Tim Cook: iPads are going after the Windows PC market

Apple announced its fourth quarter 2012 financial results today, revealing that the company sold 22.9 million iPads during the final three months of the year. However, the company also saw a decrease of its Mac PC sales, as sales went down to 4.1 million units for the quarter.

Those kind of results don't make Apple CEO Tim Cook worried. Indeed, in a conference call with analysts today following the release of the fourth quarter financial results, Cook indicated that Apple saw the larger Windows PC market as an even bigger target for the iPad

In the recording of Apple's conference call, Cook stated:

On iPad in particular, we have the mother of all opportunities here, because the Windows market is much, much larger than the Mac market is, and I think it is clear that it’s already cannibalizing some, and I think there’s a tremendous amount of opportunity there. I’ve said for three years now that I believe the tablet market would be larger than the PC market at some point, and I still believe that. You can see by the growth in tablets and the pressure on PCs that those lines are beginning to converge.

While the tablet market may indeed be able to chip away at the PC market, the question is whether or not Apple will continue to be the dominant player in that industry. Cheaper Android tablets from Amazon and Google are certainly taking some of Apple's market share, and Microsoft's Surface tablet could become more popular, especially with the planned launch of the Surface Pro in February.

Source: Apple

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Can you play Skyrim, Assassin's Creed 3, BF3, Max Payne 3, etc. on an iPad? How about graphic design? I don't see the next great novel being done with a touch screen keyboard. Yes, they sold 23 million in the last three months of 2012, but there were also some iPads discounted. Did he say which iPad sold the most? Finally, did the people buying their iPads say they were ditching their PCs (assuming there is at least on PC in the household)?

I love using my Ipad. I use it everyday but what he is saying I have to what WHATT. No way can the ipad do that at how restricted it is. Now open it up so I do not need Itunes to add files and make it easier to print and do a few other things and MAYBE it can start. Doesn't that take away from their laptop business too?

More quality comedy from Cook and company. iPads going after PC market? LOL. Could build a pretty capable PC for the price of an ipad tbh.

Enjoy your shareprice dive guys!

A certain amount of Desktop users will migrate away from the traditional PC but i'm not certain that figure will be as high as Tim Cook hopes. Also i would guess that many tablet users will also maintain a home PC along side the use of an iPad for Consumption.

What amazes me is how the anti-Apple / anti-Tim Cook / pro-Microsoft folks in here can be so blasé about the sales figures for the iPad. 23 million. In a quarter. It's an absolutely staggering number of sales, and if this doesn't start to cannibalise PC sales I'll be quite surprised..

Ironically, I can't help but think Microsofts decision to head down the touch interface type route with Windows 8 might hurt them even more as it blurs the lines between what you might use your PC for - with people almost being steered away from using the Desktop and instead using applications which launch of and run via the Start Screen, people are then becoming accustomed to the "tablet" way of working this decreasing dependence on the old fashioned desktop.

For plenty of people who simply consume simple services such as a email, Facebook, etc then the tablet will do all they need. I'm already thinking of getting a tablet for my folks after several laptops have failed on them in the last 4-5 years - they never do anything other than catch up with family stuff on Facebook, read the news, check the weather forecast and do their lottery on the laptop - nothing they couldn't do on a tablet. And it's more portable. And less heavy.

Seriously folks - cast aside your disdain for Apple or Tim Cook and just step back and look at the bigger picture.

BajiRav said,
It has already cannibalized Mac sales with a massive drop (24%) in sales yet no one seems to be talking about it...

That's because we're stepping back and looking at the bigger picture.
From the edge of our galaxy, this whole thing is trivial.

deadonthefloor said,

That's because we're stepping back and looking at the bigger picture.
From the edge of our galaxy, this whole thing is trivial.

I presume this is meant to suggest that my only focus is on the potential decline of Windows sales because I am an Apple fanboy or something. Well I am afraid not.. Windows Phone owner, and Windows 7 & 8 are my desktop OS`s of choice!

Now, if they only could get a central place for files, better communication between apps and the ability to select which apps are the default, we would be at least a few steps closer to even considering the iPad as a PC replacement.

LaXu said,
Now, if they only could get a central place for files, better communication between apps and the ability to select which apps are the default

That would be really nice.

