Surface 2 Grammy's commercial released, uses Paul McCartney song and old commercial bits

Microsoft's Surface 2 tablets may be picking up steam in terms of sales, but the company isn't letting that success go to its head. It continues to advertise the products and this week, a new version of its previous Surface 2 TV commercial was uploaded online.

The 30 second ad, as posted on YouTube, is basically a shorter version of the 1 minute commercial that was first released in September. However, the old backing track that has been used in other Surface TV ads has been replaced by a song sung by former Beatle member, Paul McCartney.

The tune itself is called "New" and is included in McCartney's latest album of the same name. You can listen to the full version track on his own YouTube channel.

The new Surface 2 ad with the McCartney song will make its official debut during the broadcast of the annual Grammy Awards on CBS Sunday night.  Microsoft also sponsored a contest to bring an up and coming music act to Los Angeles to play at an official pre-Grammys concert. The winner of that contest was Arkanas singer-songwriter Barrett Baber and his Facebook page chronicles his trip to LA for the event.

Source: Surface on YouTube

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19 Comments

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JHBrown said,
No competitor bashing = Good

Microsoft compares two different products == Bashing == Not Good
Apple exec mocks Microsoft products == Not bashing == Good

WhatTheSchmidt said,
Microsoft compares two different products == Bashing == Not Good
Apple exec mocks Microsoft products == Not bashing == Good

No, you're wrong. Everyone here didn't like Apple bashing Microsoft either. Try harder.

JHBrown said,
No competitor bashing = Good

Agreed and nice to see. I don't didn't normally say this, but I like these new ads. Good job MS.

It's a very nice commercial, love the tagline. The commercial demonstrates some of the Surface (and Windows 8's) most powerful features. The commercial isn't special in any other way but I think it will do the job given that the Surface will sell itself once people understand what makes it different.

This commercial always annoys me that they show a Pro running Photoshop with the active pen @ 00:10. Very deceiving. Pausing it has miniscule type stating it is a Pro.

Cyborg_X said,
This commercial always annoys me that they show a Pro running Photoshop with the active pen @ 00:10. Very deceiving. Pausing it has miniscule type stating it is a Pro.

How is that deceiving? The ad is for a brand called "Surface" not for a specific device.

Surface is the brand family name (just like iPad is their family name). Surface 2 and Surface Pro 2 fit under the Surface family. So this ad is correct because it shows both devices.

j2006 said,
Surface is the brand family name (just like iPad is their family name). Surface 2 and Surface Pro 2 fit under the Surface family. So this ad is correct because it shows both devices.

They should have called,
Courier=Surface
Surface=Surface Pro

wrack said,

They should have called,
Courier=Surface
Surface=Surface Pro


Good idea, but Courier has baggage. As nice as the surface is, its not as cool as the courier concept, which people would find and set their expectations on when doing a search and getting the old dead concept stories

Also, MS's marketing is hit and miss, so I'm not sure they could have done it well.

Chikairo said,

Good idea, but Courier has baggage. As nice as the surface is, its not as cool as the courier concept, which people would find and set their expectations on when doing a search and getting the old dead concept stories

Also, MS's marketing is hit and miss, so I'm not sure they could have done it well.

Most of the consumers will not bother to do a search on the history of courier. Surface (with Windows RT) is a classic companion device that you carry around for the majority of your tasks thus a "Courier" and the Surface Pro should just be a surface.

This different naming will clear the crap and confusion between RT and PRO!