PS Vita launch in the West: a huge success

Could the PlayStation Vita be Sony’s next, almost unexpected success story in the gaming industry? According to sales data announced by the Japanese company, the new handheld machine has been a huge success after last week's launch in North America, Europe, Latin America and PAL markets.

While it was steadily losing the domestic market after a mildly successful launch in December, the PS Vita is now debuting overseas with a bang: Sony announced that its new console sold more than 1.2 million units worldwide as of February 26. The handheld's software sales went beyond expectations, Sony added, reaching 2 million units overall including both the retail and PSN digital delivery markets.

To the so-called “experts” already mourning the death of “hardcore” gaming because of the cheap “mobile apps” boom, Sony politely replied that “the market has responded and there is clear demand for a mobile device capable of providing a revolutionary combination of rich gaming and social connectivity within a real-world context”.

Data from Media Create suggest that PS Vita lifetime sales reached almost 600,000 units in Japan as of February 19, so the Sony statements suggest another 600,000 consoles sold worldwide during the last week.

In a company press release, Sony Computer Entertainment president Andrew House said: “To sustain momentum, we’re working closely with third party developers and publishers to ensure the best games and franchises possible will be available on PS Vita, and our software line up for the remainder of 2012 will have something for everyone across the globe”.

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Is it just me or is the wifi adapter in this thing really crappy? I get download speeds of 30-150Kbps. It doesn't matter what type of connection or where I'm at, it's really crappy. The software loads really fast but things like the browser take forever to load pages, Facebook is a sloth, it just drives me crazy. I love everything else about it though.

Here are 4 reasons for the Vita to fail if they don't change something:

1. No advertising at all! 3DS had TV ads for a month. PSP had a great TV ad for a week or more when it got released. No display units available yet in stores!
2. Poor battery life. (3-4 hours gameplay). I want to dim my screen but even at lowest brightness, it's still very bright to play at night. They should change the lowest brightness level, to be more comfortable at playing in the darkness and more battery friendly.
3. Can't backup or keep save files. Once you delete a game from your flashcard, the save-files get deleted as well.
4. Very expensive games for a handheld console (50 euro for FIFA) and some low priced games (5.99 for Motorstorm, 6.99 for Blobs attack), 35-45 euros for most games.

I have one and it's pretty amazing. I've been using the "Near" feature in different areas of South Florida and I usually see 60+ around me (2 mile radius). Sounds like it's doing good .

So, if this continues, lemee get this straight:
1. Japan likes 3DS.
2. U.S. likes Vita.

Well, at least the handheld industry won't die, Thank G-D...

TCLN Ryster said,

Ok, I'll bite seeing as nobody else is... how?

Can I take a guess?

*takes in deep amount of air* MOOOOOOOMMMMYYYYYYYYYYY!!!!

ILikeTobacco said,
They launched it? Haven't seen any ads or commercials about it.

I have seen one Billboard advert and one commercial. ONE COMMERCIAL.

ILikeTobacco said,
They launched it? Haven't seen any ads or commercials about it.

I have seen one Billboard advert and one commercial. ONE COMMERCIAL.

Wombatt said,

I have seen one Billboard advert and one commercial. ONE COMMERCIAL.

Wombatt said,

I have seen one Billboard advert and one commercial. ONE COMMERCIAL.

So you've seen TWO billboard adverts and TWO COMMERCIALS then?

I've seen a few ads but yeah, it was definitely a soft launch. The marketing will pick up a lot in the coming weeks and months. Gravity Rush is going to sell a lot of units. Check out the footage on youtube (it's known as Gravity Daze in Japan where it's already out)... it's beautiful and original.

Weren't sales high during the first week in Japan, and then fell off a cliff a week later? Let's wait a month before declaring the Vita a "huge success".

I'm still very tempted to get a Vita since it's such a nice piece of hardware, but there aren't any games that pique my interest right now and none on the horizon. OTOH, it is backwards compatible with PSP, and since I never had a PSP there's lots of new content there for me.

I'll probably pick one up when that enhanced remake of Persona 4 comes out. By then, there should be other good Vita games. Or perhaps when someone "jailbreaks" the Vita so users can install unapproved apps...

Hats off, Sony. I had my initial doubts but after all the reviews I'm drooling for this hardware. Too bad I don't have any money to burn atm.

The King of GnG said,
On the other hand, another 600.000 units in a couple of days is really great, imho....

600K for a device launch week worldwide it is pretty **** TBH, just like the 600K since the release in Japan. It's less than the 3DS at the same price. I don't see the Vita succeeding because next week the sales will surely be less. The person calling this a 'huge' succes (which I wouldn't call that either) needs to get their head examined.

The King of GnG said,
On the other hand, another 600.000 units in a couple of days is really great, imho....

How did they get from a single week of sales figures, to "PS Vita is a huge success".

It's obvious that the Sony fans and those that have been waiting for the device will buy it on week 1. The test of the device's "success" will be subsequent weeks when the launch buzz goes away. I'd be willing to bet that the sales figures will now plummet week on week going forward.

nominak said,
1.2million total worldwide, in 2 months, isn't really THAT great, but it's a good start.

It wasn't 1.2 million world wide. It was 600k in a week worldwide and 600k in 2 months in Japan.

Sly_Ripper said,

It wasn't 1.2 million world wide. It was 600k in a week worldwide and 600k in 2 months in Japan.

It's 1.2 million world wide. Since December. When it went on sale in Japan.

nominak said,

It's 1.2 million world wide. Since December. When it went on sale in Japan.

Correct. But everyone already knows that it didn't do too well in Japan. This article is discussing the worldwide release that happened only a week ago. 600k in a week worldwide vs 600k in 2 months in Japan shows a big difference in sales figures between the two markets. So no 1.2million in 2 months isn't impressive, but 600k in a week is.

Well above expectations in this climate. I bought a PSVita too, and I love it. It's off to a good start but the real test is just beginning: what games do we have to look forward on this thing post-launch? There's Gravity Rush, yeah, but not a whole lot else is announced. I'd love to see some RPGS!

Could this be due to the fact that it was released very recently? The main thing people have to look out for is how long Sony can keep getting these kinds of sale figures.