Oppo is challenging Samsung with their extremely high-spec flagship phone.. and they just might win

Remember a few days back when we spoke about the high-end Chinese smartphones? Here's one of them. The smartphone in discussion today is the the Oppo Find 7, which is set to be launched on the 19th of this month.

Oppo isn't playing games with their new flagship phone. Having unlimited access to manufacturers and.. well.. being situated in the electronics manufacturing hub of the world means that you know what tech your competitors have access to, and likely know what tech is going into their phones months in advance of any public announcement. One manufacturer that decided to pull out the big guns is Oppo, and they were probably disappointed at the next gen Samsung offering. The first question they probably asked is "why is there so much hype around the Galaxy S5?" followed with "how could Samsung justify selling it at such a high price?"

Rather than merely attacking their competitors, they've decided to put their money where their mouth is and release a phone that seems to run laps around anything else that is available on the market.

Introducing the Oppo Find 7. If you thought your 1080p screen was fancy, then prepare to be disappointed. Again, playing no games, the Oppo Find 7 has a 5.5" 2K QHD 2560 x 1440 pixel display.

No Mediatek chipsets in this smartphone, instead the Find 7 is expected to be carrying the Snapdragon 801-- the same processor you'll find in the new Samsung Galaxy S5. No compromises on RAM in this phone either, as it is expected to have 3GB of it available for the developers to make use of.

"Surely the camera must suck" might be the sentence you have in mind right now, given that the cameras of many "China phones" are sub-par. However, again: Oppo isn't playing games. They've leaked what appears to be a 50 MP (yes, fifty megapixel) action shot. Ok.. let's not get ahead of ourselves here though.. it appears to be interpolated from 13MP, which is disappointing. The image itself doesn't look very sharp, however let's assume that the photo was actually taken at midnight and what we're seeing is the world's most amazing camera :) Just kidding, but based on all of the other specifications, it is unlikely that Oppo would cheap out on the camera. However, to be honest, don't be surprised if they do.


This is a reduced version of a photo taken with the Find 7. You can download the full image here (9.7 MB).

For the remaining specs, it appears to have 32 GB storage, support for 128GB SD cards, 4G LTE, super-sensitive display for use with wet hands, and a custom version of Android 4.3 they call "Color OS" (KitKat should be around the corner, and because of the Snapdragon chipset there will more than likely be Cyanogen support). It has a 2700 mAh battery, which although seems sufficient, is no where near the mammoth that Lenovo is using.

Based on typical pricing, and given the higher end specifications of the phone, it is expected to be priced around USD$500, and maybe cheaper for variations with less internal memory. There is also a second model with reduced specifications (2GB RAM, older Snapdragon chipset, 1080p screen) which should sell for significantly less.

Hopefully the Oppo Find 7 isn't biting off more than it can chew with the phone. However, they seem to be fairly confident that its better than the S5, as their promo pics reflect.

Check out their teaser video below:

Source: Oppo | Images via Oppo

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Eh... I just looked around, getting an Oppo phone would be VERY expensive for me.

Distribution is key. For mobile phones that usually means partnering with carriers. Could also mean partnering with big store chains but carriers is likely the best bet...

If I could only change all the words 'Samsung' by 'Apple' in this article, it would be great! Just check; "Oppo is challenging Apple with their extremely high-spec flagship phone, and they just might win"... If Samsung always (Always!) has better specs than Apple, my point seems correct! But I can see Neowin's Unproffesional bias more than anythig!

It's not very difficult to beat what Samsung offers. Anything that's not built with crappy materials and doesn't have TouchWiz automatically wins.

I still wouldn't buy a phone from a no-name company though.

Samsung has top-end materials and excellent build quality. You've seen all the drop tests of galaxy s series phones vs iphones right? Samsung wins every time. Metal phones are overweight, dent easily, and do not protect nearly as well as you'd think it would.

Furthermore, Samsung is one of the biggest manufacturers of electronics worldwide. They sell more TVs than any other company. I don't think writing them off is the least bit productive.

james.faction said,
Samsung has top-end materials and excellent build quality. You've seen all the drop tests of galaxy s series phones vs iphones right? Samsung wins every time. Metal phones are overweight, dent easily, and do not protect nearly as well as you'd think it would.

Furthermore, Samsung is one of the biggest manufacturers of electronics worldwide. They sell more TVs than any other company. I don't think writing them off is the least bit productive.

That's pretty hilarious. You find cheap plastic and faux leather good quality? Okay then... And just an FYI, the aluminum doesn't factor much into the weight of a phone. The screen glass and internal components comprise most of the weight. Regardless, it's a little sad if you think the newer iPhones are heavy because the chassis is aluminum...

