Motorola attacks Apple in Super Bowl commercial [Updated]

Motorola has fired a shot over the bow of Apple's iPad with their Superbowl commercial for the Xoom. The commercial takes a page from Apple's own 1984 Superbowl commercial, showing mindless drones wearing the ubiquitous white ear buds. The star of the commercial is reading Orwell's 1984 and is going against the crowd while using his Xoom tablet. He has a bouquet of flowers and using that and his Xoom, he makes a video to show the object of his desire -- another Apple drone. The gesture is enough to make her pull the ear buds from her ears and smile. The commercial ends with the phrase, "The Tablet to Create a Better World."

The commercial does a good job of mimicking the 1984 commercial and tries to show Apple fans as sheep following the herd. The question is whether the general public will understand what the commercial is selling and if they do, whether they will actually agree with it. 

As reported earlier, the Xoom goes on sale on February 17th for a list price of $699.

UPDATE: It appears that Motorola's Xoom page is officially live now. In addition, according to a Best Buy ad posted on Engadget, the Xoom will retail for $799.99 and not be released until February 24th.

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RangerLG said,
So will the 3G be a monthly charge as well? I know the iPad 3G service is charged monthly.

Yes, but you're only required to pay one month's worth of data. 20 dollars I believe. The most enticing part is Verizon's 4g LTE, which is faster than both Sprint's and T-Mobile's 4g. The Xoom will be 4g upgradable a few months after release if you mail it into Moto.

Motorola pushed their product over apple just like apple did with Microsoft in years past. Verizon also made fun of AT&T with their claim that their network is better. This is nothing new and is just the way that sales teams push their product. Some people will watch these commercials and fall for the propaganda without looking at the actual product and services, others will see through the smoke and mirrors and actually do their homework to find which product is best for their use and purposes.

The best superbowl add of this year. Apple has become what they hated in the 80's commercial.

Xoom is good, I think better than any tablet right now, but $700, and from Verizon? =-\ I don't think so, where's he Android Open Source spirit???

Gabureiru said,
Xoom is good, I think better than any tablet right now, but $700, and from Verizon? =-\ I don't think so, where's he Android Open Source spirit???

Manufacturers and carriers aren't interested in Android because it is open source; they are interested in it because the hard work of creating a mobile operating system has already been done for them and, because of how Android is developed and licensed, they can customize it to their hearts' content.

The tablet looks nice, but yeah the price is a bit steep. On the subject of the ad though, I love it. Maybe it's just where I live but SO many people get apple products just because it's apple. One of my managers at work was even berating his iphone and talking about how it wasn't as advanced as other smartphones, then his friend he hadn't seen walked in and talked about needing a new phone, he immediately recommended the iphone. I called him on it and he began arguing for the iphone. It's ridiculous.

Nothing more than the impossible triangle (Fast, Good, Cheap)

Fast-It's clearly Moto's intention to release it before the iPad2
Good-No argument here
Cheap-Can't have all three

I had thought the Xoom was being priced @ $700. Oh well. I'll have to wait a few months to get some Honeycomb.

It's way too expensive. Nobody wants to pay $800 for a tablet computer; I don't care if it sports a built-in fellator. When iPad 2 hits the shelves, I bet the original iPad is going to drop 50% in price, and then it's going to be hard for Moto to move all those pricey tablets.

I find it funny....
Apple makes the iPad and a year later 80+ Android tablets try to appear and copy it
Apple makes the George Orwell Big Brother commercial, and Android/Xoom copy that
If Apple created women, Android would create hookers

lol you got a genuine laugh there with that last line. In reality though there has been (What I would consider) only one big Android tablet release; The Samsung Galaxy Tab. Other tablets such as the Archos tablets and the countless iPad Clones (aPad) and poor quality tablets simply weren't the devices to launch Androids venture into Tablets. However with the XOOM, Notion Ink Adam (Getting 3.0 update soon) and the G-Slate (Glasses free 3D playback and recording) the tablet market is really about to heat up. Comparing the success of poor quality/spec'd and low budget devices against top notch devices from Motorola and LG and countless others in the future isn't exactly accurate.

atari800 said,
I find it funny....
Apple makes the iPad and a year later 80+ Android tablets try to appear and copy it
Apple makes the George Orwell Big Brother commercial, and Android/Xoom copy that
If Apple created women, Android would create hookers

lol, people like you are priceless. I bet you have never even used an Android device.

