PS Vita second week hardware sales plummet in Japan

Sony's PS Vita portable console launched in Japan on December 17 and one third party report claimed later that 321,000 units of the console were sold in Japan in its first two days. Now a new report claims that sales of the PS Vita have basically dropped off a cliff during the second week of the console's sales in Japan.

AllThingsD.com reports that according to the Japanese research firm Media Create sales of the PS Vita went down to just 72,479 units in the second week of sales in that country. The sales of the PS Vita were just below those of the Playstation 3 console and well below the number one best selling console in Japan, Nintendo's 3DS portable console with 482,200 units sold.

The article speculates that the drastically lower second week sales for the PS Vita might have to do with inventory issues. However, there are no reports that indicate that their is a shortage of PS Vita units on sale. The far more likely explanation is that the PS Vita is priced much higher than current portable game consoles and as such is keeping consumers from purchasing it, even during the normally busy Christmas sales week.

Meanwhile the PS Vita is still set to debut in the US and Europe on February 22. Sony will likely demo US-themed PS Vita launch games at CES in early January.

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18 Comments

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This is definitely one sexy device and I'll be buying it if only to support gaming handhelds (in opposition to phones for gaming.) Hopefully it has a decent online store.

I believe it's because of its weak lineup games. The same plague that hit Nintendo hard.

Nintendo has already revealed a strong hand for this Christmas: Mario Kart, Super Mario World, Star Fox, etc. Which I believed caused a little rebirth.

If Sony does not push a strong lineup (not the crap one they have announced), I'm seeing the PSV a failure in terms of economical gain.

Jose_49 said,
I believe it's because of its weak lineup games. The same plague that hit Nintendo hard.

Let's wait and see how the American launch turns out then, as they've got a much better launch lineup announced than the Japanese did.

It's a bulky, overpriced gaming device that doesn't offer much more than smartphones and nobody wants it ... shocking.

bjoswald said,
It's a bulky, overpriced gaming device that doesn't offer much more than smartphones and nobody wants it ... shocking.
Crap I accidentally Like'd this while trying to reply.. :\

For gaming, dedicated handhelds will ALWAYS offer much more than buttonless Jack-of-all-trades-Master-of-none phones.

Vita is expensive? To the average consumer I guess it is, because to them a Nintendo DS is basically the "same" as a Vita. To a technology-minded person, you're getting a great deal with the Vita! The hardware in it should make it cost way more!

andrewbares said,
Vita is expensive? To the average consumer I guess it is, because to them a Nintendo DS is basically the "same" as a Vita. To a technology-minded person, you're getting a great deal with the Vita! The hardware in it should make it cost way more!

I believe most peoples who would buy a PS Vita are the 'average consumer'.

andrewbares said,
Vita is expensive? To the average consumer I guess it is, because to them a Nintendo DS is basically the "same" as a Vita. To a technology-minded person, you're getting a great deal with the Vita! The hardware in it should make it cost way more!

The hardware in it is hardly revolutionary. VERY overpriced.

andrewbares said,
Vita is expensive? To the average consumer I guess it is, because to them a Nintendo DS is basically the "same" as a Vita. To a technology-minded person, you're getting a great deal with the Vita! The hardware in it should make it cost way more!

The console itself isn't too bad, it's the accessories that add to the price.

andrewbares said,
Vita is expensive? To the average consumer I guess it is, because to them a Nintendo DS is basically the "same" as a Vita. To a technology-minded person, you're getting a great deal with the Vita! The hardware in it should make it cost way more!
"Technology-minded" people and gamers would get the 3DS, because although it could have used a bigger screen (I'm still hoping for an XL after the 3D-screen tech matures) it's hardly inferior to the Vita, if not better, in terms of playing and experiencing games.


and please, only the UNtechnologically-minded people use the term "technology-minded" for anything

n_K said,

The hardware in it is hardly revolutionary. VERY overpriced.

Then the 3DS must have been astronomically overpriced at launch...

dead.cell said,
Then the 3DS must have been astronomically overpriced at launch...

Well, considering it didn't start selling over here until they knocked £100 off the price (it's now £150 over here), yeah, it was at least overpriced in the UK.

But yeah, the Vita is still overpriced too. It's gonna be £230 over here, and for an £250, you can get a 320GB PS3 Slim with Uncharted 3, FIFA 12, Battlefield 3, and a Blu-Ray movie. Or you can get just the PS3 with a smaller HDD for less than £200. And the Vita is £230 before you even buy any accessories, with the memory card being a compulsory requirement for some games, and they're the biggest ripoff of the lot.

Sony sadly didn't learn from the PSP launch; the console itself is priced well, but the memory cards are still proprietary and extremely overpriced. I really think someone needs to take Sony to one side and tell them to stop making their own memory cards. It's not embarrassing to use something like a MicroSD card in your system!

Wombatt said,
Oh... well, all the fanboys and early adopters would have brought it in week one.

What did people expect?
-Overpriced handheld device with launch bugs.
-WAY OVERPRICED proprietary Sony memory cards (everyone knows by now that almost all Sony propietary formats have failed in the past) that are required for most games.
-Lineup with only one real game that people would want to play at launch and no killer app.
-Online passes on a handheld.
-And let's not forget the PSN (Notwork) dependancy of this device. With another threat by Anonymous having been made just yesterday that they are going to have another go at Sony.

Not even the Sony fanboy Japanese fall for that trap. Maybe they finally woke up and saw the light.