I'm sure the iPad and other tablets will make some dent in the PC market, since a lot of use cases are covered so well by it and it's a simple (and 'cool') device. There are still an awful lot of things that need a PC or Mac though. I don't think Neowin is the best place to survey to find out how much tablets will displace PCs since it is primarily visited by exactly the people who make use of more advanced features of their computer. For example. my mum gets on just fine with an iPad as her sole computer, but she would never be found on Neowin. The minimalist, locked down environment is a lot easier for her than Windows or OS X and the only major thing she's missed so far is Flash.

I haven't read all the comments yet but here is my 5c worth. For years they stated that Tablets and PCs are different and they can't be the same thing. Primarily to protect their Mac market share I suspect.

It has been clear to anyone with half a brain cell that the tablet and PC will merge as processing power and other hardware capabilities increase in smaller more portable sizes and form factors nothing new here.

MS made the first leap of this I think with the Surface Pro tablet and as a version 1 product I think it is brave, innovative and a very good first go.

However this is a long long journey and all we have been seeing for the last few years is a little realised big use case for PC's (consumption) combined with portability = tablet.

PC functionality is still needed and those with tablets will still buy PC's/Macs also as the group who only need consumption is much smaller.

So Tim, wind your neck back in and now step up and combine your Mac and Tablet line and see how difficult it is and realise and admit that MS has made the innovative jump first.

I suspect this will dramatically (in percentage terms) reduce the Mac market.

Just my 10c worth ;-)

abecedarian paradoxious said,
< 23 MILLION ipads ....
> 40 MILLION Windows 8 ....

Wasn't the last update 60 Million Win8 ??

TogoP said,

Wasn't the last update 60 Million Win8 ??

Most of which are OEM sales still sitting on the shelf collecting dust, unlike iPads which are actual sales to consumers, love them or hate them at least apple doesn't have to lie or use smoke and mirrors to convince people that their product is a success.

Order_66 said,

Most of which are OEM sales still sitting on the shelf collecting dust, unlike iPads which are actual sales to consumers, love them or hate them at least apple doesn't have to lie or use smoke and mirrors to convince people that their product is a success.


Yeah there's no iPads on the shelves in the stores? I see plenty. And we don't have actual Apple stores around here.
Also iPads are mainly sold in the US. People forget Apple products are only very popular in the US. I see allot more android tablets around here then iPads.

Shadowzz said,

Yeah there's no iPads on the shelves in the stores? I see plenty. And we don't have actual Apple stores around here.
Also iPads are mainly sold in the US. People forget Apple products are only very popular in the US. I see allot more android tablets around here then iPads.

Typically whatever ipads you see sitting on the shelves are replenished quite often, much unlike the windows 8 machines that have been sitting on the shelves since they were released.

28 million iPads in the last three months of 2012 .

28 MILLION , that's 28 million you can not hide behind a number like that . That's 3months only . They prob sold another 1.5 million in jan 2013 already

TurboShrimp said,
28 million iPads in the last three months of 2012 .

28 MILLION , that's 28 million you can not hide behind a number like that . That's 3months only . They prob sold another 1.5 million in jan 2013 already

Read again.

... revealing that the company sold 22.9 million iPads during the final three months of the year

And if you think another 1.5 million in January 2013 is a lot, please do realize that if that remains steady, that's only 5-6 million from January to March. Also, do note that 23 million over 3 months is 7.6 million a month, so a drop from > 7.5 million per month to 1.5-2 million in a month is something to really worry about.

That's a signal it's time to stop ordering displays and such....

Edited by abecedarian paradoxious, Jan 24 2013, 7:02am :

Windows 8 seems a failure, popular apps and new tablet apps are not coming to win8.
And yeah ipad users are growing everyday , simply because the ipad is more than enough for most users need from a computer.

It seems like a failure for those who haven't tried Windows 8.

I use Windows 8 daily and have the experience with it, so i know it's very good.

I have 2 iPads and honestly they're only used in the toilet or when I'm lying in bed. 99% of everything I do is via my pc

I even use my 15 inch Samsung 9-series laptop in the bed, because it's so thin, lightweight and easy to use.

Not only that, but it's more easier to have a laptop on you while laying in bed rather than holding the tablet with one hand and use the other hand to navigate.