Subject Delta said,

lol, people like you are priceless. I bet you have never even used an Android device.


As matter of fact I had a G1, well technically still do, the screen has an occasional glitch.
I bet you never have used an iPad device based on your bold statement

atari800 said,

As matter of fact I had a G1, well technically still do, the screen has an occasional glitch.
I bet you never have used an iPad device based on your bold statement

I haven't used an iPad, but I have used iOS, and found it to be vastly overrated.

I really could care less about who's tablet/pad does what honestly.
I find it funny when I see comparisons to Apple from anyone.
I heard Samsung Galaxy was the iPad killer, now it's motorola Xoom.

*I own 4 Windows pc's and 2 hackintoshes and 1 ubuntu machine, iphone 4 and a G1 - I am not biased, actually my only allegiance is to Miller lite

atari800 said,
I really could care less about who's tablet/pad does what honestly.
I find it funny when I see comparisons to Apple from anyone.
I heard Samsung Galaxy was the iPad killer, now it's motorola Xoom.

*I own 4 Windows pc's and 2 hackintoshes and 1 ubuntu machine, iphone 4 and a G1 - I am not biased, actually my only allegiance is to Miller lite

Wow I mean just WOW!!!??!?! Seriously WTF?!?!? All the discussions and fanboy bashing, one person who is completely convinced he is right and the world is not and I quote "I don't need facts......) And you produce that statement.

Miller Lite really? I mean REALLY?

But Ipad is not even close performance wise, or even hardware wise to the XOOM ipad is old news therefore; it should cost a bit more to own the new stuff

oriveradel said,
But Ipad is not even close performance wise, or even hardware wise to the XOOM ipad is old news therefore; it should cost a bit more to own the new stuff

Cause specs are everything? Wooooo lots of processing power to process... Angry Birds from the Android Market. I have a HTC Desire and in terms of playing games, it sucks.

SK[ said,]

Cause specs are everything? Wooooo lots of processing power to process... Angry Birds from the Android Market. I have a HTC Desire and in terms of playing games, it sucks.

Damn, you need to expand your Android gaming horizon! Angry birds is all well and good but there are plenty of other good games out there. Fruit Ninja, Jet Car Stunts, Zenonia 1/2 for a start and this is without counting the Tegra Zone games which from what I've seen, look and play awesome (Read: Will only play on Tegra 2 devices).

Angry birds may get all the fame but I feel that's simply because it was one of the first titles that proved so popular on iOS and then moved to Android but in reality Android gaming is much more diverse and that's only poised to increase.

"The commercial does a good job of mimicking the 1984 commercial and tries to show Apple fans as sheep following the herd."

Good troll work.

GS:ios

At least the tablet looks like a great product... but for now I'm trying to keep my distances from Android's tablets, as they haven't proved anything to me yet.

At $699.00 it's an option for a lot of people but at $799.00 they just priced themselves out of the game. IPAD drones/Apple fans will pay for that since they are already of that mindset but in order to capture new people to the market Android doesn't the Apple/IPAD appeal. I am getting one anyways but they better bring it down a notch. It's an unproven product and unproven OS at this moment.

sexypeperodri said,
This tablet is DOA.

I completely agree. This thing has nothing compelling enough to make me want to buy it for $800.

Is the forum factor really that hard to get into a reasonable price range for an average person?

Yeah, because we all know that the world would be SO MUCH better if everybody were using Android Tablet...

Android drones maybe? The world is big enough to enjoy diversity.

TruckWEB said,
Yeah, because we all know that the world would be SO MUCH better if everybody were using Android Tablet...

Android drones maybe? The world is big enough to enjoy diversity.

+100000

Wir3Tap said,
Didn't the original ipad not have USB unless you bought something?
Yeah, you need to buy a dongle, and it's not good for anything except photo transfers and possibly USB keyboards.

