Strategy Analytics: 10.2 million Windows Phones shipped in Q3 2013

A few days ago, Nokia announced that it had shipped 8.8 million Lumia smartphones in the third quarter of 2013. Today, the research firm Strategy Analytics announced that the total number of Windows Phone shipments worldwide for that same quarter reached 10.2 million units.

It's the first time that the firm has shown Windows Phone unit shipments exceeding the 10 million mark, and is a huge jump compared to the 3.7 million units that were shipped for the same period a year ago. Strategy Analytics was quick to credit Nokia for the big boost, with higher sales in the U.S., Europe and Asia.

However, the market share for Windows Phone is still at a low level worldwide compared to Android and iOS, with 4.1 percent in the third quarter compared to Android with 81.3 percent and iOS at 13.4 percent. Blackberry brings up the rear; the firm said it now commands just 1 percent of the smartphone market share with shipments of just 2.5 million units for Q3. Android devices had a worldwide total of 204.4 million units shipped in the third quarter and iOS was second with 33.8 million.

Source: Strategy Analytics | Image via Strategy Analytics

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...over 200M Android phone sold as of this quarter. Samsung is over 40% of the Android army, which means 80M of those phones all have Samsung on them. 40M of them are just the Galaxy S 4.

That is a lot of frikkin phones.

Very frustrating being a Sprint customer. Not only is the service spotty in some areas around here but the selection of phones is deplorable. Currently they only offer 2 Windows phones and neither of them are models I would consider using.
Sprint sold their soul for the iPhone and we see how well that's going for them. But it's a shame they cant get ONE decent WP8 from Nokia. Such a shame.

this is very significant. for every 3 iphones there is a windows phone. That would have been impossible to imagine 2 years ago. goes to show how WP is here to stay pals. next move should be to give it away for free. google already shot itself in the foot and will never make any money selling anything but ads as they cannot compete unless they give stuff away. So MSFT simply has to match that in order to dislodge google's entrenched position.

the great thing about this OS is that when you look at a windows phone, even from a distance, you know straight away that it's a Windows Phone. The UI is so consistent and clean.

This should only grow:

1) WP OS is becoming mature and slowly and steadily is adding newer features
2) Devs have slowly started taking WP seriously and apps are getting developed
3) Good variety of phones specs and price range wise

It wouldn't surprise me if WP surpasses iPhone's easily. Apple doesn't take Third World countries seriously except maybe China. They don't realize that majority of population is staying in these countries.

It's not so much that Apple doesn't care, it's just that they've decided to stick to the high end. They didn't price the 5c to fight the mid-end or even low end. They want to be the premium manufacturer, retain their class and accept that they are going to be a niche player just like they are with OS X. In time WP will have a bigger market share than iOS but Apple don't care about market share, just their brand and profit margins.

I didn't know that Android was that popular with over 200 million units sold. Reminds me in the 70s when people bought the pet rock. ;-)

ACTIONpack said,
I didn't know that Android was that popular with over 200 million units sold. Reminds me in the 70s when people bought the pet rock. ;-)

How can it not be? Everyone wants a smartphone these days even if they don't need it. So they walk into a store and they are greeted by hundreds of Android models and a few iPhones. All iPhones and some Android models are too expensive. Windows Phones are no where to be found and if there are some then some kid/part-time employee, sporting a Galaxy S4 himself, will never recommend it to consumers. So most people have no choice but ti go Android, and often they dont even know that their phone is running Android or what an operatin system is for that matter.

ACTIONpack said,
I didn't know that Android was that popular with over 200 million units sold. Reminds me in the 70s when people bought the pet rock. ;-)

It's easy to see how that's the case when 80% of the phones, if not higher, in any give store are running Android. If WP had the same level of support from OEMs that Android gets who knows? Right now WP is all Nokia with a tad bit of HTC and Samsung for kicks. Saying that though, with the success being shown so far we could see growing OEM support next year.

Damn, Android and Apple are monsters! An increase for everyone except Blackberry. Looks like Microsoft is getting the transient Blackberry users.

JHBrown said,
Damn, Android and Apple are monsters! An increase for everyone except Blackberry. Looks like Microsoft is getting the transient Blackberry users.

Why would BlackBerry users pick Windows Phone when the BBM app is for iOS and Android.

Also with the Nokia Lumia 520 being the best selling Windows Phone, I doubt people would jump from an enterprise-class phone to an entry-level one.

Grumphus said,

Why would BlackBerry users pick Windows Phone when the BBM app is for iOS and Android.

Also with the Nokia Lumia 520 being the best selling Windows Phone, I doubt people would jump from an enterprise-class phone to an entry-level one.

True. Point taken.

TechAddict said,
I wouldn't call Apple a monster just yet. Android, absolutely.
Yeah, Androids numbers are remarkable. However, they have like a billion phones in stores.

Grumphus said,

Why would BlackBerry users pick Windows Phone when the BBM app is for iOS and Android.

Also with the Nokia Lumia 520 being the best selling Windows Phone, I doubt people would jump from an enterprise-class phone to an entry-level one.

