Microsoft's logo is not new, it's from 1995 [Update]

Microsoft just announced a complete revamp of its corporate logo and it's already started appearing in some of its Microsoft Store locations. But some eagle eyed readers have already spotted that the image next to the new look of the Microsoft font has appeared before.

The image has shown up twice in TV commercials that Microsoft used to promote the launch of Windows 95.

Imagine this in HD; which we didn't have in 1995 kids!

Both have appeared on YouTube, uploaded by "WindowsXpFan" back in 2008. Here's one of them:

And here is the other commercial:

While the color of the upper left tile in the commercials is orange and the same one in the Microsoft logo is red, the other colors are exactly the same. Clearly, the people who created the new logo for Microsoft didn't have to work too hard, at least in comparison to the complete change of the Windows logo for Windows 8.

Microsoft says of the "new" image in the logo, "The symbol is important in a world of digital motion ... The symbol’s squares of color are intended to express the company’s diverse portfolio of products."

All we have to say is that we hope Microsoft didn't pay the people who came up with the "new" image too much money.

Update: We asked Microsoft for a comment and received this response from a spokesperson: "The new Microsoft logo is an evolution of the Microsoft Store logo, which was inspired by the Windows flag."

Thanks to Neowin reader McKay for the tip!

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Maybe this is the icon for a big step in Windows??

Windows 95 was a big step in terms of having the desktop, and Windows 8 is a beg step in terms of modern ui. So big step logo but modern

texasghost said,
Quote from the story....

"Imagine this in HD; which we didn't have in 1995 kids!"


Ummmm....HD was invented in 1972. : /


Did you have an HD tv? or even HD on your PC? or HD anywhere else? Did you know someone with HD something in '95?
I sure didnt.

Shadowzz said,

Did you have an HD tv? or even HD on your PC? or HD anywhere else? Did you know someone with HD something in '95?
I sure didnt.

You have no idea what type of equipment I had in 1995. Let's not make assumptions.

Hate the logo. Thru drop thr colours for the Windows logo and then use them in a new MS logo?! Very disjointed and Microsoft is more than Windows

Anyone else find it hilarious that the first commercial focuses on multitasking as the huge selling point of Windows 95? Flash forward to 2012, Metro works with one (and a half) app at a time! Oh lordy...

Syanide said,
Anyone else find it hilarious that the first commercial focuses on multitasking as the huge selling point of Windows 95? Flash forward to 2012, Metro works with one (and a half) app at a time! Oh lordy...

that is pretty funny

Syanide said,
Anyone else find it hilarious that the first commercial focuses on multitasking as the huge selling point of Windows 95? Flash forward to 2012, Metro works with one (and a half) app at a time! Oh lordy...

and iPad runs only 1 at a time, yet they sell like crazy.

anyway, the reason why multitasking is dumbed down is because of battery life on mobile devices.

So they have a retro look to their logo now. Who cares. Not the first company to go retro on some of their products.

I dont give a **** about logos..just give me a product that works well.

The whole Modern UI is retro to begin with. It's based off those public transportation signs which have been around for ages.

Actually, we did have HD in 1995, it just wasn't widely adopted, not the same standard as today. Japan NHK has been broadcasting in HD way before that, and in 1990 broadcast the FIFA World cup in HD. I believe it was analog HD though, still HD

them colored squares in the win95 commercial looked more like a stylized way to present the product's features. probably not meant as a "logo" at that time.

then someone in 2012 caught a screenshot of that commercial and "bingo!"....


inspiration for logo design usually occur around the designer, like a catchy commercial, someone tripping while biting into an apple, some kid playing with a pinwheel... etc

Hahaha this made my day! All those Windows fanboys acting sour when people said things along the lines "The 90s called, they want their interface/design/graphics/etc. back". Now we finally have proof it's actually the truth! LOL!

.Neo said,
Hahaha this made my day! All those Windows fanboys acting sour when people said things along the lines "The 90s called, they want their interface/design/graphics/etc. back". Now we finally have proof it's actually the truth! LOL!

Windows 1-2-3 are from the 80s tho.

They shouldn't have changed the MS Store logo, that one was cool and making the store employees wear pastel T-shirts is just cruel. Looking at the Boston store photos it seems they changed out the red shirts for orange shirts. Hideous. MS logo should have red not orange. The neon green hurts my eyes too.

Avatar Roku said,
They shouldn't have changed the MS Store logo, that one was cool and making the store employees wear pastel T-shirts is just cruel. Looking at the Boston store photos it seems they changed out the red shirts for orange shirts. Hideous. MS logo should have red not orange. The neon green hurts my eyes too.


Maybe they didn't want to be associated with our home town team since we are doing so poorly this year....

