Microsoft uses Bing data to see which city wakes up the earliest

Microsoft has been talking a lot lately about how it plans to offer more products that handle "big data". Today, the Bing search team offered up an example of that kind of effort, but in a fun way, by using data from its search site to determine when people in 25 major U.S. cities get up in the morning.

The Bing blog states how the information was calculated. It says:

We calculated the time at which we receive 50% of daily peak traffic from each metro area in their local time zones. The 25 cities follow the same general curve across all seven days of the week. While the patterns are the same, we did see a 43 minute shift between the earliest risers and the late risers.

After examining the data, Microsoft says that traffic from the New York City area reached 50 percent of its peak at 7:23 am local time. However, the folks in San Francisco hit that same mark at 6:43 am, again in its time zone.

So the question is why do people in NYC seem to start their day much later than folks in San Francisco. The blog doesn't try to speculate but we would guess that folks in the Big Apple may live much closer to their workplace than people in San Francisco, who might take more time to commute to their job. Therefore, they might need to wake up earlier.

Microsoft also showed that, according to their Bing traffic data, people tend to get started on Monday later (7:10 am on average) in the US than they do for any other day in the work week. The times get earlier as the week goes on until we reach Friday, where the average start time is 6:48 am.

Source: Microsoft | Image via Microsoft

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14 Comments

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When I worked in Boston I got up and on the road a LOT earlier than 7:08 AM!! I guess the irony in that is that I live in Phoenix now and get up a lot later than the specified 7:02 AM.

So... people open their eyes, and then get on Bing?

Wouldn't this be the average time people need to search for something?

probably does not add up that well for NY because they have the highest amount of people taking the Subway which is not counted..

I couldn't load the source article. It seems interesting though. I don't use Bing till evening, but definitely use Google starting at 7 - 7:30 AM everyday (Google Now)

I think it may be due to how we do what we need. Those on the East coast "start" the communications to the rest of the country since they have the earliest start GMT.

Those on the west will have info to wake up to since those on the East are creating it.

(just theory)

Duh? They're on the east coast....their time-zone receives daylight before anyone else really does in the US. I could've told you guys that WITHOUT bing! Herp. Derp.

Obi-Wan Kenobi said,
Duh? They're on the east coast....their time-zone receives daylight before anyone else really does in the US. I could've told you guys that WITHOUT bing! Herp. Derp.

*face palm*

You realize the New York wakes up the latest in the cities that were looked at, right? San Francisco wakes up the earliest.

Besides the cities are compared in local time. 7:32 in NYC is 4:32 is San Francisco. 6:43 is San Francisco is 9:43 is NYC. It was just looking at when each city reached 50% of the normal daily traffic.