Microsoft: Windows Store had 1.7 million daily app downloads in October

The launch of Windows 8.1 in October also saw the arrival of a new version of the Windows Store, with a revamped UI designed to offer more assistance in finding and downloading Modern UI apps. Now a new report, based on internal data that Microsoft sent to app developers, shows a large growth in the number of Windows Store app downloads in October.

TechCrunch reports that, according to Microsoft's numbers, the Windows Store generated an average of 1.7 million app downloads per day in October. Those numbers are up 38.56 percent compared to June. Overall, 51,152,284 apps were downloaded from the store in October. The vast majority were free apps (49,796,691) while only a fraction were paid apps (1,355,593).

It's likely that the release of Windows 8.1 in October, along with an increase in apps available for the platform - including the official Facebook app - helped to boost those download numbers last month. It remains to be seen if those growth rates can continue.

The Metro Store Scanner website, which keeps an unofficial track of all of the Windows 8/8.1 apps that have been published by Microsoft, currently shows there are 125,856 apps in the Windows Store worldwide. The store passed the 100,000 app milestone on July 1st, seven months after the launch of Windows 8.

Source: TechCrunch | Image via Microsoft

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19 Comments

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Too bad they can't isolate the numbers to just tablets since I bet many who use desktops/laptops do not download apps. I do on my desktop but still have a difficult time finding new ones that interest me. The new store is much better, but think it could do more, still it is encouraging to see numbers improve.

Spicoli said,
The absolute number really isn't that important. It's the growth rate that's interesting.

Which likely has something to do with the new store, which is MUCH easier to navigate...

Yesterday I downloaded booking.com Windows 8 app. It turns out to be very useful, much better than the website experience. Filters are instant and great and loved using the map to see where hotels are located. This way I could book a hotel nearest the airport for an early morning flight. Great app, much recommended.
eBay app still sucks. It does not notify me when I have new messages, or I get outbid on an item - a useless app. I'm sure it's much better on iOS. Shame on eBay.
Whoever is saying there is no point in Windows 8 apps does not know what he/she is talking about.

What I would say about all these numbers are that if what you download is dross then it could be 1.7 trillion for all I care. Time for all three major app stores to clear out the crap.

and if we go by this article http://www.neowin.net/news/the...sers-but-is-that-big-enough

and assume now there is 100 million users, that makes these stats even more pathetic, out of 100 million users there is 1.7 million a day downloads. So 1 in a 100 windows 8 users are downloading something?

So much for metro being the future.

IF we compare apple or google play which boasts similar numbe rof active users their number of downloads are in the billions, infact google went from 25 BILLLION to 50 BILLION downloads in the space of 10 months..

thats 2.5 billion a MONTH

yes i realise android has a much larger user base, but if we do a rough estimate and say there are 500 million android users that still works out to 5 apps per person per month.

the same figure for win 8 is 0.5 apps per person per month (assuming 100 million users)

you might argue that on a computer there is not a great need for app as another program can do it, which only reinforces my point about metro being a lousy piece of crap thats being forced down our throats being used by 1 in 100 windows users..

Edited by Hitman2000, Nov 12 2013, 12:17pm :

Hitman2000 said,
and if we go by this article http://www.neowin.net/news/the...sers-but-is-that-big-enough

and assume now there is 100 million users, that makes these stats even more pathetic, out of 100 million users there is 1.7 million a day downloads. So 1 in a 100 windows 8 users are downloading something?

You must be misreading this... even if your and these numbers are correct, 1 in 100 Win8 users is downloading 1 app EVERY DAY for an entire month. That's actually 1 in 100 users downloading ~30 apps a month.

Now, I don't know about you. I consider myself a power user, but also avid lover of Metro and Win8. That being said, once I got all the apps I consider "needed," I haven't really downloaded any more. I download a new blockbuster app every once in a while if they make big news, but I'm pretty satisfied with ~100 apps I already have.

Hitman2000 said,

and assume now there is 100 million users, that makes these stats even more pathetic, out of 100 million users there is 1.7 million a day downloads. So 1 in a 100 windows 8 users are downloading something?

It comes out to 51 million/month. So half (best case) of Windows 8 users download something each month.


lousy piece of crap thats being forced down our throats being used by 1 in 100 windows users..

Your analysis is terrible. It's obviously being used by more than 1 in 100.

same applies for android users, once they have certian apps they need its not like they are constantly downloading stuff, im an android user and i have about 10 apps, i havent downloaded anything for ages from play store.

sure my analysis isnt perfect, but the numbers paint a bleak picture either way.

Hitman2000 said,
and if we go by this article http://www.neowin.net/news/the...sers-but-is-that-big-enough

and assume now there is 100 million users, that makes these stats even more pathetic, out of 100 million users there is 1.7 million a day downloads. So 1 in a 100 windows 8 users are downloading something?

So much for metro being the future.

IF we compare apple or google play which boasts similar numbe rof active users their number of downloads are in the billions, infact google went from 25 BILLLION to 50 BILLION downloads in the space of 10 months..

thats 2.5 billion a MONTH

yes i realise android has a much larger user base, but if we do a rough estimate and say there are 500 million android users that still works out to 5 apps per person per month.

the same figure for win 8 is 0.5 apps per person per month (assuming 100 million users)

you might argue that on a computer there is not a great need for app as another program can do it, which only reinforces my point about metro being a lousy piece of crap thats being forced down our throats being used by 1 in 100 windows users..

Thare are lots of variables you aren't considering. With APple may people are stuck with apps that suck because once you buy them you re stuck with them. With Google you have 15 mins to try the app and return it if you don't like it. So with Google how many actually kept the app they bought. Vs Apple who forces you tokeep them.

Also with Windows, you have to consider that when you have a full desktop app that does something, you don't need a mini application. Even on the Sirface pro. FOr example. I have the browser for YouTube, banking, Facebook and more. Why do I need an app for that? That's right I don't. In fact in my case, even when I use an ipad or a iPhone, I still use the browser and the desktop version of the page vs using the app. Why? Because I want to see lots of things, not just posts.

I just bought a new laptop. I sold my old Envy and got a newer one. But w/o touch as I have my phone for that. I have yet to download any app for Windows 8 because the ones I need for Windows are sufficient. However, I did see many apps I will get including many games I do have on my smartphone for the times I want to use them on the bigger screen.

I would never compare Windows 8 to Android or iOS. Those 2 require aps period while Windows does not. Most people use Windows for Photoshop, or web/media creation. What app are u going to use for hat? NONE. You have one. I can do everything else which is why I though crying over no native YouTube app was stupid. I prefer using the browser and maybe I am old school. Even on my Note 3, I use the YT app only for a quick search so I can save to my favorites. After that I use the browser because making posts and such is better.

You need to consider the fact that a mobile device like a tablet or smartphone forces you to use the app for that point of entry. With a Windows PC, you just don't need that. Which means people downloading apps on Windows 8, are downloading new apps that actually provide substance. Not just the toy factor like Android and iOS.

Well i cant recall the exact number but isnt windows 8/8.1 around the 50 million users mark, from that point of view its pretty crappy.

considering only 1.3 million were paid apps thats even worse that 1/50 or 2% of people are paying for apps.

Well for one thing it shows you that you might not need additional apps to be happy.
than it shows you that 1.3 mio apps got paid for in 30 days.
than it shows you that you might not need modern UI to work with Windows 8/8.1