Microsoft loses European game executive to Apple

Microsoft has lost one of its top executives in its Xbox division in Europe to a new job at Apple. MCV reports that Robin Burrowes, who was the head of marketing for the Xbox Live service in Europe has been hired by Apple to be the head marketer for Apple's App Store for iTunes Europe.

Burrowes worked at Microsoft in its MSN division before taking on his Xbox duties seven years ago. He helped to promote Xbox Live in European countries, including the launch of the major Xbox Dashboard update in December.

Apple has apparently been poaching a number of game industry veterans in Europe to join their company in recent months. That includes bringing in Robert Saunders, who previously was the head of PR for Nintendo Europe in early 2011 to help promote apps for iOS. It also hired Nick Grange, who handled PR for game companies such as Activision and EA and also worked at Microsoft for its Xbox division

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funkydude said,
This has nothing no do with games. Note: Marketing. I don't recall the last time I saw xbox marketing.

Exactly

It's interesting to see how different the headlines are for stories like this on different news websites.

eh nothing to worry about, Apple is already the worlds biggest game company *source Apple a few years ago....

neufuse said,
eh nothing to worry about, Apple is already the worlds biggest game company *source Apple a few years ago....

Isn't quality more important than quantity?