RIM acquires NewBay for $100 million

Research in Motion, in an apparent attempt to get more into the cloud-based business, has purchased NewBay for a reported $100 million. AllThingsD.com reports that RIM, makers of the Blackberry smartphone and Playbook tablet, would not comment on why they purchased NewBay, which was formed in 2002. The company has developed a mobile software service that allows users to share photos, videos and more in a cloud-based service. According to the Irish Times web site, RIM intends to keep all of NewBay's employees which number around 200 team members.

RIM might be wanting to offer its Blackberry customers a way to store such content and data on a cloud service in the future. The article points out that NewBay's own LifeCache software is already being used by a variety of wireless phone carriers around the world. If that is indeed RIM's plan it will have to compete with other products such as Amazon's own cloud services, which will be used on its upcoming Kindle Fire tablet, and Apple, which will officially launch its iCloud service for iOS users later this week.

But is RIM too late to the cloud server party? RBC analyst Mike Abramsky has some concerns. He is quoted as saying, "RIM is coming later to market than competitive offerings (may take another 6-12 months to be fully integrated) vs. Apple’s iCloud, Amazon’s Cloud Drive and related services, and Google cloud apps. It’s not known yet whether RIM’s offering will match or lag the content and user experience of competitors."

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19 Comments

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I almost went backwards from my Android device to a Blackberry due to so many family members clinging on to such antiquated devices/systems. When the 9900 and 9810 were announced I saw a glimmer of hope. They finally upped the stakes and brought their hardware up to today's standards (debatable I'm sure). Just when I was ready to give in and get one, the Nexus Prime is announced (or at least almost announced). Sorry RIM! Should have released a QNX based phone THIS year. The Nexus Prime is just too damn sexy to not have. And Android 4.0 is looking pretty damn sweet.

Maybe RIM has a little life left in it after all. I loved my BB, then Android came out, and damn I loved that .... and now I use an iPhone 4 and I love it. I guess needs change

I think they are only just, not revealing anything in about their future plans. We know nothing about their future strategy, as they are being very secretive about it.

Lack of any apparent development, makes them seem slow.

"If that is indeed RIM's plan it will have to compete with other products such as Amazon's own cloud services, which will be used on its upcoming Kindle Fire tablet, and Apple, which will officially launch its iCloud service for iOS users later this week."

I love the Way wp7 with its SkyDrive cloud sync for content (as in constant sync of pictures taken) and live for calendar/contacts/mail along with Zune pass for music gets ignored here, the only one to hit the ground running with full cloud capabilities and by far the best solution right now. Good work

duddit2 said,
"If that is indeed RIM's plan it will have to compete with other products such as Amazon's own cloud services, which will be used on its upcoming Kindle Fire tablet, and Apple, which will officially launch its iCloud service for iOS users later this week."

I love the Way wp7 with its SkyDrive cloud sync for content (as in constant sync of pictures taken) and live for calendar/contacts/mail along with Zune pass for music gets ignored here, the only one to hit the ground running with full cloud capabilities and by far the best solution right now. Good work

Yeah agreed, yet again biased and poor journalism ignores wp7. Getting very boring having to point things like this out really. Way to go neowin.

duddit2 said,
"If that is indeed RIM's plan it will have to compete with other products such as Amazon's own cloud services, which will be used on its upcoming Kindle Fire tablet, and Apple, which will officially launch its iCloud service for iOS users later this week."

I love the Way wp7 with its SkyDrive cloud sync for content (as in constant sync of pictures taken) and live for calendar/contacts/mail along with Zune pass for music gets ignored here, the only one to hit the ground running with full cloud capabilities and by far the best solution right now. Good work

Whilst I agree what you just said is true and also agree it should have had a mention in the news article, everything you just described is also iCloud. Including constant pic sync (and pushed to all other devices/computers automatically)

WP7 said,

Yeah agreed, yet again biased and poor journalism ignores wp7. Getting very boring having to point things like this out really. Way to go neowin.

It was hardly an exhaustive list, the author probably just listed a couple of the big names. It also makes sense that he'd choose Apple and Amazon as the examples, seeing how WP has yet to properly take off.

Hollow.Droid said,

It was hardly an exhaustive list, the author probably just listed a couple of the big names. It also makes sense that he'd choose Apple and Amazon as the examples, seeing how WP has yet to properly take off.

Ah yes, and Amazon's Fire has had time to take off has it?

Not to mention WP accounts for 30 % of HTC's device sales, so it's not doing that poorly.

As for the OP, I agree, WP should have been mentioned, particularly as it's the only one that has these features now... Seems like an odd thing for Neowin to miss.

M_Lyons10 said,

Ah yes, and Amazon's Fire has had time to take off has it?

Not to mention WP accounts for 30 % of HTC's device sales, so it's not doing that poorly.

As for the OP, I agree, WP should have been mentioned, particularly as it's the only one that has these features now... Seems like an odd thing for Neowin to miss.

Spot on, it has these features now and has had them since release over 7 months ago, the only one to have them in version 1 software and uses a platform that is very mature (azure). Hell even icloud will be using azure along with amazon for storage until they can finish their own cloud system.

Wp7 should be the bar that others have to hit for cloud, but I suspect that once icloud is up it will be seen as the first of its kind, its just dumbness!

Rudy said,
So sad to see a Canadian giant slowly dying
They are just showing bad perfomance currently. That does not equal to dying!
There's just a lot of uncertainty around there future. Can they live up to the hype around QNX.
Can they deliver something good enough?

They certainly can, but will they? That is the question.

FMH said,
They are just showing bad perfomance currently. That does not equal to dying!
There's just a lot of uncertainty around there future. Can they live up to the hype around QNX.
Can they deliver something good enough?

They certainly can, but will they? That is the question.

called Quality control. almost destroyed Motorola and the Razr brand.. RIM has bad quality control. They need to fix that. Thought about getting one for a long time, when I finally had the money I went for Samsung...instead.

I'm pretty sure you could have said the same thing about Apple, right before Steve Jobs came back as CEO and turned the company around. They're not dead until they're dead.

greenwizard88 said,
I'm pretty sure you could have said the same thing about Apple, right before Steve Jobs came back as CEO and turned the company around. They're not dead until they're dead.

EXACTLY! .. 1 big difference though.. apple was always crappy before and RIM got huge for a while

Lachlan said,

EXACTLY! .. 1 big difference though.. apple was always crappy before and RIM got huge for a while

Hahahahahahaha read up on your history son