Microsoft's new Bing TV ads show its use on Windows 8.1, Windows Phone 8 and Xbox One

Microsoft's most recent TV commercials for Bing tried to show how the search website compared to Google. Now it looks like Microsoft is trying another approach to get people to notice Bing, this time as more than just a website search engine.

In two new TV ads that have been uploaded to YouTube, Microsoft shows that Bing has been integrated into Windows 8.1 as well as Windows Phone 8. The one minute long commercial show users accessing Bing on their devices in many different ways, such as translating a Chinese sign to English on a phone. There's even a glimpse of Bing being used on a big screen TV on Microsoft's Xbox One console. The shorter 30 second commercial is an edited version of the 60 second ad.

The ads also showcases the new Bing logo with an animation that shows three yellow banners flying into one spot and leaving behind the new Bing symbol. It's certainly a different and more serious approach than the humorous TV ads that Bing has tried in the past, and it also shows that Microsoft wants people to know that Bing will be inside many of its products going forward.

Source: Bing on YouTube

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@0:24 mark, that guy is swiping without touching the Surface. Didn't know it could that! Is that some sort of gesture the new camera supports?

Not too convinced by the examples:
one app to compute calories ( I don't care)
one app to translate automatically what you see (ok, I'd like the name of this app, and if there's an android equivalent)
one app to show recipes (I don't care)
"delivering information before even you need it" (how ? by reading your mind ?)
"it's here": the ads shows laptop, phone, phone , desktop (well, you could say same of competition ...)
children smiling and running at end ( heartwarming pics, that are still completely irrelevant to their services)
"because your life doesn't fit in a box" (I'm glad Microsoft has understood it. Now they should just apply that and find a better selling slogan).

Just because you "don't care" doesn't mean most other people don't. Other people find those extremely useful in their day to day lives.

bigmehdi said,
Not too convinced by the examples:
one app to compute calories ( I don't care)
one app to translate automatically what you see (ok, I'd like the name of this app, and if there's an android equivalent)
one app to show recipes (I don't care)
"delivering information before even you need it" (how ? by reading your mind ?)
"it's here": the ads shows laptop, phone, phone , desktop (well, you could say same of competition ...)
children smiling and running at end ( heartwarming pics, that are still completely irrelevant to their services)
"because your life doesn't fit in a box" (I'm glad Microsoft has understood it. Now they should just apply that and find a better selling slogan).

I don't care if you don't
I don't care if you don't
I don't care if you don't care

I don't care if you don't
I don't care if you don't
I don't care if you don't care

I don't care if you don't
I don't care if you don't
I don't care if you don't care

I don't care if you don't
I don't care if you don't
I don't care if you don't care
I don't care
-Green Day, Jesus of Suburbia

Well, I'd be surprised if this ad speaks to a lot of people; but if that's the case, then great.
At least this ad doesn't look annoying.

I love this ad, the new logo is cool , kinda following the new design theme of the Microsoft overhall. I notice quite a few companies are following this new flat thing now, its awesome

Did anyone notice the guy in the kitchen swiping to change the screen didn't actually touch the screen? Is that a new feature expected in 8.1, I don't think you can do that now?

blueboy75 said,
Did anyone notice the guy in the kitchen swiping to change the screen didn't actually touch the screen? Is that a new feature expected in 8.1, I don't think you can do that now?

Windows 8 offers gesture support, but it's limited to those who purchased a Leap Motion device, it's not actually built into the hardware (yet).

blueboy75 said,
Did anyone notice the guy in the kitchen swiping to change the screen didn't actually touch the screen? Is that a new feature expected in 8.1, I don't think you can do that now?

Its in their cooking app, but last I tried it on my HP laptop it was finicky. We've had webcam-based motion tracking for a long time, but obviously its not going to be good as a dedicated solution like Kinect, Playststion Move, etc.

Be really neat if MS made a PC Kinect specification for laptop makers, or even smartphones...

I believe the recipe app uses your webcam to look for hand gestures. This is so when you are cooking, your dirty hands don't have to touch the screen.

That's hands free mode in the new Bing Food & Drink app. It uses your webcam to track your hand and move to the next step in the recipe. No Leap Motion required.

Nice, happy, and actually shows how/why I'd use it? Good job, MS (and the ad company that could've gotten away with something crappier given MS's usual marketing ineptitude)!

LOVE it! Wonderfully showing the integration of the ecosystem too and the unique features Bing has to offer.

I lol'd at "Do not attempt." when they show the people jumping into the water lol.

j2006 said,
LOVE it! Wonderfully showing the integration of the ecosystem too and the unique features Bing has to offer.

I lol'd at "Do not attempt." when they show the people jumping into the water lol.

Unique features which it has to offer only to US Residents

j2006 said,

I lol'd at "Do not attempt." when they show the people jumping into the water lol.

Drives me nuts that people are stupid enough to sue over stuff like that...

StandingInAlley said,

Unique features which it has to offer only to US Residents


That really does drive me nuts about MS. It doesn't directly affect me, but it limits their success.

I wonder how much of the issue is technical (ie, infrastructure and such), economic, or legal/licensing?

StandingInAlley said,

Unique features which it has to offer only to US Residents

ikr, most of these campanies only care about America, as if America is the only market where they get their profit from. I have to use vpn most of the times to get the nice features

StandingInAlley said,

Unique features which it has to offer only to US Residents


Actually these apps work in most countries, even here in Canada. It's promoting Bing in general (hence the out of a box theme). I do agree they need to work on better international support though.... I'm sure it's coming based on what they said in their vision when they announced the new branding.