Innervisions33 said,


Maybe they didn't want to be associated with our home town team since we are doing so poorly this year....

your home town? Orange is my nation color man! Maybe they just love our Dutchinese ways

I don't think anyone thought it was new did they? It's a window. It was what they used to represent their product called Windows. For some reason they changed it into a wavy flag years ago but now they are going back to have just a plain window as the logo.

Xilo said,
Just more proof that Metro is akin to the ugly and gaudy UI's of the early days.

Eh? The logo is supposed to be a window, Microsoft's OS is called Windows. Somewhere between then and now they decided to make the logo a flag, which I thought was stupid.

-Razorfold said,

Eh? The logo is supposed to be a window, Microsoft's OS is called Windows. Somewhere between then and now they decided to make the logo a flag, which I thought was stupid.

The Windows logo was a flag LONG before the one they used in this post.

roadwarrior said,

The Windows logo was a flag LONG before the one they used in this post.

Windows 1 and 2 were well windows. Windows 3 introduced the flag. Then Windows Vista and 7 were orbs.

-Razorfold said,

Windows 1 and 2 were well windows. Windows 3 introduced the flag. Then Windows Vista and 7 were orbs.

Yeah, and this post is talking about 1995, so as I said, the flag was used long before that (5 years in fact).

Hmm... Maybe this logo corporate logo should have been the new Windows logo and the new Windows logo should have been the new corporate logo.

King Mustard said,
"Where do you want to go today?"

I miss that slogan

Do you miss the paperclip and search dog too ?
I must have disabled that crap milions of times over the years.
so utterly sick and tired of having to kill dumb crap features for idiots on Windows.
They might as well switch to the Fischer Price logo.
Software designed engineered and targeted to Facebook surfing PC noobs.

I am Not PCyr said,

Do you miss the paperclip and search dog too ?
I must have disabled that crap milions of times over the years.
so utterly sick and tired of having to kill dumb crap features for idiots on Windows.
They might as well switch to the Fischer Price logo.
Software designed engineered and targeted to Facebook surfing PC noobs.


Seriously man, your just hating to hate?
Not sure man, the paperclick pops up, disable it and it never popped up again (except when using someone else's PC, but you have no right to disable whatever you want on someone else's PC, so gimme a break)
And on top of that. Pretty much the only thing I see you do is bashing and ripping on anything Microsoft....
Why are you here? f*ck off to linux you spoiled POS.

Pupik said,
What's the big deal? Can't a company reuse their own logo now?

i think it shows more proof how MS goes around in complete circles with their technology. Kill something and say its no good only to bring it back later as a revolutionary advancement. aka new feature

I am Not PCyr said,

i think it shows more proof how MS goes around in complete circles with their technology. Kill something and say its no good only to bring it back later as a revolutionary advancement. aka new feature


they use a logo similar to what they used for Win95... And you bash them for going around in circles with their technology... really?
They have had a ton of logo's and designs, tons of products and what was it, 60.000 people working for them?

tomwarren said,
That's a Windows 95 logo, not a Microsoft logo.

I didn't say it was a Microsoft logo..just that this symbol has been used before by Microsoft...

John Callaham said,

I didn't say it was a Microsoft logo..just that this symbol has been used before by Microsoft...

I'm not here to defend Tom's trolling on Neowin but where you screwed up is with your use of the word "logo", which refers to the entirety of the image not just the 'flag' element. So to say the "logo isn't new" is just wrong and lazy on your part.

Sorry. Better luck next time.

Rafael said,

I'm not here to defend Tom's trolling on Neowin but where you screwed up is with your use of the word "logo", which refers to the entirety of the image not just the 'flag' element. So to say the "logo isn't new" is just wrong and lazy on your part.

Sorry. Better luck next time.


What he said.

Rafael said,

I'm not here to defend Tom's trolling on Neowin but where you screwed up is with your use of the word "logo", which refers to the entirety of the image not just the 'flag' element. So to say the "logo isn't new" is just wrong and lazy on your part.

Sorry. Better luck next time.

Deary me, so we didn't get our point across then? "Logo" or not, the element isn't new.

Neobond said,

Deary me, so we didn't get our point across then? "Logo" or not, the element isn't new.

Got the point, yep! Good find. Bad writer.

Rafael said,

Got the point, yep! Good find. Bad writer.

The title was decided by someone else other than John (not me). But thanks Microsoft Experts for "educating" us!

bdsams said,
oops...

The new one says Microsoft right next to the logo. Maybe the name is not part of the logo! maybe that's what's new?

bdsams said,
oops...

Well windows 8 is a backwards step, its like going back to Win95 in CGA mode.

At least Win95 had the start button though.