Microsoft's latest iPad vs Windows 8 commercial might be best one yet

Microsoft has released a new iPad versus Windows 8 commercial and it might be the best one yet. The 31-second commercial shows how the Lenovo Yoga offers all of the features of the iPad while in tablet mode, and then when needed, flips to the standard laptop layout while those with iPads waste time trying to attach a keyboard.

The reason why this commercial is so important is because it shows a real-world scenario of how the Lenovo Yoga bests that of the iPad in the classroom and that it is a great companion for those who are heading back to school. Of course, seeing that the commercial came out in late August and many students are already in the classroom, this commercial may have been better suited to air over the summer before the back to school goods were purchased.

While this commercial is a new spin on Microsoft’s iPad vs Windows 8 PCs, Microsoft does conveniently leave out the price, with the Yoga 11s starting at $749. While obviously more expensive, depending on how you equip the iPad, it can reach easily into that price point. 

But, while not explicitly named the Yoga (as the commercial name implies) BestBuy does have a Yoga like device, the Lenovo - IdeaPad 11.6, with a price starting at $449.99 that has all the features shown in the commercial.

Source: YouTube

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BWAHAHAHAHAHAHA

Is that the best Microsoft can do? Wow. I have a Samsung Galaxy 10.1 that I have a blue tooth keyboard and mouse for that easily kicks the **** out of that crap (and it is 1.5 years old). I have a Galaxy Note 2, that does much better handwriting recognition (based on what I have played with in the store). *sigh* MS has nothing. They are a total loss....

Why do you base handwriting recognition on what you've played with in the store if you say you own one? Do you not use your device after you've purchased it?

Tangmeister said,
Why do you base handwriting recognition on what you've played with in the store if you say you own one? Do you not use your device after you've purchased it?

I own a Galaxy 10.1 and a Galaxy Note 2, and I love both devices. No where did I say I own a Windows 8 tablet. *shudder*

The problem is that you wrote your first post in a way that suggested that you played with a Galaxy Note 2 in the store. Nowhere did I say that you owned a Windows 8 tablet. *shudder*

Did anyone happened to pay attention to what the professor is reading? Hilarious subliminal message in this commercial!

And I think it's a good move from Microsoft to show what Windows RT tablets can do. It is a matter of time till Apple enables two apps at the sime time on the screen. And you gotta face it: when did you guys think they would launch a cheaper iPhone? Now it is time for them to "improve" iPad usability.

As stupid as most techies think these commercials are...they really are working. The non-techies are starting to ask about these "new" Windows tablets. And it's mainly because they're (finally) talking about all the things it can do (compared to their competition).

I agree it's desperate marketing. All they are doing is telling people that they are trying to contend with Apple. iOS and Android are the only real choices for tablets and I firmly believe that.

Well, I'm not sure I can 100% agree. I have the new Nexus 7 and love it and also have 2 iPads and love them. I find myself using the Nexus 7 more often because the display is so great and the device is thin and light. Plus there are plenty of Android apps. When I use my full size iPad it feels thick and heavy compared to the Nexus. My iPad mini is plenty thin and light nut doesn't have the display quality. I think there's no question that iOS has better quality apps, there's no denying that.

If this came from their new marketing firm Razorfish, then I think they're off to a good start. We can actually see how good Windows 8 is, and not some school kids jumping around with a keyboard thingy in their hand

The Combination of Windows 8.1, Haswell Intel processor and a pen enabled hardware preferably in tablet form factor is going to kick ass.

Damm, I am trying to actually view the video, this ipad apparently cannot view it, happens quite often, time for a surface I guess...

sjaak327 said,
Damm, I am trying to actually view the video, this ipad apparently cannot view it, happens quite often, time for a surface I guess...

Works flawlessly here, even inside programs such as NewsRack. Time to upgrade your fingers maybe? No wait... update.

Islander said,

Works flawlessly here, even inside programs such as NewsRack. Time to upgrade your fingers maybe? No wait... update.

Blame it on the user. There is this big red play icon, I press it, and the screen turns black and stays black. Meanwhile on my desktop and my wp phone the video plays. Classic you're holding it wrong argument. Thanks for the laugh !

bobbba said,
fatter, heavier, slower and with an embarrassing screen res, what's to like?

