Microsoft to launch Xbox One in Japan on Sept. 4

Microsoft plans to launch its Xbox One console in 26 new markets in September, and now Japan, one of the most important markets in the gaming industry, has a specific launch date for the console: Sept. 4.

The news was revealed by Microsoft's Japanese branch, which also revealed a list of 48 Japanese developers registered to make games for the console. In a statement to Polygon, Microsoft stated the additional 25 markets slated for September launches may not occur on the same day.

Microsoft didn't provide any pricing information for the console, though it will likely be similar to its U.S. price of $499.

While a list of launch titles wasn't revealed, Microsoft did reveal a list of titles that are scheduled to be released in the country at some point. Notable games slated for Japanese release include "Titanfall," "Dead Rising 3," "Call of Duty: Ghosts" and "Forza Motorsport 5." Additionally, well-known exclusive Xbox One games that haven't yet been released will receive Japanese launches, including the next Halo game, "Sunset Overdrive" and "Quantum Break."

In March, Microsoft's Phil Spencer, head of Xbox, told Famitsu that a "unique" exclusive game would be released by a Japanese developer in its homeland.

Source: Microsoft Japan via Polygon | Image via Microsoft

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20 Comments

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Don't worry guys, with the 200-300 units per week it will sell in japan the xbox one will catch up to the ps4 worldwide sales in no time!

Smart of them to wait..

Microsoft is not looking to beat the PS4 in Japan.. they are just going after the crowd that wants the latest thing and can afford to buy both the xbox and ps4. If they released it at the same time then they would be directly competing for peoples wallets.. this way not as much competition.

Smart how though? I thought Microsoft were going to release to a number of countries in September, Japan just being one of many from what I understood.

At least, I hope that's true because it'd be pretty sad if all they could get released by September was Japan alone... :/

Meh to Japan. They need to just give up on a home console in that market. They would have better luck if they released a portable gaming system in Japan. However I don't think Vita is doing too hot compared to the 3DS, which itself isn't doing too hot compared to the DS.

deadonthefloor said,
Here's hoping these gamers haven't already fallen in love with PS4, which I assume is already available in some if not all of these markets.

It's Japan, its firmly Sony's territory. Microsoft lost so much money pouring on the advertisements for 360 last gen but hardly any Japanese were interested.

If I were Microsoft I'd have launched in Belgium, Norway, Sweden, Finland, Netherlands, Switzerland before Japan.

McKay said,

It's Japan, its firmly Sony's territory. Microsoft lost so much money pouring on the advertisements for 360 last gen but hardly any Japanese were interested.

If I were Microsoft I'd have launched in Belgium, Norway, Sweden, Finland, Netherlands, Switzerland before Japan.

Keeping a presence in Japan makes sense as they have a lot of big game developers

They could launch in Japan today if they wanted to with only 100 consoles, because that's how many the Japanese would buy. They just don't care about Xbox there.

I never implied they shouldn't launch at all in Japan, just make it a lower priority. Japanese devs will target the console for its sales, not just because it's in Japan.

I mean the X1 hasn't launched in Sweden yet, didn't stop DICE from launching BF4 on X1.

McKay said,
......

The article lists 26 new markets, but only calls out a date for Japan.
This is why my original comment specified "These markets"

Why is every commenter focused on Japan?

deadonthefloor said,

Why is every commenter focused on Japan?

Because that's the headline. I know the article mentions more, but thats why.

It's very telling how confident Sony is too for that matter, as they were able to focus on the areas they were weak first, then turn around and release to Japan later, knowing they're a shoe in.

deadonthefloor said,

The article lists 26 new markets, but only calls out a date for Japan.
This is why my original comment specified "These markets"

Why is every commenter focused on Japan?

Because Japan is very important in the video game industry unlike the other countries listed

McKay said,

It's Japan, its firmly Sony's territory. Microsoft lost so much money pouring on the advertisements for 360 last gen but hardly any Japanese were interested.

If I were Microsoft I'd have launched in Belgium, Norway, Sweden, Finland, Netherlands, Switzerland before Japan.

While no one expects MS to do great in Japan, so far they've done better with the 360 than they did with the original Xbox. So if the XB1 does better than the 360 then they're on a good track.

George P said,

While no one expects MS to do great in Japan, so far they've done better with the 360 than they did with the original Xbox. So if the XB1 does better than the 360 then they're on a good track.

The original Xbox wasn't exactly a hard marker to beat. The 360 was out for a whole year before PS3 and Japan still wasn't interested. Microsoft sunk incredible amounts of cash into advertising the 360 to Japan, offered giant incentives for Japanese studios to develop games for the 360. But still lost huge amounts of cash.

This time the PS4 launched way before the XB1. I don't think it will do any better.

McKay said,

The original Xbox wasn't exactly a hard marker to beat. The 360 was out for a whole year before PS3 and Japan still wasn't interested. Microsoft sunk incredible amounts of cash into advertising the 360 to Japan, offered giant incentives for Japanese studios to develop games for the 360. But still lost huge amounts of cash.

This time the PS4 launched way before the XB1. I don't think it will do any better.

It's all relative, as far as I see it they sold enough to get developer interest, and with the XB1 allowing for more options for developers besides just games, like apps/services it could do better and I expect it will.