Pranksters "deface" upcoming Hamburg Apple Store with a Windows logo

When you pull the Mac vs. PC war away from the Internet and onto the streets, the dispute gets less heated. In fact, both sides inject a bit of humour in swiping at each other. Apple's idea was the old "I'm a Mac" commercials. Microsoft countered with "I'm a PC" and put one of its recording booths in front of an Apple Store.

While Microsoft continues to place new Microsoft Stores in strategic locations across from Apple Stores, some pranksters by the name of ".WAV Collective" in Hamburg, Germany got a bit creative with a new Apple Store opening in their city.

The new flagship store has yet to open, but judging from the photo posted above, there are no signs pointing to Apple on the boarded up exterior. So why not slap a Windows logo up there? And so two men dressed as construction workers did just that (courtesy of 9to5Mac):

The logo has since been taken down. Fortunately, the video and the pictures of the prank are here to stay and spread across the Internet.

Image Credit: ifoAppleStore

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69 Comments

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Very creative...had the little barrier, construction worker safety vests. The only thing missing were hard hats, but the way they pulled it off, notice how people were just ignoring them? Thumbs up!

What kills me is they did this during the day...so your saying...none of the businesses around or next door knew this was going on? And nobody that was working on the store...saw this going on?

It kinda reiterates the point I have always made; Turn up with a high-vis jacket (Tools, clipboard and possible hard hat along side an ID badge of sorts) and you will be able to do almost anything.

texasghost said,
Why is it always white people that do this kind of stuff?

Because the non whites STEAL stuff? Us whites GAVE them a free windows logo??

firey said,

Because the non whites STEAL stuff? Us whites GAVE them a free windows logo??

This. They can have their glory when the Apple store logo goes up and goes missing a day later.

Northgrove said,


.... so?

My intent was to point out the (perceived) homogeneity of the German population compared to a more mixed up population on this side of the sea. Either way, a misguided comment.

McDave said,
Thoses guys have big cojones.

I was just thinking the same thing, but the thing that makes me laugh even more is the blonde at the end taking a photo on her mobile... Awesome.

I've always wondered the limits to which you could accomplish such shenanigans (or worse) when dressed appropriately for the job.

dead.cell said,
I've always wondered the limits to which you could accomplish such shenanigans (or worse) when dressed appropriately for the job.

You'd be shocked where an appropriate outfit can get you. Younger, a friend of mine (who happens to be me) used to get in weddings with just a digital camera around the neck. "It must be the photographer"

DrunkenBeard said,

You'd be shocked where an appropriate outfit can get you. Younger, a friend of mine (who happens to be me) used to get in weddings with just a digital camera around the neck. "It must be the photographer"

Did he also wear some skinny jeans, hipster glasses, and gel his hair up to give himself a fake cowlick?

PsyOpWarlord said,
I'm a Mac guy now, but I have to give Kudos to this

Yep it is just cute and funny either way.

BTW, Sorry to hear you are a Mac guy, just thinking that your multi-core CPUs funnel lock under OS X, getting barely more than the performance of a single core computer, and your video subsystem can't do the composer without dual RAM/VRAM writes and OS X can't do 3D pre-emptive multitasking nor does it even directly schedule 3D GPU threads.

This stuff seems 'techie' but people are already starting to see how this works out to benefit users at even the most basic levels. For example the IE9 GPU accelleration features that trample Chrome 100 to 1 in HTML5/CSS/SVG handling couldn't even be implemented on OS X's architecture, even if Apple wanted to do it without amost a full rewrite of the OS X kernel layers.

thenetavenger said,

Yep it is just cute and funny either way.

BTW, Sorry to hear you are a Mac guy, just thinking that your multi-core CPUs funnel lock under OS X, getting barely more than the performance of a single core computer, and your video subsystem can't do the composer without dual RAM/VRAM writes and OS X can't do 3D pre-emptive multitasking nor does it even directly schedule 3D GPU threads.

