Microsoft, now is the time to promote Bing maps on iOS


A big event has occurred today, no not that one, where Apple is dumping Google Maps across its popular iOS platform. In place of Google Maps, Apple is utilizing its own mapping solution that depending on where you are, ranges from awesome to embarrassingly bad.

When consumers can no longer trust a product will work in all situations, no matter their location, an important hesitation is built around using a application at a critical time of need. Sure, it can be weaned over time but Apple is playing a dangerous game as Google Maps on iOS was pretty darn good.

 

 

But, seeing as a Google Maps app is not available for iOS 6 and Apple’s solution is good, but not great, Microsoft has an opportunity here to promote Bing Maps, which you can get on iOS 6 right now.

Bing Maps has long been considered to be on parity with Google Maps and is certainly ahead of Apple’s homegrown solution, for now. For Microsoft, they have a chance to promote Bing Maps to iOS users and the opportunity is ripe, but will they act in time? 

Google now finds itself at awkward point in time, do they release a stand-alone application for iOS 6 to keep end users happy, or do they not cave to Apple and keep Google Maps locked to Android? Either way, Google Maps cannot be had on iOS 6 at this time which leaves only two options for consumers, Apple and Microsoft.

Download: Bing App for iOS

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18 Comments

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There's nothing wrong with Bing Maps, but frankly it lags horribly on iOS. That's just my experience with it - it's part of the Bing app, and I think it's basically just routing it through a browser. Because of that, you get a lot of lag when it comes to keeping up with your location.

Honestly, too much going on for MS currently. Windows 8, windows phone 8, Office release, Windows 8 Server, Azure, Music and content deals, E-book deal with Nook(NewCo) and Surface.. I'm not even sure if I have covered everything.. So color me skeptical. But who know, they might just go on creating ads targeting iOS users.

Microsoft in charge of promoting things.

Pfftt, hahahaha... You just made a good day even better, Brad.

The problem is that the Bing App is not working properly with iO6... so how to promote and app in replacement of another when is not working???

calarez said,
The problem is that the Bing App is not working properly with iO6... so how to promote and app in replacement of another when is not working???

However the biggest problem is that most of us can't even download the app at all because we live in the wrong region. So good luck on having it as a replacement.

Even more crazy is that I can use the Bing maps app on my Windows Phone 7 perfectly, but I'm not even allowed to install the same map service on my iPad.

Microsoft is just trolling.

Google will add Maps to the App Store soon. So no fear in upgrading to iOS 6 once that hits.

Apple really ****ed up getting rid of Google Maps just to offer their own turn by turn navigation system. They should have just used their own mapping data for turn by turn and kept using Google's maps for everything else.

Since when has bing maps been on par with google's offering? It certainly isnt anything to crow about on my WP7 device, what did I miss? Or is this the typical MS way of having better apps on their competitions devices than their own>

efjay said,
Since when has bing maps been on par with google's offering? It certainly isnt anything to crow about on my WP7 device, what did I miss? Or is this the typical MS way of having better apps on their competitions devices than their own>

The article is probably referring to the overall functionality of the service, not the individual app front-ends, though that doesn't mean you don't have a point.

The Bing experience on Android is clunky and miserable compared to how it feels from a desktop browser. I don't know much about it on iOS.

Still, from a desktop, Bing's services are a strong competitor to Google's experience. Then again, I realize I'm saying that as an American, and there's a European reading this article right now who's just ITCHING to post about the satellite imagery of his home town sucking.

Joshie said,

Still, from a desktop, Bing's Services services are a strong competitor to Google's experience. Then again, I realize I'm saying that as an American, and there's a European reading this article right now who's just ITCHING to post about the satellite imagery of his home town sucking.

Lets put it this way, if you are ANYWHERE in the world but the US Bing maps sucks in comparison to Google maps. I live in Australia.

Both in terms of functionality and quality of data it is miles behind. I live in Aus and switched to Bing maps about a year ago and I am about to switch back to Google.

Where in Bing maps is street view, alternative routes with travel times based on traffic flows at the time of the search, overlays such as weather, cycling, webcams, videos, wikipedia etc.

Why is the data so much more rich in Google maps, I search for a location only knowing the company name and possibly the street and google maps finds it. I do the same on Bing and it is lost.

Google today announced that they would allow map searches to sync to Android phones! Brilliant! They recognise that a lot of people search on their PC first and then want to do so on their phone as they set off on their journey. This will be automatically available (my recent searches) on their smart phone.

What is MS doing? Updating the amount of imagery ! Sorry, you would have to be nuts to use anything other than googlemaps.

as147 said,

Lets put it this way, if you are ANYWHERE in the world but the US Bing maps sucks in comparison to Google maps. I live in Australia.

Both in terms of functionality and quality of data it is miles behind. I live in Aus and switched to Bing maps about a year ago and I am about to switch back to Google.

Where in Bing maps is street view, alternative routes with travel times based on traffic flows at the time of the search, overlays such as weather, cycling, webcams, videos, wikipedia etc.

Why is the data so much more rich in Google maps, I search for a location only knowing the company name and possibly the street and google maps finds it. I do the same on Bing and it is lost.

Google today announced that they would allow map searches to sync to Android phones! Brilliant! They recognise that a lot of people search on their PC first and then want to do so on their phone as they set off on their journey. This will be automatically available (my recent searches) on their smart phone.

What is MS doing? Updating the amount of imagery ! Sorry, you would have to be nuts to use anything other than googlemaps.

Here in my place (Malaysia), Bing Maps is simply better that Google Maps. With the former, I can zoom in to 50m resolution, while with Google Maps, I will get the camera logo instead. So give me a reason why I should use Google Map again?

ranpha said,

Here in my place (Malaysia), Bing Maps is simply better that Google Maps. With the former, I can zoom in to 50m resolution, while with Google Maps, I will get the camera logo instead. So give me a reason why I should use Google Map again?


Because technology is only about what works best for each individual when people feel the need to take the high road in an argument.

All other times, it's my-team-can-kick-your-team's-ass.

Could we have/have had a link to the app please, I was expecting a link to the app as seen on most articles mentioning apps. I'm unsure if it's an actual 'Bing Maps' app or I just go get the Bing app.