Microsoft says Zune services are not being killed

Earlier today it was reported that Microsoft was going to be killing off the Zune branding. This information detailed out that Microsoft was going to blend the Zune branding into other services and eventually kill off Zune. 

The Zune team has come back to say that this is not true. They state that they are not killing the service in anyway and said on the official Zune Facebook page:

 

To the Zune fans out there, this should come as good news as the service will live to see another day. Although the quote does not mention anything specific about hardware, the services will continue on for the foreseeable future. 

For Microsoft, Zune has been an important player in combating Apple and its iTunes product. It has also represented a viable alternative to iTunes and has a dedicated following of individuals.  

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I don't care what they say. They all but killed the zune officially by not doing anything with it. I've had my zune for a year and its been only one update. God I want smart playlist! Real ones! Not that import from wmp and have it not work unless you sync your whole library to your zune.

I hope they don't quit the development of the Zune software for Windows, which is, in my opinion and without any doubts the opinion of many others, one of the best media managers/players available.

killing the Zune = more WP7 customers for MS. If MS hadnt gotten in the cellphone game then i think we woulda seen some awesome zune hardware but now whats the point. Speaking for myself I have several Zunes, but now that I have a windowsphone 7 device the zunes I do have are collecting dust.

I don't see why they should. Zune is a great name, the logo is cool and the software is great. I wouldn't kill it.

Pettor said,
I don't see why they should. Zune is a great name, the logo is cool and the software is great. I wouldn't kill it.

I also don't get it. Why would they even think of "killing" Zune?

Notice how they point out that the services and features are staying, but they didn't say anything about hardware, or the *name* of said services and features. They could still do away with the Zune branding, which is what the original post was saying in the first place, and keep everyone happy.

Greatbigdragon said,
Notice how they point out that the services and features are staying, but they didn't say anything about hardware, or the *name* of said services and features. They could still do away with the Zune branding, which is what the original post was saying in the first place, and keep everyone happy.

said they were committed to continuing services "From zune"

They are missing the point. The music service and software was never in question. It is the separate brand. Back then, Microsoft created the "Zune" brand to start clean on a music device and service that would not be inmediately associated with Microsoft, since we know well that there are many people out there with a negative view of Microsoft and brainwashed by the Mac vs. PC smearing campaign of lies. Additionally, Microsoft has now three separate music playing software for Windows: Windows Media Player, Windows Media Center and Zune software. It was commented many times that they should be made into one, and shipped with Windows, just like Apple ships iTunes. Very soon, the anti-trust inquisition against MS will end and they will be no longer examined deeply for 'blundles' and things other OS makers do freely, and MS might want to include the currenlyt detached Live services back into Windows, and maybe consolidate the Zune experience into Media Player and Media Center and call it Live Music or something. The Zune brand name had mixed results anyways, on one side it was fresh, on the other it was mocked by people that didn't even try the software/service/hardware, so there will be no mayor loss if the brand was renamed.

Charles Keledjian said,
Additionally, Microsoft has now three separate music playing software for Windows: Windows Media Player, Windows Media Center and Zune software. It was commented many times that they should be made into one.

I'd love that. But I'd rather have the Windows Media Player design than the Zune one. Sure Zune looks fluent - just as it's meant on the device. But on my PC i want a consistent look Btw. I wouldn't count Media Center as nearly nobody uses it and it's still mainly aimed at HTPCs…

What nonsense, written by somebody who clearly doesn't understand what the Zune brand includes. (The device by the same name was just one experiment.)

We don't even know what the plans are for Zune on Nokia. But all available evidence shows Zune is on the up. Zune is taking an increasing bite out of iTunes' market share. Is the author unaware of the facts concerning Zune?

People love nonsensical speculation like this about MS products.

I would really like to see Zune PMP and Zune music services in Australia! Please, MS, make a Zune HD2 and sell it worldwide asap!

zune was always going to be a service and not just a device,Anyone who fallowed the brand finally figured that out. The devices were just test cases for cloud services, windows phone 7 included.
I bought two devices and loved them.

Long live the zune brand.

as I said in another news posting I think in the end the Zune software will be folded into something else and the device itself will be no more. MS focus is on WP7 and I think they will slowly get ppl off Zune so they will buy a windows phone. Mind you I have several Zunes and its a great music player. but with WP7 out, theres really no need to put time and money into it anymore

downhillrider said,
as I said in another news posting I think in the end the Zune software will be folded into something else and the device itself will be no more. MS focus is on WP7 and I think they will slowly get ppl off Zune so they will buy a windows phone. Mind you I have several Zunes and its a great music player. but with WP7 out, theres really no need to put time and money into it anymore

That's true, especially as WP/ and Zune are not compatible for apps. They either release a HD2 that's like the iPod Touch or they drop the Zune-devices. I'd personally prefer the first possibility and would like to have a tablet too. Microsoft has to "launch a full scale attack" - they can't compete against Android or iOS if they use WP7 just on phones…

blahism said,
Its that twerp Paul Therrott that spread this nasty rumor because his panties got in a twist.

He was talking about the brand, not the services/features.

Microsoft and Paul are talking about two different things here.

astroX said,
so Paul Thurrott got pwned?

No. Paul Thurrott mentions the Zune brand, but the Microsoft statements only mention the current Zune services and features.