Exynos said,
I even use my 15 inch Samsung 9-series laptop in the bed, because it's so thin, lightweight and easy to use.

Not only that, but it's more easier to have a laptop on you while laying in bed rather than holding the tablet with one hand and use the other hand to navigate.

Wouldn't work for me, I hate laptops with a passion. I'll probably buy a surface pro

Exynos said,
And why do you hate laptops?

I prefer to have a computer I can to let with and upgrade as I please. Tablets and laptops are disposable devices to me, and that's why I went with a tablet for mobile media consumption.

It still doesn't change the fact that a Windows laptop lets you do whatever you want.

iOS on an iPad is way to limited.

Exynos said,
It still doesn't change the fact that a Windows laptop lets you do whatever you want.

iOS on an iPad is way to limited.

I do not disagree, hence it's usage purely to stream media and read, I have a desktop for the rest

I agree rippleman and 0rder_66 but the apple hate on this site is so strong they just can not understand. moving on to another topic this is a lost cause

Most of the people i know outside work don't touch their pc any more if they have an ipad.... why would want to be tied to a desk? ipads are more convenient for all most all standard users, with the definition of standard users being, chatters, browsers, Facebookers,netflix etc. etc.

Many normal users like my mom absolutely needs the freedom to decide where and how to store her pictures. She have over 16 GB with pictures that she want to have on the laptop she have and also store a backup on a USB-stick of the pictures in a safe place incase of a fire or if the computer crash.

And a 10 inch tablet would be WAAAAAY to small for my mom to use as a daily basis. Specially when it's about pictures.

There are way more positive things over negative things with a normal laptop. There are WAY to many negative things over positive things with a tablet.

I don't think so, in fact the general consensus is that Apple isn't cool anymore. This isn't a biased consensus either; these are from normal people who barely know how to use the internet.

I have higher hope for Android and even higher hopes still for Surface. Get a grip on reality Apple, fads don't last forever, and half the world wants this one to die... And, half of that half want it to be in the most painful way possible... I don't even want to get into the half of that half..... There are children here.....

ok never thought sitting on my couch with my ipads as being productive I just use it play games surf the net . then in the AM I got into my office and do my work on a real laptop or pc or imac.

all I hear is I am a not a fan of ios and its doomed if it does not copy android. I know better to just leave it at this. no way im getting into a apple / Microsoft / droid fight on tis site .

time will tell the truth we will all see.

Really? Then why are we replacing our iPads at work with Lenovo Tablet 2 devices? Oh, that's right, our clients will be much more productive, that's why.

Mainer82 said,
Really? Then why are we replacing our iPads at work with Lenovo Tablet 2 devices? Oh, that's right, our clients will be much more productive, that's why.

my job just trashed over 600 garbage 8GB driod tablets and ordered 728 ipad 4's with a special cart to transport them around the building and a charge station.

funny how that works isn't it ?

TurboShrimp said,

my job just trashed over 600 garbage 8GB driod tablets and ordered 728 ipad 4's with a special cart to transport them around the building and a charge station.

funny how that works isn't it ?

why did it take 728 ipads to do what only 600 "garbage" android powered devices were doing previously?

I'm not sure where the Android comment came from, however, we are also replacing a few of those as well. The Tablet 2's are full blown Windows 8 tablets.

Order_66 said,

why did it take 728 ipads to do what only 600 "garbage" android powered devices were doing previously?

Growth its what happens when we are more productive as a company with products that work and perform above what is expected. something we could not do with the performance and crashes our android tablets gave us.

TurboShrimp said,

Growth its what happens when we are more productive as a company with products that work and perform above what is expected. something we could not do with the performance and crashes our android tablets gave us.

Sounds like you were overworking them then, unless your company added 128 employees within the period of one day, or did you simply shut down for awhile, hire 128 employees and then opened again with all new ipads?

Trying to make sense of your claims because they are simply not adding up.

22.9 million iPads during the final three months of the year.

That is amazing number in sales outstanding really.

this is not the best site to talk about apple products because its very very one sided but apple is not going anywhere anytime soon . watch the numbers this time next year

They said Symbian wasn't going anywhere back in 2005-2006 to.