And I'm not sure where you've been, but the GS3 and GS4 have done very poorly in drop tests. Certainly bested by the iPhones more often than not. Go ahead and continue living in your fantasy world though....

http://mashable.com/2012/09/21/iphone-5-drop-test/
http://mashable.com/2013/04/29/galaxy-s4-drop-test/

Astra.Xtreme said,

That's pretty hilarious. You find cheap plastic and faux leather good quality? Okay then... And just an FYI, the aluminum doesn't factor much into the weight of a phone. The screen glass and internal components comprise most of the weight. Regardless, it's a little sad if you think the newer iPhones are heavy because the chassis is aluminum...

And I'm not sure where you've been, but the GS3 and GS4 have done very poorly in drop tests. Certainly bested by the iPhones more often than not. Go ahead and continue living in your fantasy world though....

http://mashable.com/2012/09/21/iphone-5-drop-test/
http://mashable.com/2013/04/29/galaxy-s4-drop-test/

Yet when you have a non-biased person drop them, they break? http://www.youtube.com/watch?v=UDTIAifa2ak

As in my experience, it takes a signoificant impact at a corner or tight on the glass for them to break. THIS IS VIRTUALLY ANY PHONE. When that Galaxy device ctracked, it was right at a corner where it here fairly hard. It is glass.

The more you claim this BS, the more shameful you guys look. I drop an iPhone 4 from 36" up and it shatter on both sides even to it was the back side that hot the floor.

The one time I broke the face on a Galaxy S 2, I was riding my bike at roughtly 20mph and I was trying to reach in my back pocket to grab it and I dropped it and it broke because it fell right under my back wheel and I ran over itplus the ground impact.

The iPhone is not made better. Apple stoppedusing the glass back because of the siginifcant repair orders mostly for the back glass on iPhones.

You need to stop being so biased. Are Samsung phones built better? Plstic is better than metal. After all, all drop to an iPhone not in a case causes some damage. It doesn't matter how much it is. While the Galaxy device had to take a significant hot to break. You can see it in the slow mostion in YOUR own pots that the Galaxt took a much harder hit. In fact when you listen to the audio u can see the Galaxy impact was louder. Also if you watch the guys hand movements, he let the iPhone slip put his hand, while when h dropped the Galaxy device he actually pushed it. As you can see in the slow motion, his hand actually follows the Galaxy device down, which meanshe gave it a much harder shove.

After all, how does a plastic phone that is lighter than a metal phone have a louder impact sound?

I ask everyone who looks at those videos to look at the difference.

Now watch my video of an unbiased guy drop both the 5S and the 5C and see what happens. Each drop causes some damage. The higher the drop the more damage which is expected.

http://www.youtube.com/watch?v=UDTIAifa2ak

And please stop listening top bias iPhone fanbois who will always find something in favor to support their argument.

Check this one 2 - http://www.youtube.com/watch?v=DuwD7pdxxyo - iPhone cracked after 2 drops.

Again I guess it depends. But he did drop them both o their face. Did the iPhone do better? Sure. But again it will just depend. Is the iPhone made of better materials? Aluminum is not better than plastic in all applications.

But your bias to one side and to be shameless about it is sad

Hi_XPecTa_Chens said,
snip

Bias? Perhaps you should take a look in the mirror....
Of course there are test results that go both ways, so you can't possibly make a claim that one is 100% better than the other. I never made any claims that one was less susceptible to drop damage, so I'm not sure why you went on that tangent...

Plastic is a cheap material. It looks cheap, it feels cheap, and there's no immediate benefit of it over anything else. Samsung uses it because it lowers their overhead costs. Why do you think all car panels aren't made of plastic? After all, they're light and don't dent. I'll let you figure that one out on your own...

At the end of the day, if I drop my phone, it's my fault and not the phone manufacturers. It's not that hard to take care of your stuff... If you like Samsung, good for you. Enjoy your TouchWiz...

Astra.Xtreme said,

That's pretty hilarious. You find cheap plastic and faux leather good quality? Okay then... And just an FYI, the aluminum doesn't factor much into the weight of a phone. The screen glass and internal components comprise most of the weight. Regardless, it's a little sad if you think the newer iPhones are heavy because the chassis is aluminum...

And I'm not sure where you've been, but the GS3 and GS4 have done very poorly in drop tests. Certainly bested by the iPhones more often than not. Go ahead and continue living in your fantasy world though....

http://mashable.com/2012/09/21/iphone-5-drop-test/
http://mashable.com/2013/04/29/galaxy-s4-drop-test/

Again a bias person not considering facts.

