Microsoft NL giving away WP7 devices in exchange for 3 apps


HTC Surround Windows Phone

If you live in The Netherlands and develop apps for a living (or hobby) and don't yet own a Windows Phone or want a new one, this could be right up your street.

Microsoft NL have launched an interesting project where developers can apply for a limited stock of free Windows Phones to develop apps on for the device; all that is required is that you submit your first app within the first month of receiving the phone, and a total of three before 29 February 2012.

If you fail to submit an app within the first month, and three to the Marketplace before the February date you'll be required to return the phone to Microsoft.

Microsoft has teamed up with HTC for this project, who are supplying the HTC Surround to developers free of charge. A developer account registered using your Live ID is required, and Microsoft will be using that information in the account to monitor progress.

Microsoft is really pushing for quantity in the Marketplace, with just over 40,000 apps available at the moment compared to the iTunes App Stores' 500,000; and what with the recent news that app developers can earn more at the Marketplace than at the Apple, what better initiative can there be than giving away the devices that power the apps to the developers who are creating them.

Neowin member Bamsebjorn also comments that a credit card is required to register at the app hub.

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15 Comments

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Rudy said,
Why would they do that? Pumping 3 apps in such a short amount of time only means one thing....crap

Exactly this!

tanjiajun_34 said,
Without phone can developers really test their apps well?

The Windows Phone emulator is surprisingly good (and fast).

They're doing the same in Belgium. You could go to 2-day seminars, get a free App Hub account for a year, and if you publish three apps before the end of February you get a Nokia Lumia 800 or 700 for free.

Too bad the seminars SUCKED. They let a French guy present in English, it was the most boring and horrible thing I ever heard (and I left after a few hours too).

Big fail, again. It's only possible to join the app hub if you have a credit card. (Many) Dutch people don't have credit cards... we trust and use iDeal to make online payments.

Bamsebjorn said,
Big fail, again. It's only possible to join the app hub if you have a credit card. (Many) Dutch people don't have credit cards... we trust and use iDeal to make online payments.

Yes iDeal is used a lot, but to claim (many) Dutch don't have credit cards is overexaggerating... Apart from that there are a lot Dutchies who don't trust iDeal (or online banking for that matter) at all.

Please use HTC Titan, Microsoft! You also used HTC Radar on the Ellen Show's Christmas Give Away.

Titan, I think, would be much more effective in marketing.

FMH said,
Please use HTC Titan, Microsoft! You also used HTC Radar on the Ellen Show's Christmas Give Away.

Titan, I think, would be much more effective in marketing.

Well actually i think the Radar is a better choice for marketing purposes. The Titans size alone makes it less attractive for a very large group of customers.

Morden said,

Well actually i think the Radar is a better choice for marketing purposes. The Titans size alone makes it less attractive for a very large group of customers.

I own a HTC Titian and its really not that big. Is it bigger sure. But it feels just right in the bigness.

FMH said,
Please use HTC Titan, Microsoft! You also used HTC Radar on the Ellen Show's Christmas Give Away.

Titan, I think, would be much more effective in marketing.

I agree! I would have jumped on this instantly if it was a Titan or another current gen model (from any brand). Would have been a great addition to my HTC HD7. I guess it was the model that sold the least and now they want to get rid of their stock.
And you can't sell the phone to buy a newer one either because they are a loan.