Nokia planning to acquire Medio to improve HERE maps

HERE, the maps business unit of Nokia, has announced plans to acquire Seattle's Medio Systems Inc., to improve its location services.

Although, Nokia recently moved out of the smartphone business and had a management shakeup, it is still a major player in mapping services with its HERE maps, which is also an integral part of Microsoft's Windows Phone devices. Now, to improve the underlying mapping technology, Nokia has announced that it will acquire Medio.

In a press release, Nokia has revealed that this acquisition will allow HERE to go beyond the current state of maps with "personalized and contextual maps and services," which HERE's CEO Michael Halbherr, calls as "cognitive mapping." Medio has gathered a vast amount of real-time data, which is analyzed by its cloud-based predictive analytics engine.

The combination of this technology with HERE's mapping platform will allow Nokia to develop new experiences for users such as predicting traffic patterns, recommending alternate routes or recommending places based on the person's interest.

Nokia has kept the terms of the transaction confidential and expects the deal to close by the end of July.

Source: Nokia | Image via Nokia

Report a problem with article
Previous Story

Microsoft: Google Docs provides a "suboptimal experience"

Next Story

Microsoft details its next update for the Xbox One

6 Comments

interesting though it doesn't make sense since MS already extensively using it in their product. I guess they will acquire it few years from now eventually.

trojan_market said,
interesting though it doesn't make sense since MS already extensively using it in their product.

So? Using some technology does not automatically imply buying the owning company…

trojan_market said,
I guess they will acquire it few years from now eventually.

Only if Nokia is going to sell it and as the HERE division is profitable I don't see that coming. (Actually MS already wanted to buy HERE and Nokia denied…)

Commenting is disabled on this article.