Don't you know, JH Brown doesn't know how to look at a positive story for Microsoft positively

JHBrown said,
Damn, Android and Apple are monsters! An increase for everyone except Blackberry. Looks like Microsoft is getting the transient Blackberry users.

Not true. Apple market share declined from 15.6% in Q3'12 to 13.4% in Q3'13. Must have something to do with poor iPhone 5c sales. So looks like 2.2% iPhone users also jumped ship to contribute to the 178% growth in Windows Phone since the same quarter last year.

Grumphus said,

Why would BlackBerry users pick Windows Phone when the BBM app is for iOS and Android.

Also with the Nokia Lumia 520 being the best selling Windows Phone, I doubt people would jump from an enterprise-class phone to an entry-level one.

The two aren't mutually exclusive. Just because the 520 is the top selling phone doesn't mean that's the phone BB users would pick. Plenty may move from a BB to a 92X or 1020 (or 720 or 820). But hell even the 520 would be a step up from an old Bold or Curve. I think a lot of people see WP as the enterprise phone now BB is struggling - although more see the iPhone as the replacement for their BB.

AsherGZ said,

Not true. Apple market share declined from 15.6% in Q3'12 to 13.4% in Q3'13. Must have something to do with poor iPhone 5c sales. So looks like 2.2% iPhone users also jumped ship to contribute to the 178% growth in Windows Phone since the same quarter last year.

The 5c might be disappointing to many, but it still sold over 10million itself, which is more phones than Nokia managed in total the quarter vs just a couple of weeks for Apple. So WP still has a long way to go to catch Apple. Their market share just shrank as the smartphone market grew so much and Android is still taking the bulk of it.

Still for YoY figures both Apple and WP grew about 7 million, so while WP is still a distant third it's numbers are growing well.

JHBrown said,
Damn, Android and Apple are monsters! An increase for everyone except Blackberry. Looks like Microsoft is getting the transient Blackberry users.

Trying to simplify complex systems almost always produces wrong answers.

TheShark said,

The 5c might be disappointing to many, but it still sold over 10million itself, which is more phones than Nokia managed in total the quarter vs just a couple of weeks for Apple. So WP still has a long way to go to catch Apple. Their market share just shrank as the smartphone market grew so much and Android is still taking the bulk of it.

Still for YoY figures both Apple and WP grew about 7 million, so while WP is still a distant third it's numbers are growing well.


10 million iPhone 5c alone? Now you're just pulling numbers out of your ass. Because the only thing Apple have said so far is that they sold 9 million iPhones over the weekend, no seperate figures for either handset. http://www.neowin.net/news/app...on-iphones-over-the-weekend

Apple have always been one to boast numbers to the media soon after every iPhone launch. One has to wonder why are they so reluctant this time. That, along with Apple reportedly cutting down production of the 5c model http://www.neowin.net/news/app...ut-in-half-after-weak-sales, I don't think it takes a genius to figure it out. The 5c was a flop. I'll be surprised if they managed to sell 3 million units.

JHBrown said,
True. Point taken.
What? You both are not even remotely thinking. So what, the Lumia is a entry level device. It has the same features in the software as any other Windows Phone available now. The physical device has nothing to do with whether its business class or not.

Just like buying a laptop. If all you need ot do is surf the web and play youtube videos, you dont need a $3000 laptop do you? All you need is one at $499 and it will work. So haing a cheaper laptop that can still use office is some how entry level?

What a jokester you both are.

TechieXP said,
What? You both are not even remotely thinking. So what, the Lumia is a entry level device. It has the same features in the software as any other Windows Phone available now. The physical device has nothing to do with whether its business class or not.

Just like buying a laptop. If all you need ot do is surf the web and play youtube videos, you dont need a $3000 laptop do you? All you need is one at $499 and it will work. So haing a cheaper laptop that can still use office is some how entry level?

What a jokester you both are.

Calm down dude! My comment was just to stop any heated conversations. All I was doing was letting Grumphus know that I understood what he was saying. But here comes TechieXP going overboard!

You can guess where that extra boost came from, Deadberries. But damn, Android is the Windows of all things mobile now.

Imagine how much royalties Microsoft is getting quarterly! Let just say average $5 royalties for pretty much the last official number of 80% of all OEMs. Muddily, that would make out to be $817 millions in royalties for MS just in one quater. Lol, I wonder how much is Google getting back for Android.

Forget Windows Phone, Android is Microsoft next Billion dollars business. I say Microsoft should fork Android and slap a tile UI on it. Use their old embrace, extend, extinguish strategy Lol. It worked out pretty well when Bill was in charge.

Edited by cetla, Nov 1 2013, 5:29am :

cetla said,
You can guess where that extra boost came from, Deadberries. But damn, Android is the Windows of all things mobile now.

Imagine how much royalties Microsoft is getting quarterly! Let just say average $5 royalties for pretty much the last official number of 80% of all OEMs. Muddily, that would make out to be $817 millions in royalties for MS just in one quater. Lol, I wonder how much is Google getting back for Android.

