Microsoft: One billion Windows Phone app downloads in last six months

Sales of Windows Phone products have been increasing in the last few months, thanks in part to the success of new Lumia models from Nokia. Today, the general manager of Microsoft's Windows Phone apps and store operations, Todd Brix, offered up an update on how how many downloads the app store has experienced recently.

In a new blog post, Brix posted a chart which shows that the two billionth download of a Windows Phone app happened just recently. More importantly, Brix said that the time it took from one to two billion downloads took just six months, which is about one fifth the time it took to reach the one billion download mark.

In addition to the increase in app downloads, Brix said Microsoft is adding six new markets that will allow developers to receive revenue from their Windows Phone apps (Costa Rica, Cyprus, Kazakhstan, Lebanon, Malta, and Trinidad and Tobago) bringing the total to 128 markets. He added:

After this change is implemented, developers in these 6 markets will be able to submit both free and paid apps to the Windows Phone Store to reach users in 191 markets. We also continue to add carrier billing connections. We now offer 35 connections in 23 markets, with new connections growing at a rapid pace. On average, developers are earning 3 times more revenue per active user in markets where carrier billing is offered. This increases to 6 times more revenue on average in emerging markets where credit card usage is more limited.

Developers should also have an easier time in submitting Windows Phone apps. Brix said that starting today, any developer can unlock and register one Windows Phone device so they can load up to two apps on the phone. Developers with official Dev Center accounts can still unlock up to three phones to load up to 10 apps for each phone.

Speaking of the Dev Center, from now until August 26th, developers can sign up to get an annual account for that service for just $19. The Dev Center has also added a new feature where developers can chat live with a support representative on Monday-Friday from 9 am-9 pm Eastern time.

Source: Microsoft | Image via Microsoft

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What buggers me most is that iPhones and Google Android get free advertising from every bank advert/radio station/newspaper promoting their new "app".

C#Rocks said,
What buggers me most is that iPhones and Google Android get free advertising from every bank advert/radio station/newspaper promoting their new "app".

That was the same for Android a while back when everything was available for "Iphone, Itouch, Ipad" <-- exact words by many advertisements. Android managed to finally edge ahead of iOS since they've proved why Android is superior.

good to see the ecosystem grow.
It's sad that many banks/entities/businesses are targeting Apple Store/Google Store only as if Windows Phones didn't exist.

C#Rocks said,
good to see the ecosystem grow.
It's sad that many banks/entities/businesses are targeting Apple Store/Google Store only as if Windows Phones didn't exist.

yeah, it's always like that. Windows Phone doesn't even register. It's always "Available on the App Store" and "Available on Google Play" and even "Available on Blackberry App World" but NEVER "Available on Windows Phone"

C#Rocks said,
good to see the ecosystem grow.
It's sad that many banks/entities/businesses are targeting Apple Store/Google Store only as if Windows Phones didn't exist.

Yeah, though I see more banks adding apps to WP as of late, mostly in the EU where WPs share is higher, 6.5%+ iirc. It's lagging in the US still so it'll take time for all or most of the US banks to support it though a few have. Hitting 4% helps, and replacing blackberry as a solid #3 helps as well.

Who gives a flying fck about the number of downloads. This goes for Microsoft, Apple, and Google. Lets just get some apps on there that are missing and improve on the ones that are already great.

JHBrown said,
Who gives a flying fck about the number of downloads. This goes for Microsoft, Apple, and Google. Lets just get some apps on there that are missing and improve on the ones that are already great.

A sincere and curious question.

Which essential Apps are still missing from the Windows Phone Store?

Mobius Enigma said,

A sincere and curious question.

Which essential Apps are still missing from the Windows Phone Store?

They will say useless, still famous "Instagram" app.

And not only do they refuse to build one, even after it's public Microsoft asked them to, they actively block third party apps.

Instagram is behaving like Google towards Windows Phone. Dicks.

actually I think the app situation on Windows Phone has improved tremendously, especially since the release of Windows Phone 8 and with Nokia's crazy pace of releasing new devices (and somehow Nokia managed to make every single device relevant, which is amazing).

I think the problem now is the platform itself. It's not that Windows Phone 8 is a bad platform, it's just that the platform hasn't moved much since debut. Windows 8.1 on the other hand has already made major strides in less time.

Mobius Enigma said,

A sincere and curious question.

Which essential Apps are still missing from the Windows Phone Store?

DOn't mind JHBrown is he a known troll around this block.

