Windows Phone 8 brings more flexibility to the Store

Early adopters of Windows Phone 7 probably know the pain they endured if they ever wanted to change the locale of their Markeplace. Indeed, on Windows Phone 7 the Marketplace would use the country you associated with your Live account which is a permanent setting. Users couldn’t change this unless they created a different Live ID.

Well now WPCentral reports that this is not the case any longer in Windows Phone 8 and folks that want to change their Store location can easily do so. It no longer matters where your Live/Microsoft/Xbox account is registered, what matters is the Country/Region setting you select upon activating the phone. So for example even if your Live address is in the UK you can just select US as the default region and you will be using the US marketplace. Of course you might have some problems with paid apps due to your credit card not being registered in the US, but free apps will work just fine.

What’s even better is that you can actually change this location setting and restart your phone and start using a different Store altogether. You don’t need to hard reset the phone and you’re not hindered by your Live account being in a different region.

This may be some really good news to folks living outside of the US who want to have access to some specific apps, or folks that travel a lot and want to use local apps. In either case it’s really good news and we’re really happy with this addition.

Source: WPCentral | Image via WIndows Phone Store

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WP7 / Xbox live region: US . Currently used region on my 920 is : Israel

So yes, the region changes and multibilling accounts are indeed possible now with WP8 and Win 8

But there are several matters: if you have several phones, changing the Store region WILL NOT affect other phones you have. That is: go to your Account settings at, select your other phone and try to browse to any application page, that you did not got yet (not in purchase history). Instead of install/try/buy buttons, you will see a message that you can't buy apps from this region, and a link to home region Store for the selected device.

The web version of Windows Phone Store is per device and is region synced to your devices and is syncing across WP8 device reboots on Store region changes.

This region change applies only to Windows Phone Stores and is per-device. This does not affect the Windows 8 Windows Store as it is region-free per it's region settings separately. This does not affect Xbox LIVE Store and/or your Xbox 360 (YET!!!). This portion of the service is still region locked, though you can unlock your Windows Phone Xbox LIVE games achievements freely no matter what Xbox region you are in.

This way or another, you will have several Billing IDs on commerce . microsoft . com, and often several PayPal billing agreement IDs, if you use PayPal to bill your Microsoft services, as for the US services you are billed by the Redmond campus, and for EMEA services you are billed by the Luxembourg affiliate.

By the way, I have a tip related to all this billing stuff, maybe worthy an article. Some of this (Microsoft Points-related) is already described on my Twitter @arseny92 at status 276641960910024704 , status 276642674457600000 and status 276643256043982848

No I don't find that likely at all. They would probably need to make bigger changes to make that happen and they don't seem to be willing to do that for 7.8