Not entirely sure what else you would need it for on a tablet, though, especially since the iPad has that 30 pin connector for its accessories. Proprietary, yes, but just as useful as USB in this specific instance.

It really does need a wifi only version to get that price down. I got the 3G iPad, and seriously regret spending the extra $100+ for it. I hardly use the 3G features, and will probably cancel the plan I have altogether once I have personal hotspot on my iPhone.

Does this tablet come with memory built in, or do you need a MicroSD card? That's another price you don't think about with the iPad...

So when Android takes over the market does that mean Android users become the people in white hoods? (Or green hoods). I think it's already got a higher market share or at-least very close to being the dominant player out of the two.

Vice said,
So when Android takes over the market does that mean Android users become the people in white hoods? (Or green hoods). I think it's already got a higher market share or at-least very close to being the dominant player out of the two.
Phone market Android has a higher market share now in less years then iPhone has been out.

Vice said,
So when Android takes over the market does that mean Android users become the people in white hoods? (Or green hoods). I think it's already got a higher market share or at-least very close to being the dominant player out of the two.
With phones, I think you're correct, but there's no comparison with respect to tablets.

Vice said,
So when Android takes over the market does that mean Android users become the people in white hoods? (Or green hoods). I think it's already got a higher market share or at-least very close to being the dominant player out of the two.

If you compared the amount of people that buy Android just because it's Android, with the amount of people that buy Apple just because it's apple, I think the answer to that would be pretty obvious.

On topic though, Motorola's pricing for this is far too steep.

Subject Delta said,

If you compared the amount of people that buy Android just because it's Android, with the amount of people that buy Apple just because it's apple, I think the answer to that would be pretty obvious.


95% of people buy Apple for the name brand.. They have no clue about computers think everything is better because its a fad. Sad thing is, 99.9% of hardware is cheaper if you buy it in parts, do your own things and go Linux or Windows and do the same darn thing with it save yourself $1000. But you can't tell fanboys that. OMG ITS MADE OUT OF METAL!!! IT HAS TO BE BETTER!! or OMG ITS WHITE! pfft.

Wir3Tap said,

95% of people buy Apple for the name brand.. They have no clue about computers think everything is better because its a fad. Sad thing is, 99.9% of hardware is cheaper if you buy it in parts, do your own things and go Linux or Windows and do the same darn thing with it save yourself $1000. But you can't tell fanboys that. OMG ITS MADE OUT OF METAL!!! IT HAS TO BE BETTER!! or OMG ITS WHITE! pfft.
Are you going to back that 95% up with facts, or just leave it hanging there? Not to mention the rest of your comment.

Some people buy Apple because they want to look cool, but that's no different than people who buy Android because it's not Apple - and there are as many of those people on sites like Neowin for both sides. And yes, being made of metal does make a product generally more durable than one made of plastic, so I don't see your point there...

But if you're willing to go out and manufacture your own tablet with Windows or Linux out of spare parts, *and* make it cheaper than the iPad, be my guest. I look forward to seeing the result.

Simon said,
Are you going to back that 95% up with facts, or just leave it hanging there? Not to mention the rest of your comment.

Some people buy Apple because they want to look cool, but that's no different than people who buy Android because it's not Apple - and there are as many of those people on sites like Neowin for both sides. And yes, being made of metal does make a product generally more durable than one made of plastic, so I don't see your point there...

No use trying to use logic on someone who KNOWS the truth, and doesn't want to be confused with facts or reason.

Simon said,
Are you going to back that 95% up with facts, or just leave it hanging there? Not to mention the rest of your comment.

Some people buy Apple because they want to look cool, but that's no different than people who buy Android because it's not Apple - and there are as many of those people on sites like Neowin for both sides. And yes, being made of metal does make a product generally more durable than one made of plastic, so I don't see your point there...