Kids these days carry a lot more in their backpacks in 6th grade. Just saying....

"While this commercial is a new spin on Microsoft's iPad vs Windows 8 PCs..."

Microsoft bought Apple? Guess I missed it.

COKid said,
"While this commercial is a new spin on Microsoft's iPad vs Windows 8 PCs..."

Microsoft bought Apple? Guess I missed it.

It's in reference to their iPad vs Windows 8 PC commercials.. not Microsoft's iPads ;-)

Astra.Xtreme said,
The sad part is that there hasn't been any yet...
So what does that make you... Hmmm....

Someone mentions iSheep and who comes running? Astra.Xtreme of course.

wingliston said,
Is Astra.Xtreme one of them?

Nice rhetoric

One look at his comment history and you'll know he's a raging foaming-at-the-mouth Apple propaganda machine with the sole aim of trashing competing products, regardless of what may come.

javagreen said,

Nice rhetoric

One look at his comment history and you'll know he's a raging foaming-at-the-mouth Apple propaganda machine with the sole aim of trashing competing products, regardless of what may come.

Either you can't read, or you're childishly slandering once again. Go ahead and take a look at my comment history. There's not much there to see, so once again, grow up...

Based on the screenshots, the RT would just do the job as well. All the apps were win8 apps. And did you forget that RT comes with Office? So she could still do all that she was doing on her RT yoga device

They wrote off 900million on the Surface(s).
But they never meant to make it into a very profitable product, so I'm quite sure they expected such. They still had a revenue of 1billion+ in less then 6 months from the Surface which is not to bad.

Shadowzz said,
They wrote off 900million on the Surface(s).
But they never meant to make it into a very profitable product, so I'm quite sure they expected such. They still had a revenue of 1billion+ in less then 6 months from the Surface which is not to bad.

Yeah, I'm aware of that. Totally sucks for Microsoft but for a companay that as a whole is capable of almost $100 Billion, a $1 billion write-off they can swallow, especially for this "experiment" they call the surface (which I really feel like it's just an experiment).

I just don't agree that the ad is desperation. It's not like Microsoft is crying over this and they desperately need to turn their products around. It's selling, just not as much as they wanted.

So what, it shows people goofing off and having fun on the iPad and when it comes time to actual work and taking notes...time to get serious? This can and does happen on any platform.

Most college people I know, the first thing they do when they enter class is to setup their laptop/tablet for class and get ready to take notes. This is done before hand and not when the teacher says to turn to a certain page. And thats really what the video shows. The girl with W8 was setup and waiting for the teacher. The others, goofing off.

Seems like it is a person problem not being ready and not what equipment is being used.

Edited by techbeck, Aug 19 2013, 8:41pm :

primexx said,
I don't like the Yoga. They could have done the same ad with the Surface. Also: people start school in August?

That wasn't high school.

This is where I am confused with Microsoft's marketing strategy right now. They are marketing Windows 8, Surface and other OEMs hardware. I almost feel that they should be focusing on the Surface and Windows 8 features

primexx said,
I don't like the Yoga. They could have done the same ad with the Surface. Also: people start school in August?

Some colleges in the US start in August...same for any other grade of school.

Edited by techbeck, Aug 19 2013, 8:03pm :

primexx said,
I don't like the Yoga. They could have done the same ad with the Surface. Also: people start school in August?

I love my Yoga 13. It's a great device that deserves some more ad space, IMO.

wv@gt said,
This is where I am confused with Microsoft's marketing strategy right now. They are marketing Windows 8, Surface and other OEMs hardware. I almost feel that they should be focusing on the Surface and Windows 8 features

They can't and won't. MS hasn't got the resources to compete with OEMs head on.
Besides, MS relies on OEMs selling their products, kicking them in the teeth won't do em any good.

Err... if somebody had the cover for the iPad, why would they have it detached and in their bag?

The only thing decent about this commercial is that it isn't narrated by Siri. Otherwise it's another steamy pile of bad advertising.

Astra.Xtreme said,
They're basically twisting reality in a sad attempt to make a point.

So, then they're just like any other commercial out there?

