dead redemption, the only console title that I want to play which isn't available on PC.

same, except I'm waiting for Sony to drop the price on the PS3 so I can buy one and play all my PS3 exclusive games I've bought.

macrosslover said,

same, except I'm waiting for Sony to drop the price on the PS3 so I can buy one and play all my PS3 exclusive games I've bought.

Wait, you bought PS3 games, yet you don't have one?!

eddman said,

Wait, you bought PS3 games, yet you don't have one?!


Yes I knew I would get one eventually and I didn't want some of the games to go out of print and be hard to find. I also prefer original artwork rather than GOTY artwork on most titles. So when those games would go down to $20 and under I bought them in anticipation of getting a PS3. I have probably like 5 PS3 exclusive games right now that with 5 more I plan on purchasing. That doesn't include the ones I have already played and beat on my friend's PS3.

They can drop the price all they want here in the UK, it doesn't escape from the fact that Sky and Virgin set-top boxes are unsupported, and even if you just use basic HDMI pass-through there is the juddering and screen-tearing from the 50Hz/60Hz issue.

Not to mention that it is common knowledge amongst even non-techies that the PS4 is more powerful. A price drop won't improve the processor.

sjgore said,
They can drop the price all they want here in the UK, it doesn't escape from the fact that Sky and Virgin set-top boxes are unsupported, and even if you just use basic HDMI pass-through there is the juddering and screen-tearing from the 50Hz/60Hz issue.

Not to mention that it is common knowledge amongst even non-techies that the PS4 is more powerful. A price drop won't improve the processor.

its being fixed

Xbox One EU & PAL television integration fix promised 'within weeks'

http://www.computerandvideogam...-fix-promised-within-weeks/

hmmm, I saw the other day the console at Game store and it is really BIG on size. not kidding...

I'll wait for the slim version...

Or maybe they are actually trying to bring it closer to the US price, I know state taxes vary etc but $499 is roughly £300 so we are still paying a third more.

skiver said,
Or maybe they are actually trying to bring it closer to the US price, I know state taxes vary etc but $499 is roughly £300 so we are still paying a third more.

Isn' t the $499 plus taxes? In Europe, usually, prices already include taxes which, on average, should be 20%.

skiver said,
Or maybe they are actually trying to bring it closer to the US price, I know state taxes vary etc but $499 is roughly £300 so we are still paying a third more.

Just for reference, Texas isn't too bad on tax if I'm not mistaken, but $499+tax here would exchange to a clean £325.

I personally have no idea how any of you guys could justify £499, or what would equate to around $832... Of course, different levels of pay I suppose may account for some of that, but that's still pretty steep.

Fritzly - Again an American would be best suited to answer this but I was always under the impression that prices you find on websites and such never include the state tax because it varies so much it would be impossible to display the correct price for you.

Dead.cell ... not sure if you got your math's mixed up but the console was "only" £430 for release, so around $715... not much less however.

(Spork) said,
just a matter of time before the price cut hits the US

its already 475 on costco, I am pretty sure it will be 399 eventually. or maybe in US they do much smarter thing bundling it with Cable services for subsidized price.

skiver said,
Dead.cell ... not sure if you got your math's mixed up but the console was "only" £430 for release, so around $715... not much less however.

Ah, oops. I'm so used to companies just changing the dollar sign to pound sterling. The UK folk always seem to get the shaft that way.

The problem is companys use the complex tax system as an excuse to pump more money out of consumers why saying, hay, its the tax. Don't look at us. But when you do the exchange math, and add the VAT, it don't add up.

This is a practice commonly known as "Rip off Britten".

I'm not surprise. They have to get the price to PS4 even though you get more stuff then PS4. Most people just look at the price only!

ACTIONpack said,
It has outperform but nothing that you can tell. Microsoft should had waited until this year to release their next gen!

I can assure you that users will notice the difference between the two when games on the PS4 run at twice the resolution and/or twice the framerate. We're talking about substantial differences in a lot of the games here.

theyarecomingforyou said,

I can assure you that users will notice the difference between the two when games on the PS4 run at twice the resolution and/or twice the framerate. We're talking about substantial differences in a lot of the games here.

Negative. The differences aren't as drastic as people seem to want them to be (not saying they aren't there mind you) and frankly when average Joe is going buy a new console he isn't going to care that game x looks a bit better on ps4. Its just doesn't work that way except in fanboys minds. The Xbox will be fine even if it cedes the sales title to the PS4.

Stokkolm said,
Everybody said the same thing about the PS3 and Xbox 360. It is not as significant as it is being made out to be.

The performance difference between the PS4 and XB1 is much more substantial than that of the X360 and PS3. Here we're talking about games running at twice the resolution (1080p vs 720p) or twice the framerate (60fps vs 30fps), which we just didn't see last generation.

