Microsoft hires man who made his own Microsoft product logos

In the summer of 2012, freelance designer Andrew Kim got a lot of Internet attention when he posted some of his own logo ideas for Microsoft products. His creations were based on Microsoft's own Windows 8 logo, which the company unveiled earlier that year.

Now, Kim's work has netted him a job at Microsoft. In a post on his Minimally Minimal blog this weekend, Kim confirmed that he will be officially working with Microsoft starting sometime later this summer, specifically for a project in the company's Xbox division. Oddly, the logos he made on his own did not include any Xbox-related designs.

Kim said that had been approached by a number of major companies over the past several months to work for them since he released his alt-Microsoft labels. He added:

But when it came time to make my final decision, I wanted to work at a place I can really get excited about. Working at a company is like getting married, it becomes a fundamental part of your life. I want to work with awesome people on awesome projects that I can get excited about. If you’ve been watching Microsoft over the past year, it’s been exciting, regardless of what your ecosystem preference is.

Naturally, Kim could not give details on what he will be working on, but did promise "I’ll make the my greatest work ever while I'm there." He also confirmed that a previously announced collaboration with Microsoft is going to remain secret since Microsoft has acquired the project's IP.

Source:  Minimally Minimal via The Verge | Image via Andrew Kim

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The ignorance of people saying these are "just shapes" is astounding.

First of all, these "shapes" convey a far greater meaning than the existing Microsoft logos. The logo for Surface is a flat slate, immediately implying that this is Microsoft's tablet line. The Windows logo is shaped like an actual window. Finally, the Office icon is in the (partial) shape of a cubicle, indicating its purpose as a workplace productivity tool.

Moreover, each of these logos uses clean lines and is minimalistic, reflecting the Metro UI design philosophy which is behind each of these products in their current iteration.

Just shapes? Really? All logos are shapes. These are rather well-conceived. He totally deserves the job.

You're describing Microsoft's actual logos for Windows and Office. The stuff in this article is just a bunch of shapes though.

Sorry, not to hate but what's so special about these logos? I checked out the guy's blog and some of his work is fairly interesting but these logos in particular look very weak to me...

"Oddly, the logos he made on his own did not include any Xbox-related designs."

Why is that odd? They are next todo of course, but well paid.

This is not the 1st case before. See:
Windows Sysinternals is property of Microsoft Corporation.
Windows Sysinternals Suite download and Licensing FAQ website <>;.

The Sysinternals web site was created in 1996 by Mark Russinovich and Bryce Cogswell to host their advanced system utilities and technical information. Whether you're an IT Pro or a developer, you'll find Sysinternals utilities to help you manage, troubleshoot and diagnose your Windows systems and applications.

Funny because most big companies externalize the service of marketing and corporate image.

For example, the campaign Think Different from Apple wasn't created by Jobs but a marketing agency.

Brony said,
Funny because most big companies externalize the service of marketing and corporate image.

For example, the campaign Think Different from Apple wasn't created by Jobs but a marketing agency.

Sometimes it is just a part of a marketing stunt, for example
a) to hire to some mister nobody but with talent that nobody but "x" company was able to appreciate.
b) to hire someone that won "x" competition, specially if the competition never was realized (or if was announced and realized in a simple week).

i can't even begin to imagine the talent it took to come up with such impressive lines. the best i could come up with is, // or, = or even, =\ then there's, ~ or, ({i}), ((o)), (_)_)
i'm putting that on my resume: made lines with no outside stimuli...

This is a joke.

You dont have to reinvent the wheel or make a car ugly and call it revolutionary, ugly cars are ugly and square wheels don't work. This guy might be a designer, but this work is terrible, it has no meaning, it filled with too much fluff and LSD thinking. Logos convey the message of a company so even simple minded individuals get it. You cant get anything from these logos, they are sharp as in pointed, bland, and have no meaning.

If this guy got hired by Microsoft, take the money and run the manager that hired him just gave up their position.

Yes I did, it was wishy washy. I can sit at my desk all day and conceptualize all I want, reality is people dont care.

If you have to read an entire post to "Get It"

Its already lost.

u still do not understand. the point is that people want to see a new Microsoft. they hate the old flag and boringness of the old. they want this. they need this.

I like his EcoCoke thing, and some other design stuff he's shown, but not the Microsoft ones. I looked at his blog and disagree with the image he's going for.

I think the latest Windows logo (minus the symmetry issues) is a good way of connecting their past logos to that of the Metro-style tiles look they've been going for. Windows is still a popular brand name and the new look emphasizes Microsoft moving forwards. Plus the new Microsoft logo and fonts are also another example of this with the 'f' and 't' in Microsoft still connected like in the old logo, but the overall look is still modern.

I think a parallelagram for a logo is too simple and not something that I would always associate with Microsoft unless it was more distinctive looking. Not a fan of the font, and I wonder why "microsoft" and "surface" logos seem more grayscale and the office has more complex configuration and color?

I hope logo/brand design won't be a thing he'll be working on at Xbox, at least not based on these.

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