Forget Windows Phone, Android is Microsoft next Billion dollars business. I say Microsoft should fork Android and slap a tile UI on it. Use their old embrace, extend, extinguish strategy Lol. It worked out pretty well when Bill was in charge.

With WP growing steady I don't see the need for them to bother. It's 10million this quarter, it could be 12-14million next quarter and 17million after that. With the size of the mobile market being a solid 3rd means you still make a really good chunk of money.

cetla said,
You can guess where that extra boost came from, Deadberries. But damn, Android is the Windows of all things mobile now.

Imagine how much royalties Microsoft is getting quarterly! Let just say average $5 royalties for pretty much the last official number of 80% of all OEMs. Muddily, that would make out to be $817 millions in royalties for MS just in one quater. Lol, I wonder how much is Google getting back for Android.

Forget Windows Phone, Android is Microsoft next Billion dollars business. I say Microsoft should fork Android and slap a tile UI on it. Use their old embrace, extend, extinguish strategy Lol. It worked out pretty well when Bill was in charge.

I like how you think.

For the uninitiated:

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Android            129.6        204.4         1.58
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Blackberry         7.4           2.5            0.34
Other                5.2           0.5             0.10

windows phone will not receive developer respect until it surpasses iphone in sales. once this happens, the floodgates will open.

I predict one year from now, apple will be sitting in third

Actually, Apple's and Blackberry's userbase plunged to make way for Windows Phone and Android.

The growth for both the platform comes at the expense of Apple which saw its market share declining from 15.6% in Q3'12 to 13.4% in Q3'13 and BlackBerry which reduced to just 1% of smartphone market share.

vcfan said,
windows phone will not receive developer respect until it surpasses iphone in sales. once this happens, the floodgates will open.

I predict one year from now, apple will be sitting in third

I don't think developers should wait though, early market entry means the odds of success for them are higher before we have 100 different versions of the same app they made, etc.

Still if from now on WP keeps growing at this rate it could very well come close to Apple and then it'll be hard not to consider it as a developer.

Had Windows Phone gotten carrier support (from AT&T & Verizon) in the beginning... and actually been pushed by the salespeople from the beginning, it would've taken off a long time ago.

Nokia definitely gave the platform a huge boost. And also the commercials have gotten a lot better as well.

Like others have said, once WP passes iOS and/or hits 10%, I think it will start to skyrocket and we'll actually have a formidable challenger to Android... and that's when the real battle begins.

vcfan said,
windows phone will not receive developer respect until it surpasses iphone in sales. once this happens, the floodgates will open.

I predict one year from now, apple will be sitting in third

I disagree, EA already support it, Vine is incoming as is Instagram. I agree with GP007, it's better that developers get on board now as they are far more likely to succeed on a growing platform that one that has seen its growth slowing.

vcfan said
windows phone will not receive developer respect until it surpasses iphone in sales.

You've got to remember that the iPhone's popularity also came with the App store. If memory serves me well, Steve Jobs did not initially believe in having 3rd-party apps running in iOS. He instead wanted developers to make web apps that would work through Safari. Since he changed his mind, it's helped Apple get major success.

Today, a person's decision on a platform includes what apps are capable of running on the platform. If the person knows that his favorite apps don't run on that platform, they're not likely to use that platform. If many more top-developers coded for Windows Phone, there'd be more people using it because they would be able to run the same apps that are capable of being ran on other platforms like Android or iOS.

vcfan said,
windows phone will not receive developer respect until it surpasses iphone in sales. once this happens, the floodgates will open.

I predict one year from now, apple will be sitting in third

I agre with 1/2 of what you said. Yes I too see Apple being in 3rd pretty soon. As far as dev support? The problem with Windows is cost.

Consider this. When they make an Apple for iOS, they know they are going to lose 30%. With Android they lose nothing. With Windows they pay for the software too make the apps which is small compared to the money they could make.

What draws people to a platform is apps. So them stalling is pure stupidity on their parts. If they want to make money from Windows Phone, they need ot make apps for it.

If the jailbreak community never made apps for iPhone, Apple would have died the very next year when Android came out. So its a good thing they changed up quick.

Microosft has a chance to come from behind and beat Apple and its really easy for them to do. All they need to do is add back all the benefits of Windows Mobile, bring over Nokia's services for locations outside the USA and bring back options like syncing directly to Outlook and other MS services. Have a Unified Messaging app that works on all phones like BBM and they will run Apple into the ground.

The problem with Windows Phone isn't dev support, its Microsoft's own support. If they are serious about the mobile market, they need to show it.

With Apple and Microsoft, they have only 2 markets where they can be successful, mobile or desktop. They both are doing good in one or the other. If one can take both, the other will fall hard. Microsoft has a chance to run Apple out of existence if they wanted too. Ballmer didn;t have that killer instinct like Gates did. We need someone like Gates who wants to kill Apple, but yet do it in legal ways. Basically offer as many services, features as you can and run Apple in the ground because they wont be able to keep up.

Microsoft shouldn't even focus on Google because right now they are uncatchable.