Samsung calls iPhone users 'wall huggers' in new commercial

Today, Samsung has unveiled a new ad that focuses on Galaxy S5 and its ability to many ways to maximize battery life. Naturally, Samsung has decided to kick a little dirt at its rival, Apple, in the process. The ad, titled, Wall Huggers, takes places in an airport and focuses on the idea of mobile users that are always clustered around power outlets. We are sure you’ve experienced this scenario, adults, sitting on the ground, trying to charge their devices or maintain connectivity.

Although comical, battery life is one of the crucial features of any device. Luckily, the S5 has an Ultra Power Saving Mode that is reported to be able to eke out a full day of battery life out of just 10% of battery. It does this by reducing the handset to its most basic functions. It will kill the data connection while the screen is off, deactivate NFC and Bluetooth, and also implements a greyscale theme for the screen, that will further allow it to reduce its battery draw. 

Although the ad claims to give the user up to a full day of battery life from just the remaining 10%, in our own tests, we were only able to manage about 11 hours. Although this isn’t too bad, it's nowhere near what the commercial touts. The second is a bit more obvious, but it’s the Galaxy S5’s ability to swap batteries on the go. While battery saving modes are nice, it will never replace the ability to swap in a fresh battery. This is an instantaneous way to gain a full charge in a matter of seconds.

Source : Samsung  | Image via Samsung

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All I got from this Ad is that Bobby is jealous of Billy and looks for dirt to smear. These are hypothetical 7 year olds. Billy doesn't rub things into peoples' faces, he just enjoys life (see those FaceTime ads made by Apple showcasing happiness between peers.)

Having taken an Advertising class, this is just a childish waste of airspace and bandwidth. Apple is successful because of emotional appeal more-so than form and function. My $00000.02, take it or leave it. It's just an observation of mines. I'd prefer an HTC One M8 or One Plus One in the Android realm but I still have an iPhone 5 patiently waiting to get a 5.5".

i dont get it

if my battery's power runs out and the phone switches off, i dont care, i wait till i get home and charge it in, im not standing around it

if such people really exist, they are some technology maniacs

wahhahahah .. "WallHuggers" .... lol! Love the phrase! Trash talking at its beSt :D

I can totally see iphone users hugging walls going ... it's soo Pretty ... it's soo White .. whats on my calender Siri? .. there is an extra-dimension to this wall you ppl dont know about! :D

Wall huggers? Man Samsung are getting desperate if they have to sink that low, just highlight the features and benefits of your own products

The Foxcon plant in China, you know the one where the iPhones are made, have suicide nets because of so many people killing themselves. Also, Samsung makes some of their phones in Korea where labor laws are much more strict than China. But yeah, evil Samsung.

The for the ability to remove your battery is one reason I will keep buying galaxy phones. The one part of a phone which will die before the rest is the battery.

So how long have you been using your current phone for? And will you keep using it if hypothetically, the battery doesn't die for the next five years?

sanctified said,
What if I told you that your life does not depend on converting someone to your mobile platform?

The processes at work driving those to convince people to be like them, act like them and like what they like are strong. I'm sure it has evolved through some necessity. So, to some, they probably feel a deep seated need to push it, as if they're life depended on it, because for their ancestors it probably did.

...No one asks themselves why they care, the ones that do soon realise they don't and that's usually about the time depression swoops in.

What's worse, people pushing their <insert fanbase> or you realising that's a silly thing to do and calling them out on it? (I'm making no inference, I'm actually asking.)

You can disable features to help extend the battery life on most smartphones. I'd rather see a smartphone that has good battery life under moderate to heavy usage and without tweaks or special battery saving modes.

Most people who complain about poor iPhone battery are the people who's phone is never out of their hand, scanning Facebook every 30 seconds, taking 1000 photos per day of food, etc.. what do they expect? I have no issues with my battery on my iPhone but that's because it's not the centre of my life.

Nokia Lumia 1520 outlast everything from Apple and Samsung in the smartphone camp. Even the Droid Maxx can't hold a candle. Ask GSMArena if you don't believe me.

