Microsoft: We are "pleased" Nokia X will offer our services

With today's announcement that Nokia is launching a family of Nokia X smartphones that use Android as its OS, many media outlets, including Neowin, have speculated how Microsoft feels about this development. As it turns out, an official blog post from that company claims Microsoft is "pleased" with at least part of Nokia's strategy.

The blog post, written by Microsoft's Corporate Vice President of Communications Frank X. Shaw, has him stating:

... we’re pleased to see Microsoft services like Skype, OneDrive and Outlook.com being introduced on these devices. This provides the opportunity to bring millions of people, particularly in growth markets, into the Microsoft family. 

Shaw also points out that the deal for Microsoft to acquire Nokia's Devices and Services division has still not closed and until that happens, both companies are operating separately. Shaw said the deal is still expected to become official by the end of the first quarter of 2014. Finally, Shaw repeats what we expected Microsoft to say at this point: ".... our primary smartphone strategy remains Windows Phone, and our core device platform for developers is the Windows platform."

So while Microsoft seems to be supportive of Nokia's efforts to launch an Android phone with connections to Microsoft services, it also sounds like this won't be the start of an ongoing trend.

Source: Microsoft | Image via Nokia

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> ... we're pleased to see Microsoft services like Skype, OneDrive and Outlook.com being introduced on these devices.

As I was reading that, all I could hear was Jack Nicholson's voice, from About Schmidt, when he's making his speech at his daughter's wedding reception...about how he's "pleased".

LaP said,
When the trojan horse is away, the mice will play XD More proof Elop was a trojan horse.
Yes, but for whom? To get WP into Nokia or Android into MS?

Well well. It looks like we've come full circle now. After eschewing Android for Windows Phone, Nokia have come back with their tails between their collective legs.

If Nokia had only swallowed their pride and gone with Android to begin with they might have had a viable devices unit, instead of having to sell it off dirt cheap to Microsoft.

MS isn't worried about the 100K at best it would make on these low end phones more than what might happen if they suck as bad as they look like they will. Note that there is no really clear demonstration videos of the interface with the animations in place etc.... This might be a horrible phone. Nobody knows yet as they haven't shown it off.

Why the quotation marks around the word 'pleased' in Microsoft's statement? Microsoft has been stating for some time now that they are transitioning to a devices and services corporation. The Nokia X with its deep hooks into Microsoft's online services fits right into this strategy.

because Joe Belflore said Microsoft is both pleased and not so pleased with the things Nokia is doing. NokiaX is 1 thing they're not pleased with

dingl_ said,
NokiaX is 1 thing they're not pleased with
Quite possible but you can't say that for sure, and they probably never will till the strategy fails (if it does) and a few years have passed.

I think that Nokia X will get more customers from Lumia than from Andorid or iphone.

Until now MS made lots of wrong decision but this move could be one of worst decision which could give critical damage to WP.

Do MS actually think that people get to use Bing or other services rather than Google search or their services for Nokia X ?

Yes. People do use Outlook instead of Gmail, SkyDrive instead of Google Drive, and Skype instead of Hangouts. But I do agree that there's no replacing Google Search.

I thought that phones like the Lumia 520 could do this same kind of market penetration with the Windows Phone experience. I don't know if this will succeed but it's interesting to know that Nokia and Microsoft and in this for the integration of services and not the OS itself.

Nokia should have released their HERE suite of app and mapping to Android long time ago. Perhaps this is the beginning as they will be no longer a key hardware manufacturer.

acido00 said,
Wondering who will buy an "Android" phone with no Android and play store...

It maybe a surprise to,you, but most people have no,idea what android is or that google make it, they walk in a shop and buy 'one of them Samsung phones' or whatever. They have no idea what benefits may or may no come with it, its mindshare.

ms putting its services so deeply into this phone along with Nokia customising it heavily with a very wp esq look and selling at such a low price point brings more users onto smartphones while also getting them used to certain design themes and using ms services.

i_was_here said,
If these Nokia X are simply a replacement for the Asha phones I doubt we will see them retail in the US or Europe.
No-one outside of Nokia and MS actually seems to know what these Frankenstein devices are. Nokia just released two new non-AOSP Asha phones too beside these 3 AOSP-based ones so I am at a total loss to understand their strategy. Did they simply want to create a mess and leave it for MS to handle?

Hello,

Satya Nadella should release some kind of statement about this as this is a very confusing move from Nokia, so close to Microsoft gettings its devices section.

This seems like a punch right to Microsoft's face.

employee walks in to satya nadellas office.

employee: "sir sir, we have just completed the nokia acqusition"

nadella: "excellent. smithers, release the hounds"

Would be interesting to see if MS does kill these after the sale of Nokia goes thru. And if they do, will they cut support right away. Will be interesting to see how these do.

I am pretty sure that's their intention too to see how it goes which make sense from both business and user perspective. I myself think MS should focus on one platform and make it secure, fast, usable and user friendly instead of jumping around and poking everything because android fans know android, the great it is, has lots of fundamental issues, most of which is Java

This is a left hook at MS before acquisition, nothing more.

How does this benefit the Windows ecosystem.. Now instead of focusing efforts on developers building great WindowsPhone apps they'll waste days or weeks asking devs to port apps over to their Android based device

Putting android on lower spec devices simply undermines WindowsPhone.. as WinPhone8.1 is supposed to do very well on lower spec devices

Elop is also No longer CEO and so he has zero say in what Nokia is doing right now, it is its own company. Microsoft did not buy Nokia. they purchased their devices and services business of which that purchase is not completed yet

If I had to guess this was an ongoing project which forced Microsoft to purchase Nokias devices& services branch to begin with

Edited by dingl_, Feb 24 2014, 2:23pm :

That is all guesswork, the fact that Microsoft is integrated so deeply within the OS and Google is stripped out probably means that MS had a lot to say about the finished product.

dingl_ said,
This is a left hook at MS before acquisition, nothing more.

