Nokia CEO: Windows Phone can be the world's biggest OS

In September 2012, Research in Motion (now BlackBerry) CEO Thorsten Heins famously told reporters at the company's BlackBerry Jam developer event that BlackBerry 10 has a "clear shot at being the Number three platform in the market." That kind of low expectation from BlackBerry's leader is not good enough for Nokia CEO Stephen Elop.

In a video interview with Bloomberg this week during the Mobile World Congress trade show, reporter Caroline Hyde asked Elop if Windows Phone had a chance at being the second biggest operating system. Elop responded with the rather bold quote, "It can be the biggest operating system in the world."

However, Elop did add a little bit of a qualifier with that statement, saying, "We have a lot of work to do, jointly with Microsoft, to make that happen." When Hyde asked for a specific target date on when Windows Phone might become the biggest OS, Elop said they have their own internal targets but declined to give any more forward looking statements.

There is evidence that Windows Phone 8 gained market share on iOS and Android, and Microsoft itself said this week that downloads of Windows Phone apps have increased greatly over the past few months. There's no question, however, that Windows Phone has a long way to go before it approaches the share that Android and iOS currently enjoy.

Source: Bloomberg

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I've been with windows phone for a year and a half now and yeah, I like the OS, but the lack of quality apps is disappointing at best. Even the apps like the 'official' Facebook app lack features and updates. I think Microsoft needs to pull its finger out of its bottom and get the app situation sorted.

Look at Apple. Everyone said they were the kings of mobile... Android is released, takes 1-2 years to get into gear and now look at it - easily kicking Apple's butt in sales left, right and center.

So... it *IS* possible.

60 million Ashas in 6 months.. Hello... Sure it's not a smartphone, but still 60 million phones in 6 months.

Also 'I am very interested in BB customers...' lol...

I love all the troll comments on this article. If Microsoft and Nokia don't give up, which I highly doubt they will, Windows Phone definitely has a very high chance of becoming the world's biggest OS. It's growing at a rapid rate, and now with them working on the consolidation of Windows Phone and Windows with 'Blue', it's only going to get better.

hahaha, yeah in his reality distortion field. It's been over 2 years and it barely has any significance or any marketshare. This guy is delusional.. The year of the WP.. They've been saying this over and over since WP was introduced, I guess keep postponing it.. No wait, 2014 will be it..

yowanvista said,
....

Yeah, going from 0 two years ago to anywhere between 3.9-14% in regional markets is barely any significance.

It will be a slow and steady climb to dominance, just like everything Microsoft put the full weight of the company behind.

deadonthefloor said,

Yeah, going from 0 two years ago to anywhere between 3.9-14% in regional markets is barely any significance.

It will be a slow and steady climb to dominance, just like everything Microsoft put the full weight of the company behind.


Yeah because having ~1-3% of the total worldwide marketshare makes a difference. Most people don't know about or even buy WP devices.

deadonthefloor said,

Yeah, going from 0 two years ago to anywhere between 3.9-14% in regional markets is barely any significance.

It will be a slow and steady climb to dominance, just like everything Microsoft put the full weight of the company behind.


Of course it is possible for MS to go back to the market share they had with WM but....
nowadays the dynamics pushing the market are much faster than even five years ago... and keep accelerating. In order to be, the temporarily, king of the market companies need to keep innovating faster and faster.
I do not think that in a couple of years we will have a WP 10 or 11 but just the same Windows build will run on desktops, Tablets and phones. That will be MS gold opportunity, if they will be able to execute it correctly and quickly.

deadonthefloor said,
All it will take is a payout by Nokia or MS to the "Top App Developers" on the other platforms to bring those apps over.
I agree. The only thing that stops a lot of people from switching over is the lack of apps, so TIME TO GET THE APPS!

LaP said,
The CEO of a Microsoft subsidiary think that Windows Phone could be big. I'm shocked.

So I guess NSN is also an subsidiary of Microsoft? Also can't remember Nokia saying anything about it in their quarterly reports, can you please link me to the news? Would be much appreciated.

