Samsung calls iPhone users 'wall huggers' in new commercial

Today, Samsung has unveiled a new ad that focuses on Galaxy S5 and its ability to many ways to maximize battery life. Naturally, Samsung has decided to kick a little dirt at its rival, Apple, in the process. The ad, titled, Wall Huggers, takes places in an airport and focuses on the idea of mobile users that are always clustered around power outlets. We are sure you’ve experienced this scenario, adults, sitting on the ground, trying to charge their devices or maintain connectivity.

Although comical, battery life is one of the crucial features of any device. Luckily, the S5 has an Ultra Power Saving Mode that is reported to be able to eke out a full day of battery life out of just 10% of battery. It does this by reducing the handset to its most basic functions. It will kill the data connection while the screen is off, deactivate NFC and Bluetooth, and also implements a greyscale theme for the screen, that will further allow it to reduce its battery draw. 

Although the ad claims to give the user up to a full day of battery life from just the remaining 10%, in our own tests, we were only able to manage about 11 hours. Although this isn’t too bad, it's nowhere near what the commercial touts. The second is a bit more obvious, but it’s the Galaxy S5’s ability to swap batteries on the go. While battery saving modes are nice, it will never replace the ability to swap in a fresh battery. This is an instantaneous way to gain a full charge in a matter of seconds.

Source : Samsung  | Image via Samsung

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Samsung seems like it is pretty desperate. It really didn't have good start with SG5 It lost last May to the Iphone 5c. ouch.

Nokia Lumia 1520 outlast everything from Apple and Samsung in the smartphone camp. Even the Droid Maxx can't hold a candle. Ask GSMArena if you don't believe me.

Most people who complain about poor iPhone battery are the people who's phone is never out of their hand, scanning Facebook every 30 seconds, taking 1000 photos per day of food, etc.. what do they expect? I have no issues with my battery on my iPhone but that's because it's not the centre of my life.

You can disable features to help extend the battery life on most smartphones. I'd rather see a smartphone that has good battery life under moderate to heavy usage and without tweaks or special battery saving modes.

sanctified said,
What if I told you that your life does not depend on converting someone to your mobile platform?

The processes at work driving those to convince people to be like them, act like them and like what they like are strong. I'm sure it has evolved through some necessity. So, to some, they probably feel a deep seated need to push it, as if they're life depended on it, because for their ancestors it probably did.

...No one asks themselves why they care, the ones that do soon realise they don't and that's usually about the time depression swoops in.

What's worse, people pushing their <insert fanbase> or you realising that's a silly thing to do and calling them out on it? (I'm making no inference, I'm actually asking.)

The for the ability to remove your battery is one reason I will keep buying galaxy phones. The one part of a phone which will die before the rest is the battery.

So how long have you been using your current phone for? And will you keep using it if hypothetically, the battery doesn't die for the next five years?

The Foxcon plant in China, you know the one where the iPhones are made, have suicide nets because of so many people killing themselves. Also, Samsung makes some of their phones in Korea where labor laws are much more strict than China. But yeah, evil Samsung.

Wall huggers? Man Samsung are getting desperate if they have to sink that low, just highlight the features and benefits of your own products

wahhahahah .. "WallHuggers" .... lol! Love the phrase! Trash talking at its beSt :D

I can totally see iphone users hugging walls going ... it's soo Pretty ... it's soo White .. whats on my calender Siri? .. there is an extra-dimension to this wall you ppl dont know about! :D

i dont get it

if my battery's power runs out and the phone switches off, i dont care, i wait till i get home and charge it in, im not standing around it

if such people really exist, they are some technology maniacs

All I got from this Ad is that Bobby is jealous of Billy and looks for dirt to smear. These are hypothetical 7 year olds. Billy doesn't rub things into peoples' faces, he just enjoys life (see those FaceTime ads made by Apple showcasing happiness between peers.)

Having taken an Advertising class, this is just a childish waste of airspace and bandwidth. Apple is successful because of emotional appeal more-so than form and function. My $00000.02, take it or leave it. It's just an observation of mines. I'd prefer an HTC One M8 or One Plus One in the Android realm but I still have an iPhone 5 patiently waiting to get a 5.5".

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