Verizon: Samsung could have its own popular smartphone OS

Imagine the Galaxy S III, but running on Samsung's own OS. Verizon has.

If Samsung wanted to, it could launch a smartphone operating system that would be a big competitor to iOS and Android. That's the opinion, anyway, of Verizon CEO Lowell McAdam, who made these comments today in an investor conference.

News.com reports that, according to McAdam, Samsung has the resources and the clout to launch a major new smartphone OS, stating, "There's a potential elephant in the room with Samsung." In fact, Samsung has its own mobile OS, called Bada, but so far only a few of Samsung's smartphones use it.

McAdam also points out that Samsung's recent patent court loss to Apple could cause the company to move in new directions for its smartphone business.

However, McAdam also seems to like the two current alternatives to iOS and Android: Windows Phone and BlackBerry. McAdam said that despite Research in Motion's current financial troubles, the BlackBerry maker should not be totally dismissed. He also praised Microsoft's Windows Phone, saying, "What I like about Microsoft, it's not tied to one piece of hardware."

Verizon has already confirmed it will sell a number of Windows Phone 8 devices when the OS is launched later this fall.

Source: News.com

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Android running on Samsung phones is more or less a Samsung operating system once you take into account the customisation and touchwiz interface; end of the day from what I understand Bada is being slowly killed off in favour of moving the focus onto Android from now going forward as feature phones and traditional basic phones are catered for as smart phones scale down in price.

I think they should just do android and WP.... those two are the most solid. I don't think we need another phone OS right now that won't have many apps for it, and would be obsoleted quick with lack of support after 1 or 2 releases. Just like those feature phones, they will not see a new update for any of thier apps ever.

As someone who has had the displeasure of using Bada I think it would be a terrible idea for Samsung to launch a fully featured OS. Bada is woeful it constantly lags and often crashes. The web browser is pitiful and constantly fails to load pages properly displaying an error message then refusing to let u go back on the browser. It has several memory full crashes even when nothing is running and the less said about the app store the better. Sammy should stick to doimg what they do best making boring phones with incredible screens and great specs with other people designing the software.

So he thinks Samsung could succeed with their own OS in this current market yet said this about WP7 in a less competitive market less than 2 years ago.

http://www.theregister.co.uk/2...indows_phone_7_wet_blanket/

I HATE that their service is the best bar none where I live, because I really am tired of supporting what seems to be a leadership group without a clear understanding of this aspect of their business. Simply amazing ...

Samsung builds hardware, they do not do software (or hardly anyway). Look what they do with WP8, they slap the device together from off the shelf parts, release it and then move on.

paulheu said,
Samsung builds hardware, they do not do software (or hardly anyway). Look what they do with WP8, they slap the device together from off the shelf parts, release it and then move on.

No that isn't what they do.

**** Bada they should work with Firefox OS and Ubuntu Phone OS, that way hopefully I won't be replacing my phone every few years, I want something that lasts. Also they're most ethical companies I can think of off the top of my head.

What this guy fails to understand, and has since the beginning, is a large part of what will make a platform succeed in the long term is ECOSYSTEM. Microsoft has Windows, Xbox, Server, Skydrive, Office 365, Office, Exchange servers ect ect ect. This is why WP will succeed. Not just because its a great product (WP8 is quite amazing from just what we've already seen), but because it will tie nicely into their huge portfolio of products. Samsung would what? Tie into their tv's? Great.

As usual this proves why Verizon is so messed up. Lowell thinks a new OS with no ecosystem could actually do well. It wouldn't. Stop taking your customers money to support your drug habits.
He also thinks blackberry will live? Its dead.

Edited by Nexus-, Sep 7 2012, 6:16pm :

nub said,
iOS, Android, WP. Is there really room for another OS in the market?

iOS,Android,Bada

bada OS is bigger than WP tbh

rfirth said,

Not at the high end.