But, you did see what happened. And what happened was because of little developement on Symbian. Peoples simply got tired of no developement. And i'm pretty sure iOS will end up in the same fate if Apple doesn't change iOS drasticly pretty soon (but still keeping iOS simple).

Exynos said,
They said Symbian wasn't going anywhere back in 2005-2006 to.

But, you did see what happened. And what happened was because of little developement on Symbian. Peoples simply got tired of no developement. And i'm pretty sure iOS will end up in the same fate if Apple doesn't change iOS drasticly pretty soon (but still keeping iOS simple).

What needs to drastically change in ios ? And why does it need to happen so fast. I'm sure people at apple have plans for ios but drastic changes are not always good like at windows 8 sales.

TurboShrimp said,

What needs to drastically change in ios ? And why does it need to happen so fast. I'm sure people at apple have plans for ios but drastic changes are not always good like at windows 8 sales.

Uhh... Have you even played with a Windows 8 tablet?

iOS hasn't changed much since it's release in 2007. The fact that the grid is used on a 9.7" device without widgets (a HUGE advantage to Android / W8) and no real integration and modifications available, it's like stepping back to the 1st gen

If you have tried Android 4.2.1, then you should know EXACTLY what kind of things iOS needs.

But the fact that you don't know what needs to be changed in iOS tells us all why you don't see iOS to end up in trouble soon if Apple doesn't renew iOS soon.

I'm just saying tick tock before the bomb arives.

Exynos said,
If you have tried Android 4.2.1, then you should know EXACTLY what kind of things iOS needs.

But the fact that you don't know what needs to be changed in iOS tells us all why you don't see iOS to end up in trouble soon if Apple doesn't renew iOS soon.

I'm just saying tick tock before the bomb arives.


Sadly most android phones will never see 4.2.1

XDA-Developers is that way ----->

But it still doesn't change the fact that Android 4.2.1 is a prime example of how outdated and bad iOS is today.

Exynos said,

But the fact that you don't know what needs to be changed in iOS tells us all why you don't see iOS to end up in trouble soon if Apple doesn't renew iOS soon.

Shoot, this is classic. I mean, come on man! If iOS is so bad, then why don't YOU enlighten us. Don't skirt around the question and make it seem like the people who are OK with iOS are blind. Tell us this secret on how to turn iOS and Apple around. I bet you anything that Apple is waiting on some random avatar from a Microsoft fan site to help them turn their billions into trillions. Go ahead! Spill, man!

I spent $796 for an 16 GB wifi celluar iPad 2, has a lot of features. I would not buy another similar iPad for the same or near price. The $796 I spent I could have bought any number of PC combinations, I am not interested in gaming on a 10 inch screen, not interested in building a spreadsheet or power point on a 10 inch screen.

Tim if you read this I would only spend $199 for the same size iPad with more features, less for a iPad mini.

I can't wait for the Retina iPad mini. I am quite interested in what Surface Pro brings to the table though at its high price point.

Oh also, i'll never replace my Samsung 9-series laptop with Windows 8 for a stupid tablet. Yes, this includes Android tablets to.

Exynos said,
Oh also, i'll never replace my Samsung 9-series laptop with Windows 8 for a stupid tablet. Yes, this includes Android tablets to.

Have you ever seen a Lenovo ThinkPad Convertible Tablet?
I am curious to know what you can do with your laptop that I cannot with it.
Dropped the laptops for convertible PC Tablets ten years ago and never looked back.

I'll rather have something that just works like it should, namely a normal Windows 8 laptop.

Oh also, the resolution that is 1366x768 on the Lenovo Convertible Tablet is bad compared to my 1600x900 resolution on my Samsung laptop. And the CPU that is a 1.7 GHz Intel Core i5-3317U Ivy Bridge CPU on the Lenovo ThinkPad Convertible Tablet is bad compared to the 1.9 GHz Intel Core i7-3517U Ivy Bridge CPU i have on my 15 inch 9-series Samsung laptop.

And it only have 4 GB RAM while my Samsung laptop have 8 GB RAM. The Lenovo Convertible Tablet also have a crappy 500GB spinning hard drive witch is seriously slow compared to my SATA III 128 GB SSD on my Samsung laptop.