The iPhone 5S weights in at almost 4 oz....while the GS4 is almost 6 ounces. 2 more ounces do to it being bigger. After all it has a 5" display vs 4".

The internals are heavier I am sure. If you dropped both phones from the Worlds Tallest Building to the ground they will lilely fall at roughly the same speed. But you have to consider that a heavier device handles impacts different than a lighter one.

1st - a lighter object when it hits will bounce quicker. Why does this matter? Because when the device makes the initial impact when it bounces the vibration will have time to spread across the body and disappear before it lands without bouncing again.

When a heavier object hits, hit is more solid, will have less bounce and thus the vibration from the impact doesn't get to spread out fast enough so it breaks at either the weakness area or the part that to the most impact.

Other things you don't consider is, the Galaxy devices in most cases are self-repairable, while iPhones typically are not. Galaxy devices are also cheaper to fix. Example, a mid frame for a Galaxy device is $15, while one for an iPhone is $40.
The back glass for the 4/4S are $15 while the door for the Galaxy device is only $5-7.

there are lots of other factors you need to consider that your bias simply wont allow.

Look at this...as of 2012 it is estimated that American's have spent over 5.9Billion with a B on iPhone repairs do to breakage.

http://blog.squaretrade.com/20...ion-on-damaged-iphones.html

I cant find such a number for Galaxy devices.

Astra.Xtreme said,

That's pretty hilarious. You find cheap plastic and faux leather good quality? Okay then... And just an FYI, the aluminum doesn't factor much into the weight of a phone. The screen glass and internal components comprise most of the weight. Regardless, it's a little sad if you think the newer iPhones are heavy because the chassis is aluminum...

And I'm not sure where you've been, but the GS3 and GS4 have done very poorly in drop tests. Certainly bested by the iPhones more often than not. Go ahead and continue living in your fantasy world though....

http://mashable.com/2012/09/21/iphone-5-drop-test/
http://mashable.com/2013/04/29/galaxy-s4-drop-test/

•Damaged iPhones have cost Americans $5.9 billion since 2007
•30% of iPhone owners have experienced accidental damage in the past 12 months
•17% of iPhone owners have damaged an iPhone more than once
•6% of iPhone users have taped up their phone
•11% of iPhone owners use phones with cracked screens
•Accidental damage is 10 times more common than either loss or theft for iPhone users
•Half of iPhone users under 35 have had an accident

Top 5 iPhone Accident Scenarios
•Fell out of my hand: 30%
•Immersed in liquid: 18%
•Fell out of my lap: 13%
•Knocked off a table: 11%
•Liquid spilled on it: 9%

Do the math man. 30% of Apple iPhones have been repaired by this company for damage. More than 1/2 of them damage them a second time.

5.9Billion in US Dollar just by this one company. So I wonder what the total would be if we add, Ashurion which is who Verizon uses, and whoever ATT uses and Sprint and T-Mobile. Then add the other 130 carriers that also sell iPhones.

Just think Bro, when you buy an iPhone from the carrier it use to not be covered by the carriers insurance. Now they will cover them. But get this, they charge more to cover an iPhone vs any other smartphone they sell. Why you think that is? Because it costs more to repair an iPhone. $40 for a bezel for an iPhone vs $15 for a Galaxy Note.

I mean dude. I took an iPad 3 in just to get the digitizer replaced. It costs $160...this isn't even including the LCD. Just the digitizer. Yet the repair cost on a Galaxy Note 10.1 for the digitizer was 1/2. I asked why so much for the iPad? Labor because the iPad is much harder to take apart requiring more time.

Even iFixit shows that Apple products score lower than any similar product in the same category for repair. That adds cost.

Oh and don't forget, It has been proven that when you consider this cost - When you buy an iPhone vs many Android smartphones, that out the box you would need to spend over $500 to make an iPhone be capable of what many Andorid devices do right out the box.

HOW IS THAT BETTER?

Dude please don't get me started. The iPhone is a NICE phone. It is hardly the best. And no matter how much Apple charges for them, it doesn't mean they are worth it. After all, a $76,000 Benz with the AMG Package in a quarter mile only beat a Dodge RAM SRT 10 by only a full second...yet it costs twice as much, has 20 more horses, and weights over 1000lbs less.

http://www.youtube.com/watch?v=UejdDWh1eYY

RAM = Galaxy

BENZ = iPhone.

Which is better? Your choice. For me I made my decision. I bought 2 iPhones

http://www.youtube.com/watch?v=UejdDWh1eYY

Hi_XPecTa_Chens said,
snip

Okay? As I said before, I have no idea why you keep going on and on about why you think one is more durable than the other. That really had nothing to do with what was being discussed...