Samsung seems like it is pretty desperate. It really didn't have good start with SG5 It lost last May to the Iphone 5c. ouch.

I have an iPhone 5. My parents both have Samsung Galaxy S5's. My phone easily outlasts both of theirs in terms of battery life, and I don't even think my phone is that great in the battery department.

I love my Galaxy Note 3 and the battery last a lot (2-3 days with moderated use and a whole day with full usage). However, i am still a wall hugger, why, because sometimes i forget to charge it.

so what does that means? that Samsung uses his "wireless-wire" to charge their phones? hehehehe at the end they need a wire to connect the wireless thing, so it is the same thing.

The day somebody releases a wireless charge via wifi or bluetooth or something REALLY wireless, that day will change tech lifes.

I always figured it was dependent on the user. For instance, I have a Galaxy Note II and use it all day long at work ie phone calls, wi-fi, e-mails, apps, etc. I start my day at 5:30 AM and It still has 35- 40% charge when I get home in the evening at 6PM. My 19 year old daughter (same phone) who seemingly never is without her phone in her hand, (I suspect she is texting while wiping her arse) needs a charge by noon.

I'm not sure using the fact that you can swap out your battery should be applauded. All mobile phone makers should be aiming to make the battery inside the device last long enough for our uses - ideally a few days without charge.

Also maybe the reason iPhone users are always looking for a charger is because they are always using their phones as it's a better experience? 53% of mobile web usage comes from iPhone's but we all know their marketshare isn't that high!

http://www.phonearena.com/news...an-Android-users-do_id56173

In all seriousness - I was expecting the ad to be a bit distasteful but it's actually quite well done and made me chuckle

When I am with my family the nephews and nieces like to play games on our phones, most certainly my 1020 outlasts the iPhones in the family playing the same games all the time.

This has lead to my phone usually being the first to be 'confiscated' by the little ones..;)

Right... because being able to go a whole weekend without charging my phone means I'm a wall hugger. Samsung better hope that the bigger iPhone 6 doesn't crush them in every hardware aspect.

Astra.Xtreme said,
Right... because being able to go a whole weekend without charging my phone means I'm a wall hugger. Samsung better hope that the bigger iPhone 6 doesn't crush them in every hardware aspect.

Chances are the first generation of bigger phones from Apple will sell extremely well, just for the simple fact that iPhone users have been waiting a long time for them. Although I doubt they're going to crush anything hardware wise.

nekkidtruth said,

Chances are the first generation of bigger phones from Apple will sell extremely well, just for the simple fact that iPhone users have been waiting a long time for them. Although I doubt they're going to crush anything hardware wise.

That's hard to say. The CPU/RAM performance and battery life of the 5S rivals the Galaxy phones which have massively higher specs. With the iPhone 6 getting a much bigger battery, higher resolution, and faster CPU, it's going to be very interesting to see how it stacks up.

nekkidtruth said,

Chances are the first generation of bigger phones from Apple will sell extremely well, just for the simple fact that iPhone users have been waiting a long time for them. Although I doubt they're going to crush anything hardware wise.

They don't need to crush anything hardware wise. The software is much better, out of the box.

anothercookie said,

They don't need to crush anything hardware wise. The software is much better, out of the box.

I think you'll find plenty who would beg to differ. Obviously, everyone is entitled to their opinion. I however, don't see this new larger iPhone as anything more than bringing themselves into alignment with the rest of the industry.

nekkidtruth said,

I think you'll find plenty who would beg to differ. Obviously, everyone is entitled to their opinion. I however, don't see this new larger iPhone as anything more than bringing themselves into alignment with the rest of the industry.

Of course it is, but you're tiptoeing around my point. With a bigger screen comes a bigger battery since the chassis size increases. The 5S already gets impressive battery life with it's tiny battery, so with a bigger battery, there will be a drastic increase. Samsung has to integrate ridiculous hardware to mask it's crappy software. When Apple levels the field with hardware, they will most likely outperform them by a high margin. Samsung won't have any petty things to market on if that becomes the case.