The Lenovo laptop can't even be compared to the Samsung laptop i have.

Edited by Exynos, Jan 24 2013, 4:23am :

Exynos said,
I'll rather have something that just works like it should, namely a normal Windows 8 laptop.

Oh also, the resolution that is 1366x768 on the Lenovo Convertible Tablet is bad compared to my 1600x900 resolution on my Samsung laptop. And the CPU that is a 1.7 GHz Intel Core i5-3317U Ivy Bridge CPU on the Lenovo ThinkPad Convertible Tablet is bad compared to the 1.9 GHz Intel Core i7-3517U Ivy Bridge CPU i have on my 15 inch 9-series Samsung laptop.

And it only have 4 GB RAM while my Samsung laptop have 8 GB RAM. The Lenovo Convertible Tablet also have a crappy 500GB spinning hard drive witch is seriously slow compared to my SATA III 128 GB SSD on my Samsung laptop.

The Lenovo laptop can't even be compared to the Samsung laptop i have.

Personally I do not understand how a convertible laptop could not just works like it should, namely a normal Windows 8 laptop but to each his own.....

As to your "dream" that a Lenovo laptop cannot be compared to a Samsung laptop if you mean it because the specs you mentioned I am afraid that you are misinformed:
A ThinkPad Convertible Tablet is customizable therefore you can have up to:
Intel 3.6o GHZ Core I 7
16 GB of memory
128 GB SSD SATA 3

If you meant that Samsung is an overall better built machine than a ThinkPad.... again to each his own.
ThinkPad has always been the king of business portable computer.

i'm no apple fan, but the people i know are after tablets these days so i believe mr cook has a point... they want the ipad of course because that's what people 'think' they want. i have a surface myself, whenever someone sees me use it i get looks ranging from awe to horror.

Not going to ditch my PC for any tablet any time soon. At the moment I see tablets as being devices that complement computers rather than being all out replacements for them.

Overlooking the PC market at the present time is being obtuse. Long term perhaps the tablet will out number PCs, but the number of PCs used for work and home will be huge for years, and many companies and families will not spend a premium on buying what is seen as a limited or luxury device, the iPad is not really a PC replacement - it is more of a supplementary device at the moment. You can buy a decent desktop or laptop PC with a monitor, mouse, keyboard etc. for less than you can buy an iPad - so unless you NEED extra portability why should companies or families invest in more expensive devices that are less productive and probably still require a supplementary PC.

lt8480 said,
Overlooking the PC market at the present time is being obtuse. Long term perhaps the tablet will out number PCs, but the number of PCs used for work and home will be huge for years, and many companies and families will not spend a premium on buying what is seen as a limited or luxury device, the iPad is not really a PC replacement - it is more of a supplementary device at the moment. You can buy a decent desktop or laptop PC with a monitor, mouse, keyboard etc. for less than you can buy an iPad - so unless you NEED extra portability why should companies or families invest in more expensive devices that are less productive and probably still require a supplementary PC.

This is it exactly, an iPad is not a replacement in any way shape or form, unless you're a grandma only using email. I can see that large cash pile dwindling if this is their goal

Tablets yes, but mobile operating systems no. That's the problem with Apple, their mobile OS is not deemed usable by the techies.

There is a great divide coming between the Consumers, and the Creators. The Consumers no longer need a real computer to do what they do. The creators , and all those people that use QuickBooks among other tools, will be using PC's to create the consumption material for the consumer market, but they won't be creating all of that with tablets. Nope. In going after the PC market, they also went after their own Mac market, their own profit margins, and their own iPads. Should be an interesting decade coming up. I'll be watching from behind my keyboard.

Yeah, because a gimped and outdated mobile OS is REALLY gonna replace a Windows computer LOL.

Again, the more money Apple gets, the more stupier they gets it seems. The "the more money you get, the more stupid you get" argument never stops to amaze me :-)

Gimped? Sure, it does pretty much what some people need but for "power" users it can feel "gimped"

Outdated? I would have to disagree on that one though

It's outdated quite alot when you look at Android 4.x.x.

And soon Ubuntu will come to alot of smartphones. Apple will be losing users rather than gaining users soon if they just keep going with the same old crap they do in iOS now.

Exynos said,
It's outdated quite alot when you look at Android 4.x.x.

