Nokia leads Windows Phone market by large margin

Nokia is the overwhelming Windows Phone global market share leader, according to a new study. The study also shows the company also leads in U.S. market share, although by a much smaller margin. In addition to Nokia and HTC, Samsung also maintains a substantial share in both markets.

According to a study by Localytics, first noticed by AllThingsD, Nokia has a 59 percent share of the global Windows Phone market. Nokia is followed by HTC at 21 percent, Samsung at 13 percent and all other device manufacturers at 7 percent. Since January, Nokia has steadily increased its global Windows Phone market share while HTC has seen its market share significantly decrease over the same period of time.

In the U.S. Windows Phone market, HTC is the dominant smartphone manufacturer, with 36 percent of the Windows Phone market. Nokia is close behind at 32 percent, followed by Samsung at 26 percent and all other device manufacturers at 6 percent. Though it's second in the U.S. market, Nokia has also steadily increased its market share in this territory as well.

Despite Nokia's dominance in the Windows Phone market, it continued to lose money last quarter, although the company is hopeful Windows Phone 8 will reverse its money-losing trend. Additionally, Nokia CEO Stephen Elop recently reaffirmed the company's commitment to the Windows Phone platform.

Microsoft and Nokia are expected to announce the first Windows Phone 8 devices at a press conference on Sept. 5. The announcement of a press conference came following leaked pictures of a device purported to be Nokia's first Windows Phone 8 handset, rumored to be called the Nokia Phi.

Source: AllThingsD | Images via AllThingsD

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25 Comments

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When you're in a exclusive partnership with a company, ofcourse you'll give your best in order to be the first.

Just like Samsung, the only reason that they are the dominant player in the Android place is they have a exclusive deal with Google.

Same as Nokia, they are the best right now because they have an exclusive deal with Microsoft and once its over then the table turns.

For a company whose phones are only available on two wireless carriers in the U.S., I think that's a pretty big achievement for Nokia.

Nokia needs to release good phones to other carriers like T-mobile and Verizon. I would bought the Lumia 900 already, if it was on T-mobile. Hopefully they will bring more WP8 phones to T-mobile this year.

MDboyz said,
Nokia needs to release good phones to other carriers like T-mobile and Verizon. I would bought the Lumia 900 already, if it was on T-mobile. Hopefully they will bring more WP8 phones to T-mobile this year.

Its up to the carrier to request what device they want and Tmo requested the 710 and VZW passed. Not really anything Nokia could do about that.

isn't this like saying that people with bigger feet need bigger shoes?

nokia are about the only manufacturer that has even tried to develop a killer windows phone (and failed miserably).

Mr Winkle said,
isn't this like saying that people with bigger feet need bigger shoes?

nokia are about the only manufacturer that has even tried to develop a killer windows phone (and failed miserably).


You guys need to give Nokia a break, it's only been a year since they switched to Windows Phone.

Mr Winkle said,
isn't this like saying that people with bigger feet need bigger shoes?

nokia are about the only manufacturer that has even tried to develop a killer windows phone (and failed miserably).

Failed? I think lumia series is pretty good and sold better than their expectations, i have seen lots of lumias in my college.

That's right. Failed. Miserably.

The global market share of Windows Phone vs Android vs iphone leaves Windows Phone in a dark place.

Microsoft has an image problem. When people think of Microsoft or Windows they don't think cool, they think of boring business products or geeks that sit in their bedroom all day that smell of body odour. Even if Windows phone has the best interface or features it has no mass market appeal as demonstrated by the sales and worse both Android and Apple have mature and growing ecosystems.

Anybody who wants a phone to play the latest games or get the latest apps won't get a windows phone because those things are practically non existent on the platform.


simrat said,

Failed? I think lumia series is pretty good and sold better than their expectations, i have seen lots of lumias in my college.


gohatters said,
I think HTC is so high in the US because it's the only one that was available on Verizon
And Sprint... guh, I hate it. They even stopped updating it, so I had to force the cabs onto my phone. At least I've had Tango for about a month now.

But I really wish I could just have a completely open device that used whatever network had the best reception where I was. Is a peaceful and easy telecommunications future so much to ask? Yeah?? Damn..

still1 said,
looks like Nokia couldnt crack US... still loosing money...
I am sure it got hit now with all those wp8 crap.

They've gained market share each month in the United States and are close to overtaking HTC, so I wouldn't call that not being able to crack the market.

Anthony Tosie said,

They've gained market share each month in the United States and are close to overtaking HTC, so I wouldn't call that not being able to crack the market.

market share gained by wp is nothing compared to iphone and Android.
There was a article about Nokia only selling 400k or some phone for a Quater..
I dont understand how that is considered huge sale in US.
this chart is for only wp market share... HTC and samsung never sold a lot of wp in US either

still1 said,

market share gained by wp is nothing compared to iphone and Android.
There was a article about Nokia only selling 400k or some phone for a Quater..
I dont understand how that is considered huge sale in US.
this chart is for only wp market share... HTC and samsung never sold a lot of wp in US either

Nokia just got started in the United States, there were never big there. People have to familiarize themselves with the brand. Microsoft's decision not to upgrade current phones to Windows Phone 8 doesn't help either. The Nokia Lumia 900 is only available at AT& too.

Some things simply take time and won't change over night.

So it seems that Nokia hasn't really got a lot of sales in the USA or Samsung and HTC get most of their sales in the USA.

Gaffney said,
So it seems that Nokia hasn't really got a lot of sales in the USA or Samsung and HTC get most of their sales in the USA.

That may be because they didn't get in the market from the start like Samsung/HTC did.

Not surprising when the Nokia Lumia 900 isn't available with all carriers. Luckily there are more countries out there in the rest of the world.

HTC, SAMSUNG, and the others are too invested in Android to bother with Windows Phone the way Nokia is "All In" with it. I'm OK with that since a Pureview Nokia WP8 device is on my radar this year for my entire family and they seem to be making great devices. It would be a shame if HTC and Smasung drop out to focus on Android because they couldn't or weren't willing to compete with Nokia.

Drewidian said,
It would be a shame if HTC and Smasung drop out to focus on Android because they couldn't or weren't willing to compete with Nokia.

They won't drop out as it keeps their Patent Protection Licensing from MS to a minimum.

That's pretty easy when few manufacturers are interested in the Windows Phone platform. And considering that Nokia is still losing money it will be a while before we see whether their strategy has paid off.