Astra.Xtreme said,
Okay, but it doesn't make any sense in the context they put it. They're basically twisting reality in a sad attempt to make a point.

You lost me there. It's a very good attempt to make a point and in their eyes (their being Microsoft) they have a more useful, multi-tasking, product. This was more about Windows in general than the hardware. This is Windows 8 vs the competition, pretty clear.

Tarrant64 said,

You lost me there. It's a very good attempt to make a point and in their eyes (their being Microsoft) they have a more useful, multi-tasking, product. This was more about Windows in general than the hardware. This is Windows 8 vs the competition, pretty clear.

Well yeah they did fine in the parts that highlighted the product, but the bashing of the iPad was really lame and unrealistic.

It would be equally stupid if a car company advertised that having a key ignition is better than a push-start because all drivers are idiots and don't know how a button works or will otherwise lose the keys. It reality, it just doesn't work that way in the slightest.

Astra.Xtreme said,
Okay, but it doesn't make any sense in the context they put it. They're basically twisting reality in a sad attempt to make a point.
I agree the devices are apples and oranges. But with universities, tech, and even grade schools making bulk orders for ipads it makes sense to point out just how limited they are as devices. Honestly though, the yoga's price is almost in line with an ipad. If you get a 128 ipad w/wifionly you're talking $799. Bang for your buck in this scenario is the yoga all day long.

Astra.Xtreme said,

Well yeah they did fine in the parts that highlighted the product, but the bashing of the iPad was really lame and unrealistic.

It would be equally stupid if a car company advertised that having a key ignition is better than a push-start because all drivers are idiots and don't know how a button works or will otherwise lose the keys. It reality, it just doesn't work that way in the slightest.

I don't see where it's lame. Their competition is the iPad and if you can advertise features of your product and show a competing product in a negative light, then that's what you do. Apple did the exact same thing years ago with Mac vs. PC. Microsoft is simply returning the favor, and should Apple actually have an answer to these ads I'm sure we'd see them. It's very entertaining.

The Mac vs PC ads were really stupid and we were all glad to see those die. But comparing the Yoga, which is a full PC, to an iPad, which has a mobile OS, doesn't make much sense. The Yoga starts at $900+, while the iPad starts at $500. It's basically like comparing the Surface RT to the Surface Pro. Yeah the Pro does a bunch more, but it's also a full-scale PC.

Plus I could buy an iPad or Nexus 10 and a cheap laptop for probably cheaper than the tiny Yoga and get the benefits of both worlds, which would largely outweigh the niche of the Yoga.

I'm not saying any product is better than the other, but this advertisement is executed really poorly.

Astra.Xtreme said,
The Mac vs PC ads were really stupid and we were all glad to see those die. But comparing the Yoga, which is a full PC, to an iPad, which has a mobile OS, doesn't make much sense. The Yoga starts at $900+, while the iPad starts at $500. It's basically like comparing the Surface RT to the Surface Pro. Yeah the Pro does a bunch more, but it's also a full-scale PC.

Plus I could buy an iPad or Nexus 10 and a cheap laptop for probably cheaper than the tiny Yoga and get the benefits of both worlds, which would largely outweigh the niche of the Yoga.

I'm not saying any product is better than the other, but this advertisement is executed really poorly.

I think the key thing here, again, is Windows 8 vs iPad. Nowhere in the commercial ad does it highlight the Lenovo Yoga or the price, it's about Windows 8. If it were about the Yoga there would have been more focus on it, it just happened to be the product used here. If they wanted to compare iPad to another product in terms of hardware, it would be just like the other commercials and in the end there would be a $599 vs $??? price comparison.

It seems like in order for Microsoft to get a point across they need to just to edit out hardware logos so people aren't focusing on that. This wasn't about a $800 laptop vs $500 tablet.

Astra.Xtreme said,
The Mac vs PC ads were really stupid and we were all glad to see those die. But comparing the Yoga, which is a full PC, to an iPad, which has a mobile OS, doesn't make much sense. The Yoga starts at $900+, while the iPad starts at $500. It's basically like comparing the Surface RT to the Surface Pro. Yeah the Pro does a bunch more, but it's also a full-scale PC.

