Nokia Lumia 920 makes its advertising debut on AT&T

The launch of Windows Phone 8 is right around the corner and at the launch, Microsoft will finally reveal any remaining features as well as give us the official launch date of when we can get our hands on the phones. Up until now, the launch dates for phones have been a bit ambiguous but that should all change this week when Microsoft pulls back the curtain on its latest mobile platform.

In an new commercial for AT&T, the company is highlighting its 4G network but the Lumia 920 gets plenty of cameos in the advertisement. We have posted the video above for your viewing pleasure.

In the video you get to see small bits and pieces of the new Windows Phone UI as well as the video recording capabilities. We spotted the black, white, and cyan Lumia 920s in the video which we are salivating to get our hands on.

Thanks for the tip Woelfel

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The impressive part is that this video just went viral like a week ago, and when I last read on like Wednesday nobody even knew who the kid was. I first saw the commercial on Saturday during college football, so I would assume they did most the filming on through out the week, and did the final shot with the kid on Friday night at his game, and sent it out Saturday morning. That's pretty impressive.

meh I just got my lumia 900... got tired of waiting this f***g sloths and they need to learn marketing from the MS Surface ads

WinRT said,
meh I just got my lumia 900... got tired of waiting this f***g sloths and they need to learn marketing from the MS Surface ads

Well, in fairness, FALL was the planned (and communicated) release for at least a year...

That advert really doesn't make me want to get a lumia, the focus keeps changing whilst it's recording and looks terrible, not sure if that actually happens on the phone or if it's something they've not done right whilst making the commercial.

n_K said,
That advert really doesn't make me want to get a lumia, the focus keeps changing whilst it's recording and looks terrible, not sure if that actually happens on the phone or if it's something they've not done right whilst making the commercial.

I saw that. But it probably wasn't taken using a Nokia phone anyway. They never show it being filmed. The commercial only shows people watching and sharing the video on their Lumia 920 phones.

I mean, the first clip clearly shows that these people are watching a YouTube video.

The Windows Phone video/camera UI is never shown in this video.

n_K said,
That advert really doesn't make me want to get a lumia, the focus keeps changing whilst it's recording and looks terrible, not sure if that actually happens on the phone or if it's something they've not done right whilst making the commercial.

the football clip is an actual real viral video from about a week ago. They were not trying to say it shot the clip, they were just showing it watching the clip.

or at least I think that's the source, because I saw the actual football clip well before the commercial.

I wish they'd just announce when this damn phone would come out and release pricing information. I hope that leaked Best Buy price was correct. I just really want this phone already.

Jaybot said,
I wish they'd just announce when this damn phone would come out and release pricing information. I hope that leaked Best Buy price was correct. I just really want this phone already.
Well, the nordic store dustin.se lists it available the sixteenth of November and for a price tag of 860 USD (unlocked and Swedish tax). http://www.dustinhome.se/produ...=c&c=0#intcmp=Flik_home Site is in Swedish, but you can still see the price and availability.

Jaybot said,
I wish they'd just announce when this damn phone would come out and release pricing information. I hope that leaked Best Buy price was correct. I just really want this phone already.
TOMORROW

Jaybot said,
I wish they'd just announce when this damn phone would come out and release pricing information. I hope that leaked Best Buy price was correct. I just really want this phone already.

Well, you're in luck as Microsoft will be officially unveiling the OS (and hardware) this week. As mentioned in the article above...

By 4G are they meaning HSPA+ as well as LTE? If yes, misleading -.- HSPA+ should still count as 3G and LTE should be 3.5G with LTE Advanced being 4G but in the world of marketing you can count anything as 4G.

thealexweb said,
By 4G are they meaning HSPA+ as well as LTE? If yes, misleading -.- HSPA+ should still count as 3G and LTE should be 3.5G with LTE Advanced being 4G but in the world of marketing you can count anything as 4G.

I agree the marketing is deceptive, but it does establish some baselines that are far beyond 3G and also incorporate lower latency even if the bandwidth is not provided.

LTE is the pathway to 4G, and LTE Advanced is just a continuation of LTE getting it to full 4G speeds.

4G by definition is 1Gbps stationary with 100Mbps travelling Cell to Cell (high speed rail for example).

Which is far beyond what most people have at home for high speed internet even over Fiber or Coaxial connections, especially in the US and Europe. A 30-40Mbps connection is about average for non-cellular broadband.

LTE deployed in most places is hitting 30Mbps and on average 10-20Mbps, so even the best implementations of LTE are still not even within 3% of 4G speeds; but most home broadband is only 4-5% of true 4G as well.

The only full 4G rates have been in a few tests, and I think one carrier with a few towers in Asia.


Additionally with bandwidth billing and artificial speed reduction Caps on Cellular, the purpose of even so called 4G implemented in low end LTE is worthless to the majority of people that buy the devices.

Even at 20Mbps, most cellular plans hit overage or cap in just 1hr of usage with most cellular providers.

As long as data plans are expensive and capped, it makes LTE virtually worthless, with the exception of the lower latency and connection consistency/quality that it offers.

With 3G you can watch 480p Netflix or other video content, and even then data becomes expensive fast, as you can hit overages and caps in less than a couple days usage.

So the real concern is not the conflated technologies or confusion in marketing the speeds, it is the confusion of how much data you actually get to use at today available speeds.

In the USA the data plan rates are horrible right now. A few years ago I had unlimited data on ATT and Verizon plans, and would hit up to 5-20GB a month on them when traveling and watching online TV/Netflix/etc, with traditional 3G. Now I have to pay over $400 more a month for the same amount of data, and I still have one grandfathered in Verizon 'unlimited' plan phone that keeps the costs down a bit more than other users.

So LTE, LTE Advanced, 3G, 4G are all irrelevant if you only get that speed for 1 day or 1 hour per month, until you hit overages, a cap, or throttled speeds.