Callum said,

No. Paul Thurrott mentions the Zune brand, but the Microsoft statements only mention the current Zune services and features.

oh come one, no reason to defend the dude. He's been on permanent PMS for months now, i gave up on his blogs and finally decided to ignore him on twitter as well. Whats his deal these days anyways?

blahism said,
oh come one, no reason to defend the dude
What, your annoyance with him means factual comments are no longer permitted?

blahism said,

oh come one, no reason to defend the dude. He's been on permanent PMS for months now, i gave up on his blogs and finally decided to ignore him on twitter as well. Whats his deal these days anyways?

He has been wierd lately. His comments and stories just aren't what they used to be.

Kirkburn said,
What, your annoyance with him means factual comments are no longer permitted?

Where is your factual evidence that the zune brand is going? We're just making assumptions of lack of spelling out zune in the PR announcements? maybe somethig will be re-branded, but you woudl be kidding yourself if it didn't appear Thurrott is making it sound like doom and gloom vs strategic shift

blahism said,
Where is your factual evidence that the zune brand is going?
It has nothing to do with me. Callum says that Thurrott mentions the brand, not services. This story mentions the services, not brand. You tried to dismiss Callum based on a dislike of Thurrott's supposed state of mind.

Frylock86 said,

He has been wierd lately. His comments and stories just aren't what they used to be.


So it's not me Had the feeling for a while now that something's different…

Anyone who has been following Zune knows that the brand isn't going anywhere. The Zune team is constantly reaching out to users for input. Zune is Microsoft's digital media portal and has been the only service to come close to combating iTunes head to head.

No offense Neowin but you keep messing this up
1. The first article about MS not giving billions to Nokia was wrong. They are, Elop said it at MWC. Elop didn't deny this in the interview. He said it was a balanced transaction in that Nokia has a lot to offer MS in services and distribution.

2. The rumour was not that Zune would be killed. It was that the Zune brand would be killed -- as per your title here.
Now the quote you offer us says that the Zune services and features won't be killed. Again, it does not deny that the Zune branding may be killed.

So I think you should have a look over those two articles again.

Thanks

Actually, I think they were quite too careful not to mention that they weren't tampering with the *brand.*

Wow that sentence even confused me.

What I meant to say is they didn't mention the brand. Just the services.

But I'll be happy if Zune stays just the way it is (:

Michael Collado said,
Actually, I think they were quite too careful not to mention that they weren't tampering with the *brand.*

Wow that sentence even confused me.

What I meant to say is they didn't mention the brand. Just the services.

But I'll be happy if Zune stays just the way it is (:

But they said "from Zune" which pretty much means the brand. Or else they would have said something like, 'Microsoft is dedicated to providing a rich music and video experience...' blah blah blah. Plus, they are working extensivly on streghtening the brand and it is becoming a household name. It will eventually take over MSN Music entirely as it mostly has in the US. Just takes time.

wixostrix said,

But they said "from Zune" which pretty much means the brand. Or else they would have said something like, 'Microsoft is dedicated to providing a rich music and video experience...' blah blah blah. Plus, they are working extensivly on streghtening the brand and it is becoming a household name. It will eventually take over MSN Music entirely as it mostly has in the US. Just takes time.

But it actually did say "Microsoft stays committed..." just like your faux example And trying to make itself a household names hasn't proven true in the last couple of years.

But I remain hopeful that they won't remove the brand.

Michael Collado said,
But it actually did say "Microsoft stays committed..." just like your faux example And trying to make itself a household names hasn't proven true in the last couple of years.

But I remain hopeful that they won't remove the brand.

LOL, it does. Silly me.

Speaking on the household name bit, I honestly don't think they were trying really hard to push Zune is the last few years. I think they were more trying to create a foundation for an eventual full scale push. They couldn't compete with iTunes out the gate, they had to build their content library first.

It didn't mention african tigers neither ! Omg ! Maybe Microsoft is invoved in some shady animal trafic or something ! And while I'm thinking about it, they purposely avoided mentioning anything about the Nokia deal !!! Maybe they are scraping Zune all together and going with Ovi ! /s

Come on guys ... -_-

DrunkenBeard said,
It didn't mention african tigers neither
That's a bit hyperbolic.

He is right to point out they specifically did not mention the brand.

Kirkburn said,
That's a bit hyperbolic.

He is right to point out they specifically did not mention the brand.

But they did mention the brand. "Microsoft remains committed to providing..............from Zune"

I'm not saying that is a decisive response, but they did mention the Zune name.

I'm not sure people were worried about the "Services" going away... it's the Zune "brand" which I don't think they addressed.

I don't think it would be a good idea to get rid of Zune software, but with all the exciting new WP7 phones coming out why would you continue to release hardware that doesn't really sell well?

dvb2000 said,
so all the denials mean Microsoft IS about to kill Zune!

they could be working on the Windows Zune 7...

dvb2000 said,
so all the denials mean Microsoft IS about to kill Zune!

Great logic.

Damned if you do, damned if you don't.

Quick Shot said,
I don't think it would be a good idea to get rid of Zune software, but with all the exciting new WP7 phones coming out why would you continue to release hardware that doesn't really sell well?

I think it's had its day and it's time to bow out.