Nokia unveils "Switched to Nokia" ad campaign on YouTube

Nokia has uploaded two videos to YouTube that show "real people" making the switch from another brand to the Nokia Lumia. So far there are only two that first appeared yesterday, and it's unclear if these would be used on television or will remain an Internet campaign.

It's also unclear if these are actually real world users or actors, but it is marketed as such through the Nokia channel on YouTube.

Meet Chris, from Glasgow, Scotland.

In the first video we meet Chris who is from Glasgow and tells us about why he made the switch from Motorola to Lumia. He starts off trashing Android, saying the software is "clunky" and that Windows Phone just "looks better" and is quicker than any previous phone he's had. Well see for yourself in the above video.

Meet Drew, from Toronto, Canada.

In the second video, we meet Drew who is from Toronto and tells us about why he made the switch from a BlackBerry to Lumia. In this video he starts off about the poor call quality of his Blackberry, and made the switch to Nokia because it "just felt right" he also points out that his favorite feature is the camera for its high quality, and maps.

It's also interesting to point out that both Chris and Dave have partners who already own a Lumia, the latter of which isn't even allowed to touch it! That alone appears to have had an effect on their purchase decision. You might remember this little gem from April where the girlfriend also plays a major role in reminding her boyfriend why his current phone “is a worthless piece of..."

Thanks for the tip in our forums uus831.

Report a problem with article
Previous Story

Software utility makes it easier to access The Pirate Bay

Next Story

Google and Opera extend search provider deal

15 Comments

Commenting is disabled on this article.

This campaign is receiving alot of hate (look at the youtube comments). People are so narrow minded. Why can't people just accept that these people like the Lumia better? Mutual respect goes a long way.

I own a Samsung Galaxy S (Vibrant). I am switching to WP8 with a Nokia PureView device before the end of this year. Why?
- Samsung didn't fix the GPS ever.
- T Mobile, Samsung & Google never updated it beyond Froyo
- Battery cover is breaking.

Please, dont ask me to root and install some modded ROM. Too much hassle when I did it. And I was managing my phone instead of using it.

I must admit, coming from the original Lumia ads to this, not a good step. Loved the first Lumia Ads that came out but these are just..well..boring.

alwaysonacoffebreak said,
I must admit, coming from the original Lumia ads to this, not a good step. Loved the first Lumia Ads that came out but these are just..well..boring.

yeah, The Amazing Everyday (tm) was a good campaign.

The videos are dull senseless and feel staged as hell. I don't own a WP (although my girlfriend does) and even I know there are better features on WP than what they were selling.

Want to bore a user away? Try "selling" with this ad. Sure apple have the benefit of their brand attracting users but their blunt ads offering impossible expectations work, Because that's what advertising is. Putting the most bull**** into 30s of video without the user realising it's BS.

Samsung's ad's aren't much better. In NZ Apple and Samsung are the ONLY individual phone manufacturers to advertise on TV. I think creative and memorable ads are a big area that need to be covered by mobile owners to get their image out there.

I'd love to switch to a Nokia too... my previous phone was a Nokia Symbian device. But then Nokia switched to WP7. While I like the WP7 UI (what is it called now?), the level of customizability and tinkering one can do with it is extremely limited compared to (the old) Symbian. Thus I'm now on Android.

I'm watching how WP8 will turn out to be like. If it brings back some of customizability and tinkering like that in Symbian and WM6, I might switch to a Nokia.