And soon Ubuntu will come to alot of smartphones. Apple will be losing users rather than gaining users soon if they just keep going with the same old crap they do in iOS now.

Except that the trend has been showing just the opposite for years now...

Except that those peoples doesn't understand that iOS is like going backwards rather than forwards when it comes to future developement.

The peoples who see this, will never go for an iOS device.

Exynos said,
It's outdated quite alot when you look at Android 4.x.x.

And soon Ubuntu will come to alot of smartphones. Apple will be losing users rather than gaining users soon if they just keep going with the same old crap they do in iOS now.

An Ubuntu phone is not going to make any difference. There is a small number of people who use Linux that may get the Ubuntu phone. But a vast majority of people are going to see this new phone and think to themselves hmmm, I need to get me some Ubuntu. That is if any carrier sells it - just because they make it does not mean a carrier will advertise it. Android, iPhone, those are recognized names. Windows Phone, the first part of it is a recognizable name, but sadly they do not have the big sales. Google, Apple, and Microsoft have millions to sink into an advertising campaign, does Ubuntu have the bank account to spend millions? The only way it will catch on is if smart phones become so commoditized, that people don't care which brand they use, and with the names Android and iPhone out there, that is a long way off.

nohone said,

An Ubuntu phone is not going to make any difference. There is a small number of people who use Linux that may get the Ubuntu phone. But a vast majority of people are going to see this new phone and think to themselves hmmm, I need to get me some Ubuntu. That is if any carrier sells it - just because they make it does not mean a carrier will advertise it. Android, iPhone, those are recognized names. Windows Phone, the first part of it is a recognizable name, but sadly they do not have the big sales. Google, Apple, and Microsoft have millions to sink into an advertising campaign, does Ubuntu have the bank account to spend millions? The only way it will catch on is if smart phones become so commoditized, that people don't care which brand they use, and with the names Android and iPhone out there, that is a long way off.

Ubuntu's efforts is just the start. I think we'll see it become a standard where you dock the phone and you get a desktop experiance. Ubuntu will be just the start of it. We might even see Google's chrome OS show up in some of the newer Android firmware releases that provide much the same funcationality as Ubuntu.

Right now, Microsoft and Apple, along with the Android players can/could make use of a desktop docked PC from a smart phone. Apple already have the connections sorted for it. Their next iPhone or iPad might have a full OS-x desktop when docked. Given that it could then run OS-x desktop software native, it could be a real replacement for most students parents who want a desktop/laptop/tablet/phone setups.
The same goes for Microsoft with a surface phone, Windows 8 RT on a docked Widnows Phone? That'd be pretty epic for most students. Using the click in keyboard connection, for a click in dock on a Windows phone... Now its your PC?
Mobile Phones these days are more powerful then most of the aging desktop systems out there. For the majority of people, a docked desktop is more then enough when they have a console for games.

Exynos said,
It's outdated quite alot when you look at Android 4.x.x.

And soon Ubuntu will come to alot of smartphones. Apple will be losing users rather than gaining users soon if they just keep going with the same old crap they do in iOS now.

Android may be more powerful, but it isn't very nice to use.

Why isn't it nice to use when you can decide your self on how your Android should work and look and so on?

Have your forgotten about the freedom you have in Android to decide over the Android device your self?

Yes, you have to use like 30 WHOLE FREAKING minutes to set up your Android device, but i mean, come on, what is 30 mins of your life to config a device you are going to use everyday?

Exynos said,
Why isn't it nice to use when .....?

It's that tyranny of choice which hurts Android and makes it no better than a windows 9x era PC. Dozens of ways to do things with no security.

Some people who buy consumer electronics devices just want to use them for their intended purpose, not fiddle around with them for 30 mins or more just to 'get it right'.

Good example of this from those old enough to remember VCRs. How many times did you wallk into someone's house and see their VCR flashing 12:00.

These people want to use the device for its intended purpose, playing tapes. The 'configuration' is a hassle and not worth the effort in the minds of these people.

deadonthefloor said,

It's that tyranny of choice which hurts Android and makes it no better than a windows 9x era PC. Dozens of ways to do things with no security.

Some people who buy consumer electronics devices just want to use them for their intended purpose, not fiddle around with them for 30 mins or more just to 'get it right'.

