Report: Samsung to shut down its desktop PC business


Samsung will reportedly stop selling desktop computers but continue selling notebooks.

Samsung is getting ready to shut down its already small desktop PC business but will continue to offer its popular notebook, tablet and all-in-one PCs for sale under its ATIV brand. The decision could be a tiny sign that the traditional tower case desktop could be losing popularity.

The Korea Times reports that a Samsung spokesperson said, "Demand for conventional desktop PCs is going down. We will allocate our resources to popular connected and portable devices.” Another unnamed official added, "Tablets, all-in-one and hybrid PCs are Samsung’s current focus. Samsung is speeding up its restructuring of its PC business via product realignment toward profitable variants."

Even with this move, Samsung appears to be eager to support new products in its ATIV brand of Windows PCs. Last week, the company announced three new Windows 8-based portable products, including the ATIV Book 9 Ultrabook with its 3800x1800 display and the ATIV Q, a notebook-tablet hybrid with a 3200x1800 display which can run both Windows 8 and Android operating systems.

The Korea Times article does not give a specific date as to when Samsung's desktop PCs will no longer be available for sale.

Source: Korea Times

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32 Comments

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Isn't the ATIV AIO, a desktop PC? Because it doesn't look very portable. Samsung has never been a huge player in desktop PC's. How many have you ever seen? I've to this day NEVER seen a Samsung desktop PC in the US market.

So they just launched an AIO at their event in London last week and now they're shutting down the desktop pc business? What?!

Sszecret said,
So they just launched an AIO at their event in London last week and now they're shutting down the desktop pc business? What?!

How about actually reading the comments on this page before making such ridiculous posts - it is clear that AIO is outside the scope of what is considered a desktop in the traditional sense of a monitor plus separate box.

Sszecret said,
Mea culpa.
Although, shouldn't AIOs be considered desktops? I mean, they sit on top of a desk.

Because they're using laptop components and they're not the traditional desktop setup - should the speculated 21.5 'tablet' be considered a desktop or a tablet given that for all practical purposes it sits on the desktop?

Windows 8 is killing pc's left and right, first dell then Lenovo but I'm sure the ms faboys have their excuses in order...

Windows 8 isn't killing PCs. Tablets, laptops, heck, even smartphones are PCs. The fact that fewer and fewer people buy desktop towers is another matter.
You act as if the tower PC is going to become useless overnight because of Win8.
For example, Bing's servers have been powered by Windows Server 8 (2012) ever since the RP and they're pretty fine and dandy. (source : http://www.zdnet.com/blog/micr...ng-searches-worldwide/12887 )

PCs are dying will eventually be replaced by tablets..

Samsung see this coming and they are shutting down its PC business...

lomas said,
PCs are dying will eventually be replaced by tablets..

Samsung see this coming and they are shutting down its PC business...

Wrong on many levels.

I've been using their monitors for years, now I hook up my PCs to Samsung HDTVs, as long as they continue doing what they do really good.

Also, I think more and more companies will take this way, not many people buy desktops anymore.

I guess we can see the problem/reason they are shutting it down. Lack of sales because nobody even knew they existed. Well played.

Majesticmerc said,
I didn't even know Samsung made desktops

As long as they don't stop making monitors. I like Samsung monitors.

The closest thing I've seen to a Samsung desktop was an AIO, but those use notebook parts for everything.. Never seen a Samsung desktop in the traditional sense.

Majesticmerc said,
I didn't even know Samsung made desktops

I was just going to say the same thing. I've never seen or heard of them.
Seen some netbooks, and ultrabooks, and tablets, but that's about it.

Meanwhile headlines at other sites.

Samsung to shut down Desktop PC Business - Further indication of the post pc era and the decline of windows
-The Verge

Post PC era continues, windows 8 to blame for Samsung shutdown of Desktop PC Business - The Walstreet Journal

Lmao... I could see this happening...

You guys haven't seen any Samsung desktops because virtually all of Samsung's desktop PCs are sold in S.Korea. Also, they have a major market share in corporate workstations but that's also only in Korea. Samsung desktop PCs were nothing more than Chinese desktops with a Samsung logo.

coderchi said,
Meanwhile headlines at other sites.

Samsung to shut down Desktop PC Business - Further indication of the post pc era and the decline of windows
-The Verge

Post PC era continues, windows 8 to blame for Samsung shutdown of Desktop PC Business - The Walstreet Journal

Lmao... I could see this happening...

And yet there are vendors that aren't dying - the market is shrinking but eventually it'll reach a floor (base amount) with only the 'deserving' remaining in the market because they offer something compelling to consumers. Tablets aren't some sort of magical device and I wish people would stop treating them as such.