This stuff seems 'techie' but people are already starting to see how this works out to benefit users at even the most basic levels. For example the IE9 GPU accelleration features that trample Chrome 100 to 1 in HTML5/CSS/SVG handling couldn't even be implemented on OS X's architecture, even if Apple wanted to do it without amost a full rewrite of the OS X kernel layers.


Dude, just stop trolling.

thenetavenger said,

Yep it is just cute and funny either way.

BTW, Sorry to hear you are a Mac guy, just thinking that your multi-core CPUs funnel lock under OS X, getting barely more than the performance of a single core computer, and your video subsystem can't do the composer without dual RAM/VRAM writes and OS X can't do 3D pre-emptive multitasking nor does it even directly schedule 3D GPU threads.

This stuff seems 'techie' but people are already starting to see how this works out to benefit users at even the most basic levels. For example the IE9 GPU accelleration features that trample Chrome 100 to 1 in HTML5/CSS/SVG handling couldn't even be implemented on OS X's architecture, even if Apple wanted to do it without amost a full rewrite of the OS X kernel layers.

oh
my
god

thenetavenger said,
Snip

I find it hilarious you actually took the time to write that. Not much going on in life huh?

.Neo said,

I find it hilarious you actually took the time to write that. Not much going on in life huh?

Typical response from someone with a mac.

->Logical Statement
->Oh you have no life

Tk1917 said,

Dude, just stop trolling.

Please stop calling people who bring up logical points trolls. I don't know if what he said was true, but your reply didn't tell me why he is a troll.

Northgrove said,

oh
my
god

Come on, be more creative.

.Neo said,

I find it hilarious you actually took the time to write that. Not much going on in life huh?

As Xerax said, your post doesn't show the OP to be wrong. In fact...it might convince people that you have nothing logical to say.

Xerax said,

Typical response from someone with a mac.

->Logical Statement
->Oh you have no life

....In reply to a typical Windows user. Mention that you use a Mac, and they go on and on about how their system is just oh so much better, even when the Mac user never said anything about its performance compared to the other platform. I know, this goes both ways and it gets silly.

About funnel locking. It can be bypassed if the app is written to take advantage of the multiple cores. If not, it's locked to a single core.

zikalify said,
Apple were going to react but they couldnt find any windows stores to do it too

No windows stores, but there are a few Microsoft stores

zikalify said,
Apple were going to react but they couldnt find any windows stores to do it too

Could be cause they are Microsoft Store and nearly every other technology store in the world is a Windows Store.

But you might have a point, with the 1.x billion Windows users, Microsoft needs to invest heavily in more stores to catch up to Apple.

Oh wait, more people are using just Windows 7 than all the Macs, iPhones, and iPads EVER sold combined going back to 1984. That has to make Steve Jobs feel so warm and 'magical'.


thenetavenger said,

Could be cause they are Microsoft Store and nearly every other technology store in the world is a Windows Store.

But you might have a point, with the 1.x billion Windows users, Microsoft needs to invest heavily in more stores to catch up to Apple.

Oh wait, more people are using just Windows 7 than all the Macs, iPhones, and iPads EVER sold combined going back to 1984. That has to make Steve Jobs feel so warm and 'magical'.



The Mac market share is steadily increasing though, specially among younger people, Macbook are the clear majority of student laptops in all the universities I've been to here in Sweden (and we don't even have any official apple stores), that's what my eyes tell me and my network scans confirm it.
A surprising amount of teachers use mac too, specially in the IT departments for some reason for some reason

thenetavenger said,

Could be cause they are Microsoft Store and nearly every other technology store in the world is a Windows Store.

But you might have a point, with the 1.x billion Windows users, Microsoft needs to invest heavily in more stores to catch up to Apple.

Oh wait, more people are using just Windows 7 than all the Macs, iPhones, and iPads EVER sold combined going back to 1984. That has to make Steve Jobs feel so warm and 'magical'.


Way to take a joke