Plus I could buy an iPad or Nexus 10 and a cheap laptop for probably cheaper than the tiny Yoga and get the benefits of both worlds, which would largely outweigh the niche of the Yoga.

I'm not saying any product is better than the other, but this advertisement is executed really poorly.

A Yoga starts off at 799. And it's painfully obvious the commercial is comparing the devices for the scenario. It is very effective.

Frankly they *could* have put an RT with a type cover in the same situation... I imagine part of MS's agreement with OEM's is advertising exposure. Also, you can't get a Nexus 10 and a cheap laptop for less than a Yoga, unless we're talking refurbs.

Aside from it being a bit late for those doing back to school shopping... its executed perfectly.

Tarrant64 said,

I think the key thing here, again, is Windows 8 vs iPad. Nowhere in the commercial ad does it highlight the Lenovo Yoga or the price, it's about Windows 8. If it were about the Yoga there would have been more focus on it, it just happened to be the product used here. If they wanted to compare iPad to another product in terms of hardware, it would be just like the other commercials and in the end there would be a $599 vs $??? price comparison.

It seems like in order for Microsoft to get a point across they need to just to edit out hardware logos so people aren't focusing on that. This wasn't about a $800 laptop vs $500 tablet.

Those are all very good points, but in the end, they want the customer to go buy the product. And if somebody is considering an iPad, and has a budget of $500, they will be sorely disappointed when they go to buy the Yoga and see the price. I do get what you're saying, but price should be one of the biggest factors in an ad. Microsoft had been doing really well with that in previous ads.

I stand corrected, if you buy a bottom of the line AMD Asus Laptop and the 16gb Nexus 10 you'll slip in under the price of a Yoga. Save 15% and carry a superior tablet and an inferior laptop.

Astra.Xtreme said,

Those are all very good points, but in the end, they want the customer to go buy the product. And if somebody is considering an iPad, and has a budget of $500, they will be sorely disappointed when they go to buy the Yoga and see the price. I do get what you're saying, but price should be one of the biggest factors in an ad. Microsoft had been doing really well with that in previous ads.

This is why (in another Neowin article) they are going with another marketing company going forward. This "shift" in how they did their ads can add to the confusion. After a series of price competitive products all of the sudden they have a similar commercial but it's not about price at all. Just Windows 8. They should have presented this differently and in that light, I totally get where you are coming from.

MrHumpty said,
I stand corrected, if you buy a bottom of the line AMD Asus Laptop and the 16gb Nexus 10 you'll slip in under the price of a Yoga.

I've seen plenty of i5 laptops for under $400. That plus a $500 iPad or Nexus 10 puts you at the same price as the 13" Yoga. Personally, I'd much rather go that route.

Tarrant64 said,

This is why (in another Neowin article) they are going with another marketing company going forward. This "shift" in how they did their ads can add to the confusion. After a series of price competitive products all of the sudden they have a similar commercial but it's not about price at all. Just Windows 8. They should have presented this differently and in that light, I totally get where you are coming from.

Agreed. I have some pretty high hopes for the new advertiser. I'm definitely interested in seeing what the next gen Pro will have.

Astra.Xtreme said,

So you're saying that all ads blatantly lie? Yeah okay...

Why is it a blatant lie, all it showed was a girl using the split screen capabilities of windows 8 (which it has), It showed her using a hybrid touch screen laptop (which exists), and it showed her multi-tasking (which you can do). She didn't use a bunch of accessories (which the ipad needs). The only thing that could make this ad a blatant lie would be your imagination combined with your fanboyism. I thought it was a perfectly legitimate and effective commercial.

Astra.Xtreme said,
Okay, but it doesn't make any sense in the context they put it. They're basically twisting reality in a sad attempt to make a point.

Nothing twisted. iPad is a terrible productivity device. If you are sending your kid to college with an iPad instead of a PC you are a terrible parent. The point is completely valid, Windows 8 can handle both productivity and fun in one device.

uxo22 said,

Why is it a blatant lie, all it showed was a girl using the split screen capabilities of windows 8 (which it has), It showed her using a hybrid touch screen laptop (which exists), and it showed her multi-tasking (which you can do). She didn't use a bunch of accessories (which the ipad needs). The only thing that could make this ad a blatant lie would be your imagination combined with your fanboyism. I thought it was a perfectly legitimate and effective commercial.