And I guess MS is now maintaining S40 as well?

Its good they have ambition other than being in the 3rd spot, aiming for third isnt really what investors or consumers want to hear.

That being said all the pieces for windows to be a viable contender are starting to come together, they have a long road ahead of them and it will be years in the making but I don't think the duopoly of iOS and Android will last forever or is insurmountable.

Mortis said,
Yes, in terms of OS size and bloat (see Surface) definitely yes.

Erm you do know the Surface devices runs a full blown installation of Windows 8 or RT and not Windows Phone yea?

He didn't say "will", he said "can". Learn the difference.

It is both possible and probable for WP to become huge. Nokia is doing their job; now it's MS's turn to add features and attract developers as fast as possible.

Well, yeah, WP does have the potential to be the biggest OS, but we're talking a scale of years here. Getting to #3 is one thing, but the jump in market share from #3 to #2 is pretty big, and the jump to #1 is even bigger.

Kudos to him for the brand faith, but BlackBerry aren't being un-ambitious, just perhaps more realistic within a more limited timescale.

There's always one as* on the forums. Namely, me.
I'll admit that WP isn't half bad. And hardware's real nice, too (especially 920).

CEO's sometime have to say **** even if they are not true!! with ios and Android there is no way its going to be the biggest OS

The WP8 platform is growing faster in Europe than North America, but the key for them is Asia, where their more entry level phones like the 520 will sell big time. iOS only has the 1 sku at any time. If this becomes the biggest platform in China, then they have a chance.

Ambition is a good thing but he needs to be realistic. Android and iOS are on top and it looks like it'll stay that way for awhile. WP8 has a good shot at being in the 3rd spot. I imagine their marketshare would increase with the release of Nokia's new low- to mid-end Lumia devices.

Also, more and more major apps are being made available for WP8 which is great.

Anaron said,
Ambition is a good thing but he needs to be realistic. Android and iOS are on top and it looks like it'll stay that way for awhile. WP8 has a good shot at being in the 3rd spot. I imagine their marketshare would increase with the release of Nokia's new low- to mid-end Lumia devices.

Also, more and more major apps are being made available for WP8 which is great.

The thing is, look how fast Symbian fell. It won't happen that fast with iOS or Android but you might never know, one day they might start loosing marketshare and that would be the slow but painful end.

Also I doubt Elop thinks that WP has any chance at that in a year or two, it'll take longer that for sure.

alwaysonacoffebreak said,
The thing is, look how fast Symbian fell. It won't happen that fast with iOS or Android

Definitely true.
alwaysonacoffebreak said,

but you might never know, one day they might start loosing marketshare
.

True.

alwaysonacoffebreak said,
and that would be the slow but painful end.

Huh...?

alwaysonacoffebreak said,

The thing is, look how fast Symbian fell. It won't happen that fast with iOS or Android but you might never know, one day they might start loosing marketshare and that would be the slow but painful end.

Also I doubt Elop thinks that WP has any chance at that in a year or two, it'll take longer that for sure.

loo how WM6 had a slow and painful death.
same with WP7 now, which will be almost dead in a year
WP would have been dead even before ios or Android fall apart.

ahoncbt said,

loo how WM6 had a slow and painful death.
same with WP7 now, which will be almost dead in a year
WP would have been dead even before ios or Android fall apart.

I have seen people like you say that ever since I bought my WP almost two years ago. Still alive and kicking.
WP's death this year is now the new year of linux desktop

5 years ago Palm and Blackberry were on the top. I doubt WP8 will be the top THIS year... but you can't say they won't gain market share over the next few years.

To become biggest OS, one needs to generate volume, and for volume users, in china and India or Brazil or such high teledensity places, cheapest android, sales at half the price of lowest available Windows Phone with almost same or even better hardware and not to mention, billions of free apps to chose from...

Windows Phone may become most loved and most wanted, but it can never chunk volume compare to android having different yet fully loaded OS version for lowest to highest end hardware.