Yes because making your product (A laptop) more durable (Stop dropping the crap then.) more durable. I can base that off working in IT repair for 3+ years. CD Roms in iMacs going out. Macbook pros overheating issues. Macbooks that are cheap plastics. Ohh did we mention overpricing? If you knew how it was for an Apple Technician to repair Apple items you would understand. First you have to repair this.. Ohh ok thats fine its replaced.. Move on.. Ohh you have to replace this.. Ok thats replaced fine move on.. Then you have to replace this.. Even though you already know what the heck is going on.. OHHH Don't forget the mainboard that costs $900 to replace in an iMac or Macbook pro when ordering from Apple. Yeah I speak from knowledge not from a fanboy. I have repaired them. Forget the 2000 screws you have to remove unlike a PC laptop/Desktop.

Wir3Tap said,
Yes because making your product (A laptop) more durable (Stop dropping the crap then.) more durable. I can base that off working in IT repair for 3+ years. CD Roms in iMacs going out. Macbook pros overheating issues. Macbooks that are cheap plastics. Ohh did we mention overpricing? If you knew how it was for an Apple Technician to repair Apple items you would understand. First you have to repair this.. Ohh ok thats fine its replaced.. Move on.. Ohh you have to replace this.. Ok thats replaced fine move on.. Then you have to replace this.. Even though you already know what the heck is going on.. OHHH Don't forget the mainboard that costs $900 to replace in an iMac or Macbook pro when ordering from Apple. Yeah I speak from knowledge not from a fanboy. I have repaired them. Forget the 2000 screws you have to remove unlike a PC laptop/Desktop.

Have you tried to replace the motherboard on a Dell XPS laptop or an Alienware? It's equally as big as a PITA and just as expensive. Your point is moot. (And yes, I've worked in PC/Mac repair too).

MissingBonobo said,

No use trying to use logic on someone who KNOWS the truth, and doesn't want to be confused with facts or reason.

Ummm.. Nevermind.

Wir3Tap said,
Yes because making your product (A laptop) more durable (Stop dropping the crap then.) more durable.
Sorry, I live in the real world. I'm a student, I need a laptop that can take a bit of knocking around. When you spend all day wandering around campus, every day of the week, pulling your laptop out of your bag once an hour at least, you need something that can hold up. There are PC's that are built just as well.

MissingBonobo said,

Have you tried to replace the motherboard on a Dell XPS laptop or an Alienware? It's equally as big as a PITA and just as expensive. Your point is moot. (And yes, I've worked in PC/Mac repair too).

Actually I have several times and your point is moot. Seriously, Work in the field talk from experience and then you can talk. Apple techs say they hate working with Apple because of the strict requirements. Honestly. With Alienware/Dell I bypass and go to the actual board or part manufacturer. It's a lot faster but if you were in the actual field you would understand.

Before replying - in reference to your previous post; the vast majority of people purchase Windows PC's because that is what they're used to - if someone 'steps out of the mould' to purchase a Mac it is because they've done some research and they haven't taken a platform switch lightly. If they wanted the path of least resistance they would have gone with the flow and picked up a HP from their local big box vendor or bough a Dell online with help from their family computer geek. To claim that '95%' of people purchase Mac's because they're gorgeous looking seems to me a person who has never used a Mac, never talked to a Mac user, never actually spent time understanding how a Mac operates etc. Your assessment is as ridiculous as those who hate on Windows and post snide comments when Microsoft releases a security update.

Wir3Tap said,
Yes because making your product (A laptop) more durable (Stop dropping the crap then.) more durable.

Interesting enough my MacBook Pro is very durable.

I can base that off working in IT repair for 3+ years.

For some reason I doubt you're a Apple certified technician.

CD Roms in iMacs going out.

Going out? what do you mean by 'going out'? Yes I've had an iMac with a drive issue but faults are found; heck, I had a Toshiba laptop whose main board had to be replaced twice - do I blame Windows, Toshiba or do I just accept the fact that some times there are faults?

Macbook pros overheating issues.

What overheating issues? you mean overheating when the machine shuts off because it has reached its peak teperature or someone like yourself freaking out when the CPU gets to a certain temperature and you, having no clue on the actual CPU specifications, assuming its going into melt down?

Macbooks that are cheap plastics.

As opposed to Toshiba/HP/Lenovo/Sony/Dell that are made out of ground down unicorn dust that makes it invincible?

