Nokia beats Apple, Samsung, HTC in customer satisfaction, according to survey

Nokia have been enjoying some success recently, having come back from the edge of death to lead the Windows Phone pack, which accounted for almost 6% of all phones sold in the first quarter of 2013. Windows Phone has now achieved a higher marketshare in some large countries, such as Argentina, and is looking better and better in comparison to iOS and Android. 

Users are clearly responding to that as well; an online survey, which asked over 142,000 people about their satisfaction with various brands, found that Nokia had edged past their competitors on many major U.S. carriers. The survey pitted Apple, Nokia, HTC, Samsung, BlackBerry and Motorola against one another on the four largest carriers, AT&T, Verizon, Sprint and T-Mobile. 

Nokia handsets aren't available on Sprint, but they are on AT&T, Verizon and T-Mobile. Verizon, American's largest carrier, shows a clear win for Nokia with over 80% satisfaction. Apple, which usually scores highly, comes in second with just under 80%. On AT&T, Nokia narrowly edges out Samsung, leaving Motorola and HTC in third and forth respectively. T-Mobile is the only loss for Nokia, where they were beaten by a few percentage points. 

WPCentral notes that, on average, Nokia customers are 21% more satisfied with their purchase than other customers. Whether the new-found satisfaction will result in sales remains to be seen, but word of mouth recommendations certainly help. 

Source: WPCentral | Image via Neowin 

Report a problem with article
Previous Story

Cross-platform notification center Unification now available on Windows8/RT

Next Story

Skype released on BB10 OS, makes you wish it wasn't

31 Comments

Commenting is disabled on this article.

Finally got through to Nokia Care center yesterday evening. Was told the mainboard had to be replaced.
After some searching, I found many posts of others who have had their main boards swapped, and still had problems after that. Eventually, in most cases, their unit was replaced. I can't understand how Nokia expects anyone to accept a two month old "flagship" L920 (purchased for p25,000 = $600+) that has basically been “refurbished”.
No original purchaser wants a refurbished phone after just two months.
Buyers beware. If you have any problems with your phone, Nokia considers it to be your tough luck, and you'll end up with a refurbished phone, no guarantee it will continue to work, and with little if any resale value.

Read the details here:
http://www.facebook.com/nokiap...=8&notif_t=feed_comment

Is funny how Nokia has a big customer satisfaction (over 90%), however windows phone 8 is (still) not bug free.

Just as there was eventually Android, there will eventually be something after Android. We'll never get there if everyone just joins "the winning team" today.

Probably because they're the ones propping up Windows Phone and not Microsoft it seems. Not sure what the Windows Phone team actually do at work each day.

It would be a more interesting exercise to drill down and compare the same or extremely similar phone models across the networks to see if a particular network effects satisfaction on a given model, too bad Amplified Analytics didn't release that data, not that I'd really expect them too for free.

By ~5% and losing by more then that on the other two carriers, so how is that really news. I notice however is ATT customers are more satisfied overall on average with their phones then their counter parts.

knighthawk said,
By ~5% and losing by more then that on the other two carriers, so how is that really news. I notice however is ATT customers are more satisfied overall on average with their phones then their counter parts.

THAT I found very interesting as well. I'm not sure what that means. LOL

Another fan-boy article. Another load of fan-boy comments.

The numbers are not that far apart above! The majority of consumers ARE satisfied with their phones (I love my Android phone). What were you expecting - consumers to go back to using their 3310s? Big deal about 5 to 10% difference.

68k said,
Another fan-boy article. Another load of fan-boy comments.

Another BS rant by someone dirty that their chosen brand didn't win out

68k said,
Another fan-boy article. Another load of fan-boy comments.

Says the person that keeps posting about Android in WP articles.

(P.S. You don't love your Android device, you hate it. You think it's a terrible OS and you wish you had bought a Windows phone)

68k said,
Another fan-boy article. Another load of fan-boy comments.

The numbers are not that far apart above! The majority of consumers ARE satisfied with their phones (I love my Android phone). What were you expecting - consumers to go back to using their 3310s? Big deal about 5 to 10% difference.

This really isn't about the OS, rather the hardware that runs it. Nokia makes good hardware.

I prefer Android because it can do many things Windows Phone can't. Simple as that.

I love emulators. I love being able to use/access SD cards across devices. I love Google's APIs - they're still ahead of Microsoft's.

Windows Phone is here to stay. The next update will hopefully bring in a lot of essential features, such as ability to silent the phone from the volume button and not having to go to settings.

Navan said,
Windows Phone is here to stay. The next update will hopefully bring in a lot of essential features, such as ability to silent the phone from the volume button and not having to go to settings.
I am probably misunderstanding as I equate vibrate to silent these days, but one touch of the side volume button and then again on the icon setting of ring+vibrate switches it to vibrate only!? WP 7.5 but still.

Yes, the only two options are Vibrate and Ring/Vibrate. Very annoying going all the way to settings to silent your phone.

Navan said,
Yes, the only two options are Vibrate and Ring/Vibrate. Very annoying going all the way to settings to silent your phone.

Yes it is. And if you have it set to just ring, vibrate isn't even an option. It shouldn't matter what your settings are, both silent and vibrate should be an option there...

Navan said,
Windows Phone is here to stay. The next update will hopefully bring in a lot of essential features, such as ability to silent the phone from the volume button and not having to go to settings.

if you have ring and vibrate both on from the settings, then pressing the little button in the top right corner will let you switch between ring&vibrate,and vibrate,or using the volume keys.

if you turn ring on and vibrate off in the settings, then you can absolutely switch from ring to silent from anywhere using the volume keys or the little setting in the top right corner without having to go to settings.

Navan
I know that. Why not have all the 3 options right away? It couldn't be that difficult.

true,but im just replying to your comment because some people might think its not possible at all to silence the phone without going into settings,or by bringing down the volume.

T-Mobile is the only loss for Nokia, where they were beaten by a few percentage points.

When I read that I immediately thought about their compulsory OS branding lol, probably traumatised a few guys receiving their Lumias set on pink tiles!

Neobond said,

When I read that I immediately thought about their compulsory OS branding lol, probably traumatised a few guys receiving their Lumias set on pink tiles!

HAHA Agreed. Even playing around with a demo, some people might not realize they can change that...