I really really like this point of view, it brings out a really good thing to discuss: there is no competitor in the low-end smartphone market to android, it pretty much dominates. While I'm an android fan I would love to see a good linux-based OS that provides more challenge to android in terms of availability & cost. I hope someone sees the potential in MeeGo or WebOS and try to support android apps out of the box (not using a really pricey solution).

capr said,
anything will be better than android... i am having a terrible experience with my gs3

Lies. Slander. Everyone in Android land is happy, why would you even say that?

capr said,
anything will be better than android... i am having a terrible experience with my gs3

What terrible experience? I have the G-S3 and it's one of the best phone I had. ICS performs very well and it's going to get upgraded to Jelly Beans. I for one think that Android is getting much better than iOS.

capr said,
anything will be better than android... i am having a terrible experience with my gs3

huh? i'm brand new to android, and my gs3 has been awesome, no problems at all... you might have gotten a defective phone?

Samsung tried Bada, which of course failed. Bada had larger share than WP because they were selling mid range Bada smartphones cheaper than feature phones.

Bada's failure was blessing in disguise, if it was successful Apple, Google and Microsoft would have sued a hell out of them. You can't make an OS without infringing Microsoft's patents.

I haven't seen anything as ugly as Bada, I would rather buy a Symbian feature phone.

GauravAgr said,
Samsung tried Bada, which of course failed. Bada had larger share than WP because they were selling mid range Bada smartphones cheaper than feature phones.

Bada's failure was blessing in disguise, if it was successful Apple, Google and Microsoft would have sued a hell out of them. You can't make an OS without infringing Microsoft's patents.

I haven't seen anything as ugly as Bada, I would rather buy a Symbian feature phone.

You can't make an OS without infringinf MS patents? That is false. Also since Samsung already has a relationship with MS, I am sure MS would have worked out any potential issues.

But claiming you cant make an OS with infringing MS patents is simply false. Samsung could easily build an OS like Android or even with Android as its basis or some other form of Linux/Unix. The issues Samsung is having with Apple is dealing not with Android itself, which doesn't infringe on Apple, but with elements of TouchWiz that mimic iOS and the look and feel of the devices themselves.

There were OS' before Windows got in the game. All Samsung would have to do is use one of them.

TechieXP said,

You can't make an OS without infringinf MS patents? That is false. Also since Samsung already has a relationship with MS, I am sure MS would have worked out any potential issues.

But claiming you cant make an OS with infringing MS patents is simply false. Samsung could easily build an OS like Android or even with Android as its basis or some other form of Linux/Unix. The issues Samsung is having with Apple is dealing not with Android itself, which doesn't infringe on Apple, but with elements of TouchWiz that mimic iOS and the look and feel of the devices themselves.

There were OS' before Windows got in the game. All Samsung would have to do is use one of them.


MS and Apple both own patents on several fundamental workings of what an OS is. Buliding a new OS without infringing on Microsoft's (not Windows--Microsoft as a whole) patents is almost incomprehensible on today's hardware. A whole new mobile paradigm would need to be established, a whole new idea of what an OS is and does would need to be established.

Linux is just a kernel, not an OS. Any consumer OS built on top of Linux ultimately infringes on the IP of an existing player; Apple, Microsoft, or both. This is largely because Linux is free, and doesn't motivate hardware/platform innovation, so it can only grow in the playground built by commercial competitors.

Like Bada? I hate to say it, but I don't think Samsung could survive in the mobile market if all they did was sell phones with an OS that is not Android or WP. It won't have the marketshare or apps, and therefore it won't become as popular as Android, iOS, or WP.

tsupersonic said,
Like Bada? I hate to say it, but I don't think Samsung could survive in the mobile market if all they did was sell phones with an OS that is not Android or WP. It won't have the marketshare or apps, and therefore it won't become as popular as Android, iOS, or WP.

In the long term I agree with you but the ironic bit is Bada's market share is currently 0.1% higher than Windows Phone's xD