How does this benefit the Windows ecosystem.. Now instead of focusing efforts on developers building great WindowsPhone apps they'll waste days or weeks asking devs to port apps over to their Android based device

Putting android on lower spec devices simply undermines WindowsPhone.. as WinPhone8.1 is supposed to do very well on lower spec devices

Elop is also No longer CEO and so he has zero say in what Nokia is doing right now, it is its own company. Microsoft did not buy Nokia. they purchased their devices and services business of which that purchase is not completed yet

If I had to guess this was an ongoing project which forced Microsoft to purchase Nokias devices& services branch to begin with


the Nokia X was done with Microsoft's approval. Where do you think those free 10gb skydrive storage come from?

Microsoft is offering this for free to help Nokia promote the Nokia X phones.

it was known since the beginning that Nokia would switch to Windows Phone for its high end devices, and switch from Symbian to Linux for its low end device.

and guess what? That's exactly what is happening. Instead of reinventing the wheel, they are just using the google-free parts of Android as their Linux OS.

for Microsoft it's a good thing: people who buy android phones with Microsoft services are people who would probably have bought Android phones with Google services.

the only looser here is google.
imagine if these phone become highly successful, it will have a significant financial impact for Google as they won't be able to earn money through in-app ads on these device, but Microsoft will!

Just because MS helped include its services, that does not mean they liked it... OR had any say over the finished product (that's also guesswork on your part), its just business

That and because of the Nokia purchase, they must act like they do not yet own their devices and services branch

Did you SEE how enthused the OneDrive rep was on offering extra Storage for those purchasing the device I laughed out loud, She lost a bad bet to speak on stage there

I don't even think Microsoft can release an android device. when sun sued them, part of the settlement with sun states Microsoft cant implement java that doesn't adhere to the java standards. pretty sure there wouldn't be a time limit on such clause.

dingl_ said,
Now instead of focusing efforts on developers building great WindowsPhone apps they'll waste days or weeks asking devs to port apps over to their Android based device

According to Nokia, it will be "hours" to port an Android app to the Nokia-X, not days or weeks. And that's only if it needs porting, which 75% of apps in the play store wont.

vcfan said,
I don't even think Microsoft can release an android device. when sun sued them, part of the settlement with sun states Microsoft cant implement java that doesn't adhere to the java standards. pretty sure there wouldn't be a time limit on such clause.

well, they are not implementing java, they are just redistributing Google's implementation of java for android.

pretty sure that old lawsuit can't be used against them.

dingl_ said,
Just because MS helped include its services, that does not mean they liked it... OR had any say over the finished product (that's also guesswork on your part), its just business

That and because of the Nokia purchase, they must act like they do not yet own their devices and services branch

Did you SEE how enthused the OneDrive rep was on offering extra Storage for those purchasing the device I laughed out loud, She lost a bad bet to speak on stage there


for Microsoft, it would be better to have Windows phone with 10% market share, and Nokia X with 10% market share, rather than just Windows Phone with 15% market share.

Microsoft wants to promote Bing and its online services as widely as possible.

if Windows Phone is not expending quickly enough, then it's a good strategy to bet on something else in addition to Windows Phone.

even if it reduces the number of potential buyers of Windows Phones, if it helps reduce the market share of google (and the amount of money google makes from the advertisements on mobile), then it's a brilliant strategy.

think of it as Google Chrome. Should Google stop developing Chrome on Windows to focus on promoting ChromeOS ? No.

Microsoft is just pursuing the same strategy as Google: making sure people will use its online services, even if they don't use its platform.

link8506 said,

well, they are not implementing java, they are just redistributing Google's implementation of java for android.

pretty sure that old lawsuit can't be used against them.

if that's how it would work then Microsoft wouldn't be able to collect patent license fees from android oems,because google does the implementations. plus,im sure the terms would specify shipping a implementation that differs from the standard.

vcfan said,
....

Dalvik JVM is not Google.
Google doesn't make money on the handsets, OEMs do, that is why the OEM pay Microsoft.
Now that Sun is Oracle, the altruistic Java is all but dead.

Steven P. said,
That is all guesswork, the fact that Microsoft is integrated so deeply within the OS and Google is stripped out probably means that MS had a lot to say about the finished product.

That too is guess work.

The device seems like a strange mix. It can't bring people over to WP as nobody who likes their full Android would get a nerved Phone. I also doubt such a person would be pleased enough by the experience on such a device to consider WP as their next one. In my opinion it would have been better to focus on creating cheap Windows Phones.

And if that wasn't possible due to hardware requirements then why not work with MS on creating a stripped version of Windows Phone (7)? Something that would function as a feature-Phone with plenty of apps that is clearly WP's little brother.

I'm not sure what Nokia's plan was for this one. Maybe they were working on a full Android device but slightly altered plans after it became clear MS was going to buy them.

Ronnet said,
.....

I see it as the first step in the sidestep from devices to services.
They will only be popular service provider if they can run on Android.

Microsoft would have to expect that the services they are licensing will surface elsewhere.

Probably went this route initially due to prior contract obligations with Microsoft for HERE services.