We already know that PC OEMs love to pack your machine full of junk. Maybe itβs because they really want you to have a great selection of βstuffβ installed on your new PC, or maybe itβs because they get paid to put it on there. Regardless, itβs annoying, it slows down your machine and most of the time itβs pretty ugly too. That last one is a concern when it comes to Windows Phone 7 (WP7), an operating system thatβs built to be visually clear, consistent and attractive.
Now, if we were to take the LG E900 for example, youβll quickly see that it doesnβt take more than a few ugly icons (or βtilesβ) to change all of that.

The LG E900 (or Optimus). Source: Engadget.
So went wrong? Itβs really very simple. Anyone thatβs seen the development kit for Microsoftβs WP7 platform will have noticed the distinct lack of rules around what you can and canβt do β there arenβt even any spacing requirements listed for UI elements. All thatβs suggested in the guidelines is that you space elements to ensure that theyβre touchable. The guidelines do give strict instruction on the use of case, but then the SDK doesnβt enforce those guidelines either.
As a result of the weak guidelines, when it comes to designing tiles for applications, developers really can do whatever they want. Even if a developer wanted some guidance, it's not there (with the exception of tile notifications). If the tiles are removable from the start screen, this wonβt be an issue.Β Anything that you download from the marketplace willΒ certainly fall into that category. But willΒ OEM and carrierΒ tiles be removable? Those that have purchased Windows Phone devices in the pastΒ β such as the HD2 from Telstra in Australia βΒ can tell you that OEMs and carriers arenβt above lockingΒ items onto your phoneβs home screen. Whilst those decisions were OEM decisions and not in Microsoftβs hands, having unwanted items locked to your phones main screen is definitely not a good user experience and itβs something Microsoft needs to keep in mind with WP7.
Those that have been following will have noticed that as we draw closer to launch, more and more leaks are occurring. Many of those models feature OEM βhubsβ, which are OEM attempts to differentiate those devices (Even though they all seem to be doing the same weather thing). Will these hubs be somehow locked to the start screen? Microsoft has stated that only OEMs and carriers can create tiles that are two spaces wide, however, Microsoft hasnβt discussed what customizations OEMs and carriers will bring to WP7 or if theyβll have the ability to lock things to the start screen.
LG isnβt the only offender here; the recent Sense UI for WP7 leaks showed us that HTC may also be placing some undesirable tilesΒ on your phoneβs start screen, as is Samsung. Keep your fingers crossed thatΒ these tiles arenβt locked onto your start screen, and that their designs pass through a good graphic designer or two before they get released for mass consumption. Maybe, if weβre lucky, Microsoft might even release a decent UI guide before launch?
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