Astra.Xtreme said,

Of course it is, but you're tiptoeing around my point. With a bigger screen comes a bigger battery since the chassis size increases. The 5S already gets impressive battery life with it's tiny battery, so with a bigger battery, there will be a drastic increase. Samsung has to integrate ridiculous hardware to mask it's crappy software. When Apple levels the field with hardware, they will most likely outperform them by a high margin. Samsung won't have any petty things to market on if that becomes the case.

You're making a lot of extreme assumptions though. Apple is notorious for stupidly minor upgrades to hardware. Apple is notorious for ignoring it's customers for ridiculous amounts of time (when they're not eagerly telling them off in so many words) and their "budget phone" was a big fat lie in the end (in fact, it was basically an iPhone 5 in plastic).

There's no "tiptoeing". This is new territory for Apple. It's new and it will be popular. But it isn't going to "crush" anything. Regardless, I can't wait until the iPhone 6S and it's non-sequential upgrade in hardware over the 6. It should be entertaining. ;)

Astra.Xtreme said,
Right... because being able to go a whole weekend without charging my phone means I'm a wall hugger. Samsung better hope that the bigger iPhone 6 doesn't crush them in every hardware aspect.

I know you say this but I've tried an iPhone 5 using it on the bus to and from work and it will die the next morning after standby all night. I understand getting an entire weekend if you don't use it as a "smart" phone but otherwise the battery life needs to improve tbh

Astra.Xtreme said,

Of course it is, but you're tiptoeing around my point. With a bigger screen comes a bigger battery since the chassis size increases. The 5S already gets impressive battery life with it's tiny battery, so with a bigger battery, there will be a drastic increase. Samsung has to integrate ridiculous hardware to mask it's crappy software. When Apple levels the field with hardware, they will most likely outperform them by a high margin. Samsung won't have any petty things to market on if that becomes the case.

The iPhone has awesome standby time but actual screen time is a joke compared to other flagships. As much as I hate Samsung, the battery life on their Galaxy line is much better than the iPhone. And they're a company using third-party CPUs on an OS that isn't really optimised for anything. Also, don't expect battery life to increase too much with the next iPhone. Consider a few things first. On one hand it's (finally) getting a bigger screen (still an LCD therefore much more inefficient than the AMOLED used in the Galaxy), but that screen will also have to drive three times the resolution (still lower than flagships from *last* year) with a slimmer (considering that the next iPhone is supposed to be the thinnest ever) but not much bigger (because they're just making the bezels shorter from what we saw in the leaked front shots) battery. Now with these facts on the table, I wonder will there be a "drastic increase" in battery size or the opposite?

Edited by AsherGZ, Jul 3 2014, 11:30pm :

suprNOVA said,

I know you say this but I've tried an iPhone 5 using it on the bus to and from work and it will die the next morning after standby all night. I understand getting an entire weekend if you don't use it as a "smart" phone but otherwise the battery life needs to improve tbh

My iPhone 5 lasted through the weekend on a single charge. That was almost two years ago though when new and with heavy use. The downside of Apple is you can't change to a new battery again to improve that to get like new performance. I can still get about 36 hours though out of a single charge with moderate use.

Has a anyone considered that if you upscale the screen size, resolution and processing power you're automatically increasing current draw, so a bigger battery size will only compensate, not necessarily improve.

Ironically you cant find an airport here in México that does not have a Samsung branded power outlet. Im sure that they are being nice guys to other brands right?

Especially sucks when you live on the dang thing!!

Try NOT having your ears or eyes glued to it. It might actually last 2 days then!! :)

I'm not an iphone person but they actually do have a good battery life. Tests, on many websites, also show that.

The only honest, informative part in the whole video is at the very end; samsung's have a replaceable battery.

I was talking about the iphone having good battery life. I wonder if those who liked the comment also made that mistake. :D