New Windows Phone logo inbound?

Microsoft opened the registration for its BUILD conference earlier today and then quickly closed the sign-ups as the conference has now sold out. While BUILD is certainly exciting, a new logo was spotted on the BUILD homepage that may indicate that the Windows Phone logo is about to get a refresh.

If you go to buildwindows.com and scroll about half way down the page, you will see a new logo next to the Windows Phone name. The new logo matches that of Windows 8 and Azure and also uses a similar color to the previous logo. 

Old logo top / New logo bottom

While this could be a simple mistake, we suspect that this will be the new Windows Phone logo for Windows Phone 8 which is expected to hit RTM in September. When this happens, it will allow developers who are attending BUILD to get their hands on Windows 8 and Windows Phone 8.

Microsoft has already shown off a preview of what Windows Phone 8 will bring to the table back in June. With BUILD right around the corner, Microsoft may have had a busy Summer but this Fall is turning out to be just as exciting as well. 

Thanks for the tip Ben!

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FlintyV said,
Cool. Glad to see them unifying everything and getting a little more consistency in their products.

lol well its not like they didnt want to do this before, they just weren't allowed to because of the anti-trust ruling.

Nagamasa said,
Hmm...the Xbox logo...

I like it too... surprising not to see it on the new dash boot animation though. I'm in the beta for the new dash and it's still the old rounded spherical icon.

Also as an aside, the new dash seems sluggish on my old style white console. On first boot, and sometimes when apps are loading, the dashboard stutters, definite frame rate reduction there. I thought all the Xbox hardware was supposed to be identical so developers had a fixed platform to develop on? Or is this juddering like this on the new Xboxes too?

TCLN Ryster said,

I like it too... surprising not to see it on the new dash boot animation though. I'm in the beta for the new dash and it's still the old rounded spherical icon.

Also as an aside, the new dash seems sluggish on my old style white console. On first boot, and sometimes when apps are loading, the dashboard stutters, definite frame rate reduction there. I thought all the Xbox hardware was supposed to be identical so developers had a fixed platform to develop on? Or is this juddering like this on the new Xboxes too?


Hmmm... Honestly, I noticed that the current dashboard runs better on newer hardware too. I wonder what has changed...?

MASTER260 said,
So, Windows is blue & Windows Phone is red, I guess...

Someone pointed out that Windows is blue, WP is red, and Xbox is green, that leaves Office which isn't exactly yellow but orange, otherwise the 4 main groups together make up the colors of the old flag.

GP007 said,

Someone pointed out that Windows is blue, WP is red, and Xbox is green, that leaves Office which isn't exactly yellow but orange, otherwise the 4 main groups together make up the colors of the old flag.

bing is yellow-orange. Visual Studio is purple.

Nazmus Shakib Khandaker said,

bing is yellow-orange. Visual Studio is purple.

Yeah, but those aren't the big ones, Windows is it's own devision, Office it's own, Xbox though part of E&D makes up the bulk of it with WP tagging along. Another thing to note is also that the above mentioned are platforms, windows, office (it's got apps now etc), Xbox, and WP. Bing is a service and VS is a app.

When Microsoft discussed Windows Phone 8 all the phone placeholders pictures had a Windows 8 flag as Start button as well.

I like the logo, but the logo was spotted at the WP Dev event when they unveiled WP8. We knew they were using the logo anyway as devices shown during the event had the logo present vs the current windows logo.

I was expecting the new Windows logo, inside a square like the current logo, but I guess this makes sense.

Windows Azure should have a cloud and the Windows Logo however

It would, I think, have been more surprising if they had *not* changed the logo to something along these lines. Great to see consistency and unification of design at last from Microsoft, a company renowned in the past for awkward, confusing and inconsistent design, naming and interfaces in general. I think the company is having something of a renaissance.

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