Good example of this from those old enough to remember VCRs. How many times did you wallk into someone's house and see their VCR flashing 12:00.

These people want to use the device for its intended purpose, playing tapes. The 'configuration' is a hassle and not worth the effort in the minds of these people.

Well that's were the beauty of choice comes in. If somebody wants a phone that can be "pimped" out with all sorts of crap, then Android is the way to go. If somebody wants a phone that's simple, secure, and stable, then Windows or iOS is the best route. Personally, I don't want or need bling, so Android will never appeal to me.

Once they have used 30 mins to set up the device like they want, then the device will be MUCH more easier to use for the peoples rather than just sticking to the stock settings from the producer, witch is NOT a good way to use a device for many.

Take a look at this nice playlist here that gives you about 2 hours of good explainations on why the user experience in iOS is pretty damn horrible compared to Android. ANYONE that have seen all of the videos in that playlist, have never disagreed with it either, simply because it tells the truth.

Here you have it: http://www.youtube.com/playlis...F5B0D9&feature=view_all

If you still think that iOS is easier to use over a stock Android version after looking at the videos in that playlist, then i'm afraid you are living in a seriously bad bubble created by Apple.

Exynos said,

Take a look at this nice playlist here that gives you about 2 hours of good explainations on why the user experience in iOS is pretty damn horrible compared to Android. ANYONE that have seen all of the videos in that playlist, have never disagreed with it either, simply because it tells the truth.

Don't you mean two good hours of someone sharing their opinion?

If you still think that iOS is easier to use over a stock Android version after looking at the videos in that playlist, then i'm afraid you are living in a seriously bad bubble created by Apple.

Actually, I'm afraid that you're projecting your opinion onto the world. I mean, people think differently, dude. Sorry that free will exists. You're also trying to pass this playlist of videos off as a Bible of sorts. Who lives in a bubble again?

nohone said,


It is the year of Linux!

I like your funny wit!
but... do you know what makes it even more funny?

With just 75% of the mobile market, Android based handsets shipped at the rate of 136m in Q3 of 2012. Windows PCs sold, including leading Windows PC OEMs + other Brands of Tablets,laptops and desktop machines, managed to ship 87.5m.

A few more Android phones then Windows computers being sold, right?

Your face when you realise Android *IS* Linux?

sagum said,

I like your funny wit!
but... do you know what makes it even more funny?

With just 75% of the mobile market, Android based handsets shipped at the rate of 136m in Q3 of 2012. Windows PCs sold, including leading Windows PC OEMs + other Brands of Tablets,laptops and desktop machines, managed to ship 87.5m.

A few more Android phones then Windows computers being sold, right?

Your face when you realise Android *IS* Linux?

I guess since iOS shares the same foundations of OS X this makes the iPhone also based on Unix so actually a sister to Android?

Comparing a Desktop OS and phone OS is pretty daft. Microsoft is trying to go down that route with Windows 8 now and look at the QQing that's causing.

sagum said,

I like your funny wit!
but... do you know what makes it even more funny?

With just 75% of the mobile market, Android based handsets shipped at the rate of 136m in Q3 of 2012. Windows PCs sold, including leading Windows PC OEMs + other Brands of Tablets,laptops and desktop machines, managed to ship 87.5m.

A few more Android phones then Windows computers being sold, right?

Your face when you realise Android *IS* Linux?

I know Android is Linux. The difference is that Android tries to hide Linux from the user, Ubuntu is banking on the user knowing it is Linux.

Well to be honest, most average users are pretty unproductive people. They browse the web, look at pictures, write an email and use facebook .. THAT it!

True, for that sort of situation why pay 2-3 times as much to do the same thing? For me anyway, there's two possibilities of tablets.. either a budget priced "consumption" device, which Android has covered to the point of absurdity, costs very little and has a ton of apps to go with it, and then if I'm to spend enough that could pay for a laptop, may as well get a device that can run everything that a laptop can, namely the Surface Pro and workalikes, run a proper OS, be it Windows or Linux if that's your thing. The iPad's (and WinRT devices) just don't make much sense to me. Nice devices sure, but what you pay versus what it does.. just doesn't seem worth it. 100% opinion of course.

greenwizard88 said,
These conference calls are nothing short of publicity stunts anymore.