The difference really is as significant as is being made out. It might be that Microsoft can improve the performance of the XB1 going forward but as it stands the PS4 is substantially faster.

theyarecomingforyou said,
It's not just about price though, as the PS4 is outperforming the XB1 by a significant margin.

Performance doesn't matter because game developers target both platforms and they make sure It will look good on both. XB1 might have lower graphic horse power but you don't want to target the maximum performance on PS4 either (because of the chance of overheating considering small size of it) anyway, I am pretty sure eventually all games will look similar on both platforms. I think people mostly freaked out about kinect stuff and privacy concerns which doesn't bother me at all. I am sure MS will include an option for you to physically disconnect kinect. then if the price tag is same XB1 becomes a good deal.

theyarecomingforyou said,

The performance difference between the PS4 and XB1 is much more substantial than that of the X360 and PS3. Here we're talking about games running at twice the resolution (1080p vs 720p) or twice the framerate (60fps vs 30fps), which we just didn't see last generation.

The difference really is as significant as is being made out. It might be that Microsoft can improve the performance of the XB1 going forward but as it stands the PS4 is substantially faster.

There have been numerous reports that state that PS4s power over the xbone is like 3-4 fps on 1080p. More game developers havent utilized the xbones resources properly yet which is why most games come out as 720 or 900 and they upscale it.

Not to mention xbone is refining their sdk (just released a new one/are about to) AND have direct x 11.x support for their device. At the end of this console life xbone and ps4 will have the same games running the same resolutions.

The performance gap the ps4 has over the xbone isnt that great of one.

Edited by Andrew, Feb 24 2014, 7:13pm :

theyarecomingforyou said,
Here we're talking about games running at twice the resolution (1080p vs 720p) or twice the framerate (60fps vs 30fps), which we just didn't see last generation.

Except that's just not true. The majority of games where there is a difference has a much smaller gap. 900p vs 1080p and such. Plus its not like the Xbox can't do 1080p, look at Forza, 1080 and 60fps.

Put 2 TVs side by side and play each on them, I'm willing to put money that most people won't tell a difference, even at 720p vs 1080p.

It really doesn't matter.

Scabrat said,
There have been numerous reports that state that PS4s power over the xbone is like 3-4 fps on 1080p. More game developers havent utilized the xbones resources properly yet which is why most games come out as 720 or 900 and they upscale it.

It really doesn't matter why there is a performance difference, just that there is. The reality is that there are a lot of multi-platform titles that significantly underperform on the XB1 when compared to the PS4 and the difference isn't just a few FPS.

LightEco said,
Except that's just not true. The majority of games where there is a difference has a much smaller gap. 900p vs 1080p and such. Plus its not like the Xbox can't do 1080p, look at Forza, 1080 and 60fps.

Racing / sports games are less demanding than first-person shooters and third-person action games, which is why they've found it much easier to hit 1080p - even the PS3 was able to handle WipEout at 1080p @ 60fps. The demanding games, the likes of Tomb Raider and Call Of Duty, have struggled on the XB1.

LightEco said,
Put 2 TVs side by side and play each on them, I'm willing to put money that most people won't tell a difference, even at 720p vs 1080p.

Just because many people won't notice the difference doesn't mean that it isn't significant. More importantly, if graphics aren't important then why even buy a next-gen console? People are buying next-gen consoles precisely because of their graphical capabilities, which makes these sorts of performance differences significant.

theyarecomingforyou said,

It really doesn't matter why there is a performance difference, just that there is. The reality is that there are a lot of multi-platform titles that significantly underperform on the XB1 when compared to the PS4 and the difference isn't just a few FPS.

Actually, instead of taking a hit in fps they usually downscale resolution and achieve the fps. But I disagree that the performance of the xbone is significantly under the performance of the ps4 (1080 vs 900 from 10 feet away isnt that much of a difference. And if people dont notice it it has no meaning to them).

And I also think that the reasons behind the "under performing" is actually very significant. If they can, in the future, fine tune games to get 1080 and 60fps out of the xbox one then that will be meaningful. We see this with every new console. The first games come out and they have a certain mark. Then, as developers fine tune everything those marks elevate substantially.

theyarecomingforyou said,

The demanding games, the likes of Tomb Raider and Call Of Duty, have struggled on the XB1.

I havent read up on Tomb Raider or CoD Ghosts for xbone, but the new Call of Duty Ghosts' optimization for PC is a joke. There are PC gamers with expensive rigs dropping below 60 fps on that game. Which brings me to my point that once developers start optimizing their game for the xbone it should have enough power for 1080 at 60. And, we should start seeing that increase shortly. =)

theyarecomingforyou said,
Just because many people won't notice the difference doesn't mean that it isn't significant.

Oxymoron..