Okay, first of all, it's laughable that you'd mention my "fanboyism" especially since I haven't said a single praise of anything here... Perhaps you're a little insecure about it? Regardless, grow up...

And I answered your question in a previous response, so scroll up and read...

Avatar Roku said,

Nothing twisted. iPad is a terrible productivity device. If you are sending your kid to college with an iPad instead of a PC you are a terrible parent. The point is completely valid, Windows 8 can handle both productivity and fun in one device.

Well yeah, it would be unbearable trying a type a paper or lab report on a tablet. It would also be pretty terrible to do so on a tiny laptop. Realistically all students will have a 15"+ laptop or desktop for doing those things and then certain people will have a tablet for note-taking. Certain classes I would take notes on my tablet, but mostly I'd bring only a pencil and notebook.

Astra.Xtreme said,

Okay, first of all, it's laughable that you'd mention my "fanboyism" especially since I haven't said a single praise of anything here... Perhaps you're a little insecure about it? Regardless, grow up...

And I answered your question in a previous response, so scroll up and read...

Don't like being called a fanboy huh? A fanboy don't necessarily have to openly praise one product, another tactic used is to discredit the competition. But you already know that don't you.

Whenever a person starts a rebuttal off with "First of all..." you know you got them on the offensive. Sorry, didn't mean to hurt your feelings, perhaps you're not a fanboy, but you sure read like one. Either way, deep down it doesn't matter to me who you are. I'm moving on.

Astra.Xtreme said,
Okay, first of all, it's laughable that you'd mention my "fanboyism" especially since I haven't said a single praise of anything here...

Well, it's not too hard to remember that you're an Apple fanboy through and through even for casual readers.

Astra.Xtreme said,

I've seen plenty of i5 laptops for under $400. That plus a $500 iPad or Nexus 10 puts you at the same price as the 13" Yoga. Personally, I'd much rather go that route.

Interesting, I personally would rather lighten my load and get a device that serves both purposes.

Astra.Xtreme said,

So you're saying that all ads blatantly lie? Yeah okay...

Well, all the Apple ones do for sure.

uxo22 said,

Don't like being called a fanboy huh? A fanboy don't necessarily have to openly praise one product, another tactic used is to discredit the competition. But you already know that don't you.

Whenever a person starts a rebuttal off with "First of all..." you know you got them on the offensive. Sorry, didn't mean to hurt your feelings, perhaps you're not a fanboy, but you sure read like one. Either way, deep down it doesn't matter to me who you are. I'm moving on.

When you call somebody names that are unwarranted, it just makes you look insecure and childish. But hey, if you want to join javagreen and be in the posse of pathetic trolls around here, go for it...

Astra.Xtreme said,

When you call somebody names that are unwarranted, it just makes you look insecure and childish. But hey, if you want to join javagreen and be in the posse of pathetic trolls around here, go for it...

Is there a person named "javagreen" or "pathetic trolls" or are these unwarranted names you are grouping some people into. Here's an idea, take your own advise.

uxo22 said,

Is there a person named "javagreen" or "pathetic trolls" or are these unwarranted names you are grouping some people into. Here's an idea, take your own advise.

There is someone by the name javagreen. Trolls should communicate more with each other, would look less like idiots.

uxo22 said,

Is there a person named "javagreen" or "pathetic trolls" or are these unwarranted names you are grouping some people into. Here's an idea, take your own advise.

Clearly you don't understand what the word "unwarranted" means...

Astra.Xtreme said,

Clearly you don't understand what the word "unwarranted" means...

I know exactly what it mean, and since you are one of those babies that don't like being called out. You should probably stay out of this. We know how easily you get your feelings hurt...lol

If you knew what it meant, you'd understand that what you said made no contextual sense... So is there some sort of point you're trying to make? Or are you just going to be another person in here that provides no value to the conversation?...

Astra.Xtreme said,
If you knew what it meant, you'd understand that what you said made no contextual sense... So is there some sort of point you're trying to make? Or are you just going to be another person in here that provides no value to the conversation?...