FalseAgent said,
actually I think the app situation on Windows Phone has improved tremendously, especially since the release of Windows Phone 8 and with Nokia's crazy pace of releasing new devices (and somehow Nokia managed to make every single device relevant, which is amazing).

I think the problem now is the platform itself. It's not that Windows Phone 8 is a bad platform, it's just that the platform hasn't moved much since debut. Windows 8.1 on the other hand has already made major strides in less time.

I agree that WP8 is moving slow but Windows on the PC doesn't have to worry about carriers jumping in the middle and blocking updates. If they'd let MS release like they let Apple release for the iPhone we'd all be on GDR3 months ago I bet.

nitins60 said,

They will say useless, still famous "Instagram" app.

Useless for you, not so useless for many. Should I call Microsoft Office for WP useless since I will never use it and because I don't find how you can type a document on your phone. lol

Lame excuses to why WP doesn't have Instagram yet.

onionjuice said,

Useless for you, not so useless for many. Should I call Microsoft Office for WP useless since I will never use it and because I don't find how you can type a document on your phone. lol

Lame excuses to why WP doesn't have Instagram yet.

I don't understand your point. If the f*** developer doesn't develop because he's lazy or lame, you can't blame the System. Go and moan around facebook team

nitins60 said,

I don't understand your point. If the f*** developer doesn't develop because he's lazy or lame, you can't blame the System. Go and moan around facebook team

The developer doesn't develop because there is no compelling reason for him to develop for a platform that isn't popular. Why do they want to spend millions developing and maintaining an app that 5k people would use. That's like asking Microsoft to develop Office for Linux. Are they lazy? No, they don't want to spend the money because its pointless. I.E, no one cares about WP because consumers don't want it.. and they don't want it because Android and iOS offer better options.

=)

onionjuice said,

The developer doesn't develop because there is no compelling reason for him to develop for a platform that isn't popular. Why do they want to spend millions developing and maintaining an app that 5k people would use. That's like asking Microsoft to develop Office for Linux. Are they lazy? No, they don't want to spend the money because its pointless. I.E, no one cares about WP because consumers don't want it.. and they don't want it because Android and iOS offer better options.

=)

You're so far off, millions? Hardly, why is it individuals can code third party instagram apps without spending outlandish amounts of money? Cost is not the issue in this case, not at all. And if you want a compelling reason then all you have to look for are the 8million+ WP devices sold in the recent quarter. Sure it's not iPhone and Android numbers but it's not hundreds either. If a developer doesn't want to tap into a growing user base then I honestly don't know what to say, their loss fits.

coderchi said,

DOn't mind JHBrown is he a known troll around this block.

What part of my post was trolling? So by your definition, a troll is someone who does not love every Microsoft product? I've been a Microsoft supporter probably before you owned a computer. I'm guessing since you were still in diapers. I am not stuck on brands or labels and loyal to one company. As you mature, you will find out how important that is.

onionjuice said,

The developer doesn't develop because there is no compelling reason for him to develop for a platform that isn't popular. Why do they want to spend millions developing and maintaining an app that 5k people would use. That's like asking Microsoft to develop Office for Linux. Are they lazy? No, they don't want to spend the money because its pointless. I.E, no one cares about WP because consumers don't want it.. and they don't want it because Android and iOS offer better options.

=)

However, it is politics, not because there is no need.

Right now WP8 devices are arguably the best camera phones.

Instagram is an App/Service designed around people that take pictures.

Even if they don't expect many WP8 users, they have to realize that their target users are going to consider a Nokia 925/928/1020 because of the picture and video capabilities.

Developing for WP8 is also fairly easy compared to an Android or iOS App.

The 3rd party solutions are once again functioning, as Instagram backed down on blocking their service for most of the Apps. So on WP8, if people choice, they can use Instagram just fine.

Mobius Enigma said,

A sincere and curious question.

Which essential Apps are still missing from the Windows Phone Store?

I honestly was expecting to see more 'Apps' people considered to be essential that are missing on WP8.

This thread is instead making the point that WP8 isn't lacking key Apps anymore. Which has changed a lot in the last 4-5 months.

That tells me Windows Phone already has enough apps that you have to sort through a bunch of them to find the one that you want.

Everyone does that in whatever OS they're using.

Seketh said,
That tells me Windows Phone already has enough apps that you have to sort through a bunch of them to find the one that you want.

Everyone does that in whatever OS they're using.

Or people download random / fun apps just because there's nothing else to download.

Nice indeed. Yesterday I also noticed that Windows Store also allows subs from Malta - technically will be enabled for Windows 8.1, but still cool.