Rumor: Amazon to launch retail store in Seattle?

Is Amazon, who pioneered the idea of a web-based store front, going to finally go old school? According to a post on the Good E-Reader web site, Amazon is planning to launch a brick-and-mortar store front in Seattle "within the next few months."

The story, which cites unnamed sources, says the store would be a relatively small one, devoted to selling Amazon's line of Kindle eReaders and tablets along with a number of accessories for those devices. It would also sell selections from Amazon Publishing, the book publisher that the company launched a few months ago.

The story adds that this is an experiment for Amazon to see if a chain of retail stores would be profitable for the company. It also says that Amazon "...has already contracted the design through a shell company, which is not unusual for Amazon."

If this story is correct, Amazon would be following in the footsteps of Apple and its highly successful line of retail stores. More recently, Microsoft started opening its own brick-and-mortar stores in a number of locations, with more planned.

It certainly would be ironic if Amazon did indeed launch a retail store front as it has made the case that retail stores, at least for some products, are on the way out.

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11 Comments

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Senlis said,

Do you have a reason why or are you just trolling?

Do you have a reason why you assume people are trolling based on posts you do not like?

CMG_90 said,

Do you have a reason why you assume people are trolling based on posts you do not like?


what does amazon opening kindle store have anything to do with amazon buying B&N? I like Amazon and i would love to see that happen but i have no clue why that useless post have to be posted. or you call that troll.

still1 said,

what does amazon opening kindle store have anything to do with amazon buying B&N? I like Amazon and i would love to see that happen but i have no clue why that useless post have to be posted. or you call that troll.

I'd like to see it happen too!

Kinda wondering why you are taking that as trolling, but it was not meant as such. Amazon started basically as a book store and with all the retail locations that Barnes and Noble has it could provide amazon a very good way to get into physical retail locations and take out B&N as a competitor.

Senlis said,

Do you have a reason why or are you just trolling?

Xenon said,
Kinda wondering why you are taking that as trolling, but it was not meant as such. Amazon started basically as a book store and with all the retail locations that Barnes and Noble has it could provide amazon a very good way to get into physical retail locations and take out B&N as a competitor.

It was a misunderstanding. When you said "They", I thought you meant that consumers should buy Barnes and Noble (in other words, the Nook). Beware of pronouns!

Other than that mis-understanding, I was still looking for an elaboration on your original post, which you gave in the above quote. This news article indicates that Amazon is testing the waters with very limited stores. They haven't given any indication that they want to be as large as Barnes and Noble and I haven't heard any reason why that would be beneficial. Even with the stores that Amazon is creating now, all the content is digital. There are many different considerations when it comes to storing books on shelves and I don't think Amazon would benefit from doing so. A majority of Amazon's book sales come from books below the top 130,000 which Barnes and Noble doesn't have room for on their shelves.