Ohh did we mention overpricing?

Because US$999 is so over priced - even though Sony sell similar priced hardware. Btw, 13.3 laptops are always sold at a premium because unlike your favourite brand, vendors like Sony and Apple actually have to use laptop parts rather than retrofitted desktop components in a laptop.

If you knew how it was for an Apple Technician to repair Apple items you would understand. First you have to repair this.. Ohh ok thats fine its replaced.. Move on.. Ohh you have to replace this.. Ok thats replaced fine move on.. Then you have to replace this.. Even though you already know what the heck is going on.. OHHH Don't forget the mainboard that costs $900 to replace in an iMac or Macbook pro when ordering from Apple. Yeah I speak from knowledge not from a fanboy. I have repaired them. Forget the 2000 screws you have to remove unlike a PC laptop/Desktop.

Which has nothing to do with the supposed quality, reliability, price or performance. As for the main board, if you're stupid enough not to get Apple Care then quite frankly you deserve all the bad luck in the world in bucket loads. Congratulations you've saved a few hundred dollars by not getting Apple Care and now you're out of pocket for $900. I should have sympathy for these people - why?

Its stupid to buy a locked down device like Xoom with no way to upgrade the OS when the next version of the OS become available.
You can completely at the mercy of Verizon & Motorola.
And given their history you will be left holding a useless device in a couple of years.

Already the wifi is locked down in the Xoom and you have to buy at least one month data service just to unlock the wifi! How much more stupid can this get.

figgy said,
Its stupid to buy a locked down device like Xoom with no way to upgrade the OS when the next version of the OS become available.
You can completely at the mercy of Verizon & Motorola.
And given their history you will be left holding a useless device in a couple of years.

Already the wifi is locked down in the Xoom and you have to buy at least one month data service just to unlock the wifi! How much more stupid can this get.

I've not heard of this, interesting if true. Do you have a source? (Not trolling, legitimately haven't heard of this)

figgy said,
Its stupid to buy a locked down device like Xoom with no way to upgrade the OS when the next version of the OS become available.
You can completely at the mercy of Verizon & Motorola.
And given their history you will be left holding a useless device in a couple of years.

Already the wifi is locked down in the Xoom and you have to buy at least one month data service just to unlock the wifi! How much more stupid can this get.

locked down devices... Apple. No Upgrades. Apple.. Ohh yeah I can see your point in all this arguement because Apple is great for not locking down their devices (Or their marketplace for that matter)

Wir3Tap said,

locked down devices... Apple. No Upgrades. Apple.. Ohh yeah I can see your point in all this arguement because Apple is great for not locking down their devices (Or their marketplace for that matter)

iPad doesn't lock down your wifi (if this proves to be true about the Xoom), and the iPad gets plenty of updates. Hell, even my old iPhone 3g got iOS 4. Please try and think before you post.

Also, his post wasn't about Apple. It was about the Xoom.

MissingBonobo said,

iPad doesn't lock down your wifi (if this proves to be true about the Xoom), and the iPad gets plenty of updates. Hell, even my old iPhone 3g got iOS 4. Please try and think before you post.

You do know that Android is open source right? It would take what a day before a chance is made in a rooting? You do that to apple and Steve Jobs has to take off work again from a migrane. Sorry.. Android has the market share right now because of the openness of the OS. The ipad was a fad just like a darn fanny pack and now we all look back on it like it was such a stupid idea to have.

Wir3Tap said,
You do know that Android is open source right? It would take what a day before a chance is made in a rooting? You do that to apple and Steve Jobs has to take off work again from a migrane. Sorry.. Android has the market share right now because of the openness of the OS. The ipad was a fad just like a darn fanny pack and now we all look back on it like it was such a stupid idea to have.

But why should the end user HAVE to root the device to get all the functionality out of the device? I'm sorry, but having to root something in order to restore functionality doesn't scream open to me. Is that Google's fault? No, it's all on Motorola, but it doesn't reflect well on Google.

I'm not arguing that Apple is perfect, because they aren't. They are far from it. But to say that they are really any different from Motorola or anyone else for that matter is naive at best. They are all in it to make money any ethical (hopefully) way they can.