Nothing more than keeping the shareholders happy (as much as they can be).

billyea said,
I've always wanted a device that could do less and cost more!

Then Windows RT and Windows Phone should be right up your alley!

Sonne said,

Then Windows RT and Windows Phone should be right up your alley!


Obviously you have never used either. WINRT which is comparable to the iPad offers more features and is more than just for entertainment. USB alone can be expanded with a hub and you can add external HDD, card readers, etc. You can also connect your monitor as well using the mini HDMI. Try something before you comment.

TruckWEB said,
Win RT tablet mostly cost the same and also do less...

But RT has double the memory and runs a full version office and has sd slot and has USB slot ....

Oh Mr. Cook. You are funny. MS is really not that late to the tablet market and they have a lot of opportunities ahead of them. Worry about your stale products and stocks and leave the imagination to others that are actually, you know....innovating.

And with tablet/pc hybrids....I really do not see the iPad as being a real competitor to the PC anytime soon. But heat, thats MO.

-T- said,
Oh dear, is he serious?

I don't see what he said that is not serious. The only thing he could be miscalculating on is the Windows PC user becoming the Windows tablet/PC user.

What it comes down to is OEMs ability to prove that the iPad has no advantages over a Windows tablet or PC. Bundling the app store into Windows PC should take care of the app gap. Resolution, memory, GPU need to stay ahead of iPad's annual update cycle. Windows 8 needs to see yearly refinements and open up to more mobile device sizes and form factors. I must say it is absolutely crazy that Windows Phone apps do not run on Windows 8. What a missed opportunity to boost developer support, ad revenue, and app availability.

I think it is a serious threat that the cheap consumption device may replace the expensive computers for many consumers.

Avatar Roku said,

I don't see what he said that is not serious. The only thing he could be miscalculating on is the Windows PC user becoming the Windows tablet/PC user.

I thought the very first thing. In fact I had to read the title of this article about three times because I was half expecting it to say the opposite. Microsoft has since done nothing but changed its products in the last year, while Apple has made little change. The Windows PC is going after the iPad market, not the other way around Tim.

He is a complete idiot. I actually own both a PC and an iPad (the iPad I actually regret having bought). There is no way I would EVER give up my PC for *any* tablet. And there is no way I would ever run an Apple computer.

Apples stock nosedived today, 10%.

Pluto is a Planet said,

I thought the very first thing. In fact I had to read the title of this article about three times because I was half expecting it to say the opposite. Microsoft has since done nothing but changed its products in the last year, while Apple has made little change. The Windows PC is going after the iPad market, not the other way around Tim.


You correct. Thats actually the way it is, Windows is going after the iPad market.

Avatar Roku said,
I must say it is absolutely crazy that Windows Phone apps do not run on Windows 8. What a missed opportunity to boost developer support, ad revenue, and app availability.

The thing is, they can with very little effort. It's mostly down to UI changes. The code itself shares the same base, and apps should work fine on windows phones windows 8 rt.

The problem comes when Microsoft licenses the two eco systems are different. Meaning a developer who wants to publish on both platforms is looking for pay an annual subscription of around $100 for the Windows Phone, and an additional $50 for The Windows 8 store.

For most apps, at least right now, there just isn't going to be enough money in it for warrent a developer to publish on both platforms. The only ones we'll see are high profile, existing developers who want brand awareness more then anything else and don't mind either contracting out or spending the little extra for developer licenses.

We might find that more Windows Phone apps are released now, since the developer registration was only $9 a few months back.. but that's still some $60 for both platforms.

It's a shame too, since Microsoft tends to market them all under the same branch and brand, even giving the xbox branding to its 'xbox' games on windows 8 and windows phones, yet if you buy the same xbox game on one platform, like the xbox, you'd have to buy it again on the windows phone or windows 8. This is where Microsoft makes its money even thought you sign in with the same account, they charge multiple times for the same apps... but thats a whole different story.

Touche' . The guy is nothing; riding on the ever fading genius innovations create by Steve J. His statements and interviews are a joke; i would give him 1 more year before even the diehards WallStreet Apple faithfuls would begin to see Apple needs a change at helm.