One studio accounts for 1/3 of Twitter DMCA takedowns

Twitter recently released all of the DMCA takedown notices they have received in the past year. According to the Hollywood Reporter, the 4,410 claims reveal that a single studio, Magnolia Pictures, was responsible for a third of them.

Magnolia Pictures sent out a staggering 1,466 takedown notices to Twitter last year, mostly to remove links to pirated copies of their films, which include classics ranging from Yo-Yo Girl Cop to last year's Melancholia.

The Digital Millennium Copyright Act (DMCA) lays out a takedown process that all websites have to comply with, or else face legal retaliation.

Magnolia relies on Web Sheriff, a tiny UK operation that handles online copyright issues for more content providers than you can shake a stick at. The company's founder, the Web Sheriff himself, John Giacobbi said Twitter doesn't make the process easy for him.

“They naturally have takedown procedures, but they don't as yet offer removal tools. This is unfortunate as many other sites do now offer these facilities to major rights owners and leading agents and, for the time being, Twitter's current process is too basic and too clunky." In other words, Twitter doesn't give studios the ability to remove sites without Twitter checking to see if the content actually needs to be taken down.

Twitter has recently relaxed its stance on political censorship, letting foreign governments do more policing of what can be seen on the microblogging service in their country. Twitter does promise to forward any tweets that get removed by governments to Chilling Effects, a website that collects DMCA notices from lots of popular websites, but that's not doing much to please opponents.

The fact is that this really isn't anything new for Twitter, or any other site. By allowing government regulation, at least Twitter can exist in those territories - it's already being regulated, anyway. Under current laws, content creators have the ability to regulate pretty much anything that's published online, regardless of whether it's the real piracy that such legislation was enacted to protect against, or just a tape of a concert that's lovingly shared by fans. While some regulation probably is for the best, it still needs to take into account what the purpose of the 'infringing' media actually is; right now there's no distinction between real threats to business and harmless fandom.

Image courtesy of Al Jazeera

 

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"While some regulation probably is for the best, it still needs to take into account what the purpose of the 'infringing' media actually is; right now there's no distinction between real threats to business and harmless fandom."

Well, right now you have people like the so-called sheriff, plus whatever industry associations that sell content owners their services, & they frankly do a great job selling -- not that they've got that hard of a sale to begin with... it's not that different from a con, where the greedy mark hopes to get an awful lot for comparatively little. While it would be nice if these bounty hunters themselves were regulated, my guess FWIW is that change will come when content owners get smart enough not to fall for the con. Millions (if not billions) of businesses have already figured out that worrying about theft is MUCH less important than worrying about, generating sales -- preventing theft doesn't generate sales. In fact, the further you go trying to prevent theft, the more profitable theft becomes -- it's supply & demand. The harder it is for your customers to buy & use what you sell, the less you'll sell. The more they hate you, the less you'll sell. Anything you do that makes illegal copies more attractive, increases their demand, means more people potentially making more money off illegal copies.

Yo Yo Girl Cop (the typically stupid international title for Sukeban Deka) is a classic now? Great. I can't wait for the articles comparing Kenta Fukasaku with Akira Kurosawa.

Magnolia Pictures sent out a staggering 1,466 takedown notices to Twitter last year, mostly to remove links to pirated copies of their films, which include classics ranging from Yo-Yo Girl Cop to last year's Melancholia.

lol, what?

Enron said,

lol, what?


I've actually never heard of Yo-Yo Girl Cop, but Melancholia sounds interesting and I ought to watch that one sometime. I don't think it was shown at too many theatres.

Northgrove said,

I've actually never heard of Yo-Yo Girl Cop, but Melancholia sounds interesting and I ought to watch that one sometime. I don't think it was shown at too many theatres.

Yeah, I've never even heard of them.

PalletTown said,
The web sheriff website looks terrible!

haha, was about to say the same thing. Their contact page looks like something Microsoft Publisher or Frontpage created

And this is where the question of free speech come into it.... Cricket South Africa is currently going through a scandal that saw huge bonuses paid to the executives. I wonder how many of those take-down notices where legitimate, or just these guys trying to hide their corruption!

The best part:
>Twitter doesn't give studios the ability to remove sites without Twitter checking to see if the content actually needs to be taken down.

Strangely the law works the same way. These studios would love the ability to put people in jail without the judge checking to see if they actually need to be jailed.