The troll has had enough to eat, let it go.

These commercials mean nothing to me. But if Windows 8.1 maintains the performance optimizations the preview I just installed it delivered to my Surface RT after it goes RTM, it could be a whole new ballgame.

I give it 5 minutes before this appears on Mac Rumors, every single Surface ad does. Then it causes a huge poopstorm in the comments while everyone accuses Microsoft of clawing desperately, people say Apple never made fun of the competition, people point out the Mac vs PC ads, the other Apple fans stick their fingers in their ears and sing "lalalalalala"

McKay said,
I give it 5 minutes before this appears on Mac Rumors, every single Surface ad does. Then it causes a huge poopstorm in the comments while everyone accuses Microsoft of clawing desperately, people say Apple never made fun of the competition, people point out the Mac vs PC ads, the other Apple fans stick their fingers in their ears and sing "lalalalalala"

Well, not that I disagree with what was stated, but it's still not on MacRumors.

as have a lot of apple adverts on this site, pretty much what i expect these sites to post. Information on their chosen theme and then some on the competition, especially when it includes the primary theme.

McKay said,
Give it time, every single Surface ad has gotten its own dedicated article on there

They are probably slow recently over the upcoming Sept 10 announcement, and the fact there were more leaks today and a beta release.

McKay said,
I give it 5 minutes before this appears on Mac Rumors, every single Surface ad does. Then it causes a huge poopstorm in the comments while everyone accuses Microsoft of clawing desperately, people say Apple never made fun of the competition, people point out the Mac vs PC ads, the other Apple fans stick their fingers in their ears and sing "lalalalalala"

Well it appeared instantly on Neowin.

Avatar Roku said,
This is not a Surface ad. That is a Lenovo Yoga and it's an ad for Windows 8.

Yes. But apparently less than zero percent of the trolls here realise that.

Tarrant64 said,

Well, not that I disagree with what was stated, but it's still not on MacRumors.

It's probably because it doesn't have the beautiful solid white background that Apple viewers require to process information, and there's too much noise instead of a simple keyboard melody (like what an iPad can do).

JasonMiles said,
Yeah. Too bad nobody buys into that surface thing. Can you say desperate marketing?

Can you remember why the Surface was brought to the market?

JasonMiles said,
Yeah. Too bad nobody buys into that surface thing. Can you say desperate marketing?

Blind hate huh? Who was actually using a Surface in the commercial?

JasonMiles said,
Yeah. Too bad nobody buys into that surface thing. Can you say desperate marketing?

Epic troll fail.

She's using a Lenovo Yoga. There is no Surface or mention of Surface in this ad.

JasonMiles said,
Yeah. Too bad nobody buys into that surface thing. Can you say desperate marketing?
Did you actually watch the video, or were you so busy trolling instead?

JasonMiles said,
Yeah. Too bad nobody buys into that surface thing. Can you say desperate marketing?

It's not a Surface though...

Avatar Roku said,

Epic troll fail.

She's using a Lenovo Yoga. There is no Surface or mention of Surface in this ad.

Why does it matter rofl. It's the same fate for all Windows 8 tablets. They are big, ugly power houses that aren't made for the common public. Microsoft is out of touch with the people. The sole reason someone buys a tablet is because its simple to use gets things done with ease... people would stick with their laptops/ultrabooks if they wanted a full Windows OS because ultrabooks are roughly the same size and WEIGHT as a windows tablet. Why pay more and get a degraded experience when you can just buy an Ultrabook and buy an Android/iPad for casual surfing / other daily tasks like most people use their tablets for.

The stuff about connecting your surface pro to 4 monitors, running auto cad, etc can all be done and probably better with an ultra book.

If I'm wrong why aren't Windows tablets selling? Oh the hype on Neowin about Surface RT.. then that fails and everyone hypes up about the Surface Pro. That one fails also... now people want the Surface 2 lol.

JasonMiles said,
Yeah. Too bad nobody buys into that surface thing. Can you say desperate marketing?

as for myself I will definitely buy the next version of surface pro. guess what? marketing has been successful. although this video wasn't about surface