Astra.Xtreme said,

Okay? As I said before, I have no idea why you keep going on and on about why you think one is more durable than the other. That really had nothing to do with what was being discussed...

I was simply counteracting your FUD!!!

The iPhone is less durable than any plastic phone. Whether you break the screen or not. That is fact.

I guess because you couldn't discredit my facts, you want to basically change the subject? lol

I made a point. The iPhone's durably much like the MacBook's are poor. Considering how many there are actually being made and used.

In manufacturing, plastic has always been used in places where durability is a matter of concerned. After all, even luxury automobiles cost $80,000 use plastic bumpers. Why? Because like any car, bumpers are the part of the car that is struck or damage the mostly, thus it is one of the less costing parts and easy to replace.

When you think about your phone, you will handle it 100's of times per day. Which means the more you use it the likelihood it will be dropped. With the iPhone you MUST have a case on it because any drop on any hard surface will cause "some" immediate damage. This is not true of phones mae of plastic. Your claim that an iPhone is more durable simply bcause the screen didn't crack on a drop was bull.

Even tho the screen didn't crack, it still had damage that is costly to repair. That is fact!
Please dismiss that fact or would you rather just change the subject? Like you just tried? :-)

I am just pickin at you. No pun intended.

1080p resolution on a 4-5 inch screen is overkill already. 1440p and up is just a stupid waste of budget and battery life.

spacer said,
1080p resolution on a 4-5 inch screen is overkill already. 1440p and up is just a stupid waste of budget and battery life.

They said the same for 720, then they said 1080 was pointless. I can easily tell the difference between the two so I'll reserve judgement until I see a 1400 screen in person.

McKay said,

They said the same for 720, then they said 1080 was pointless. I can easily tell the difference between the two so I'll reserve judgement until I see a 1400 screen in person.

Agreed. Im not sure about this switch yet, because even if i look at my Nexus 5 with a magnifying glass i cant spot pixels lol.

paulheu said,
This.. For them I guess oversampling from 41Mp to 5Mp is the same as interpolating from 13 to 50 .. so bad really..

They never actually claimed to have a 50 MP camera, they just leaked a 50 MP photo teaser. The camera is actually a whole 'nother story in itself, because the largest manufacturer for the higher-end cameras has all but stopped production and they might be shifting to Samsung as the prime supplier.

To be honest, I still think the Xperia Z2 provides a much more compelling overall package. Proper waterproofing, great camera with 4K and 120FPS video, stereo speakers, real noise-cancelling earbuds included, same 3GB RAM, same CPU, same SD slot, comes with 4.4, ...

ya, that video was pretty lame. I didnt see anything there that i cannot already do. Im not a fan of gestures either.

Shiranui said,
No thank you.

Meh Oppo make good phones. The Find 5 was the first 1080 smartphone, great solid phone etc.

Nice. No front button. Smooth clean look.

Can out do Samsung spec/price wise...but hard market share wise. That will take time. If at all.

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Well done champ

They make great DVD players too I liked the Find 5 and the Find 7 will be killer I am sure.

Three small players to watch out for would be Oppo, Xiaomi, and Meizu. The Oppo is a really good phone and I liked it. Sold it to a friend and I ordered the Xiaomi Mi3 64GB Silver/Grey. I like the Metal back and thinness at 8.1mm. The Oppo Find 5 was thin and it felt great. I have backordered the Xiaomi Mi3 since last year. It just shipped 2 days ago and should arrive soon. I can't wait. I don't care for LTE as I already have a Verizon iPhone 5S for that. Strange to go back to ask for a regular SIM card at AT&T.

Oppo is very developer friendly and provides you info on 4 aftermarket ROM's to install. Which is pretty cool.

I wish them much success. Competition is good and especially when competition is out doing the BIG guys.

This! I have had a Find 5 for the last year and it an EPIC specimen of a phone in hardware alone. They are always asking us (their customers) what they can do to improve the product and actively respond to criticism and ideas.

Then there's the software, not a bad piece of OEM to start with but they even list on their sites the top 3 custom ROM's and even go as far as recommending you give them a go. Warranty still valid if you do.

I will always stand behind Oppo as long as they keep up they way they have with the Find 5, N1 and Find 7. It's a shame I just bought a Nexus 5, I'll wait for the next gen Finder.

If only that's the way the commercial markets worked. It's not.

The commercial carrier model (and similar models) rely on marketing of big numbers with pretty devices. It's no reason Apple and now Samsung have dominated.

Oppo's only chance to get a worldwide hit, is to hit an unbelievable price point. That being said...they don't need a worldwide hit to make profit....just a few million units I'd imagine.