For the VAST majority of end users, rooting and jailbreaking are things that us "nerds" do in our spare time and are too complicated for them. What I want to see out of a device is a TRULY open OS on a tablet/phone that doesn't restrict my access to MY phone. The Nexus One/S is the closest I've seen of this, and it's pretty good at it I have to admit.

MissingBonobo said,

Wow, that's not cool at all. I was actually waiting for this to come out and get some solid reviews (Seeing as I'm in the market for a Tablet), but with this piece of information, it's out of the running.

Ummm Missing I just looked at your profile... It seems that anything that contradicts Apple gets you upset. Hell you were just in a Xoom vs iPad vote. We know you are biased its fine. As I am.. Don't try to act unbiased honestly, you can tell Apple fanboys from one another.

Wir3Tap said,
Ummm Missing I just looked at your profile... It seems that anything that contradicts Apple gets you upset. Hell you were just in a Xoom vs iPad vote. We know you are biased its fine. As I am.. Don't try to act unbiased honestly, you can tell Apple fanboys from one another.

Considering I was view this thread on my HP laptop and am posting this reply on my Windows Phone, I find the Apple fanboy label curiously funny. Fail.

Wir3Tap said,
Ummm Missing I just looked at your profile... It seems that anything that contradicts Apple gets you upset. Hell you were just in a Xoom vs iPad vote. We know you are biased its fine. As I am.. Don't try to act unbiased honestly, you can tell Apple fanboys from one another.

Ok, how about I call you an Android fanboy?

Wir3Tap said,
You do know that Android is open source right? It would take what a day before a chance is made in a rooting? You do that to apple and Steve Jobs has to take off work again from a migrane. Sorry.. Android has the market share right now because of the openness of the OS. The ipad was a fad just like a darn fanny pack and now we all look back on it like it was such a stupid idea to have.

You shouldn't need to root your device, risk bricking it, just so you can upgrade the operating system - something that the hardware vendor should have done and not required you to jump through those firey hoops.

Quick Shot said,
first time i see apple being cheaper than it's competition
Then again its not really. We have a cheap rip off android tablet with android market, stuff we get off the marketplace is free, when those same programs are paid for on Apple. It will add up

Wir3Tap said,
stuff we get off the marketplace is free, when those same programs are paid for on Apple. It will add up

The only program I can think of is Angry Birds....?

Wir3Tap said,
Then again its not really. We have a cheap rip off android tablet with android market, stuff we get off the marketplace is free, when those same programs are paid for on Apple. It will add up

I sincerely doubt that someone will buy $200 worth of apps to make up the difference between the $500 iPad and the $700 Xoom. But I may be wrong...

MissingBonobo said,

I sincerely doubt that someone will buy $200 worth of apps to make up the difference between the $500 iPad and the $700 Xoom. But I may be wrong...

Uh...a 3G iPad is NOT $500
Nice try though.

Quick Shot said,
first time i see apple being cheaper than it's competition

Wasn't the Samsung Galaxy Tab also more expensive? People were going mental when Apple announced their price but for the hardware and battery life it was a cheap price point for them

ahhell said,

Uh...a 3G iPad is NOT $500
Nice try though.

Although wasn't the 16GB Wifi the most popular IPad.
Quite a big gap Motorola is leaving by going 3G only.

LOL I saw the commercial and all the apple people and thought, are they getting ready for work in a sweat shop in china?

saxondale. said,
terrible ad, but pretty nice looking slate.

I thought the ad was fantastic and I understood exactly what was happening!

NPGMBR said,

I thought the ad was fantastic and I understood exactly what was happening!

Agreed. I thought it did it's purpose and did it well. It was slightly entertaining and showed that the Xoom is a viable option over the iPad(2).

saxondale. said,
terrible ad, but pretty nice looking slate.

What's not to like. It's not Apple, and therefore, not evil! Not evil is good in my book.

NPGMBR said,
I thought the ad was fantastic and I understood exactly what was happening!

But the question is will Joe and Jane Sixpack understand the ad?