Windows Phone sales double, marketshare barely moves

Nokia’s last financial report may have been pretty disappointing but it’s not all doom and gloom for Windows Phone sales. The latest report shows that Windows Phone shipments have doubled increasing by 119% compared to last year.

The latest report from ABI Research takes a look at the mobile phone market in its whole and breaks down sales by OS. According to this info, unsurprisingly, Android still dominates the mobile phone sales for this year’s Q1. Google’s OS comes in at 44% of the total market, with another 15% taken up by AOSP handsets. That’s 24% year on year growth for Android.

Windows Phone is also doing well though its numbers are way smaller. As we mentioned Microsoft’s platform now sells 119% more devices compared to Q1 of 2013. However, its marketshare is still only a meagre 3% with only 13.2 million devices sold during the past three months.

Finally Apple’s iPhone is pretty much stagnating in terms of marketshare and growth. Apple’s sales account for 10% of the market during Q1, with 44 million device sold. That’s up 17% year on year, but it’s down 14% compared to Q4 of last year. Then again, we may see these numbers rise in Q2, as the first months of the year are generally slow for the tech industry.

What’s interesting here is that this report looks at the whole mobile market, including dumbphones, which still account for 30% of total sales. However that number is down 24% compared to Q4 of 2013, and Google seems to have received all of those new customers. Microsoft needs to increase their efforts in the low-end of the market before Android will be the one connecting “the next billion”.

Source: ABI Research via: WPCentral

Report a problem with article
Previous Story

ARM: $20 smartphones coming “in the next few months”

Next Story

The most important question of the Microsoft - Nokia acquisition, who owns Snake?

71 Comments

Commenting is disabled on this article.

I have a Windows Phone, the Nokia Lumia 521 with T-Mobile, and I love it. I got the 8.1 update, and am very impressed with the improvements to it. And I got this phone for $100 on Amazon.com with no contract. To me, that just seems better than paying $649 for a no-contract iPhone.

Any current iPhone has a much higher quality and brighter display (especially under light) with better touch performance, much better audio quality in the earphone as well as speaker and the microphone/s (so people hear you better), higher build quality (but not as much as people would like you to believe), better reception, better data latency and bandwidth performance, much longer battery life, much better overall and graphics performance, much better camera, and other hardware features that the Lumia 521 doesn't have.

That's hardware-wise. So yes, for you it may be better to buy a cheaper phone. For other people, for those very obvious reasons, it's not. And I'm not even referring to any software or OS features. So why even make a comparison when there are SO many fundamental differences between the devices you're comparing?

Lumia 720 is great for me, but that's a phone with excellent display and touch, good audio quality, exceptional camera, and exceptional build quality. It actually would make some sense to compare it to an iPhone, since not ALL hardware features are clearly far inferior, in fact many of them aren't.

But isn't it a bit ridiculous to compare a phone that costs 90 euros to a phone that costs 330 euros? I'm pretty sure that for €330 you could get better Android & Windows Phones than iPhone 4s. Just sayin'. :-) I might even have to take back my words of not buying another Android phone now that OnePhone is around the corner. It'll run circles around iPhone (even 5s) for less than half the price. :-)

In the long run it'll come down to quality and design. Android is the "Microsoft BASIC" of mobile phones, based on the rapidly aging and soon to be defunct Java. iOS is a much better and more modern design and, besides the boring old GUI, underneath is a pretty solid kernel that can go a number of years yet.

WP, on the other hand, is new. This is an OS that has many years to live. It's well designed, well programmed and has a unique GUI that's mirrored in the way all modern computers and tablets work.

For my money, there won't be an Android in 5 years. iOS will be reaching the end of its lifecycle while WP will still be going from strength to strength. Unless Google replaces Android with something technical superior, they're dead.

I guess one could ask 'what's the next big thing' and 'why do you think Windows Phone will be first to have it'? The main strength is Outlook and Office integration, however this is available on other platforms too (even officially supported by Microsoft).

Open always wins. History can prove this. I'm not saying Android will be the winner, but I am confident it'll stay around for quite a long time to come. Google have the capacity to completely rewrite Android fast, however I don't think it's necessary - launching most apps on my Android device takes milliseconds.

I feel the Windows Phone platform is open enough. Accessing a phone's files directly via USB on a PC is a must for me.

68k said,
I guess one could ask 'what's the next big thing' and 'why do you think Windows Phone will be first to have it'? The main strength is Outlook and Office integration, however this is available on other platforms too (even officially supported by Microsoft).

Open always wins. History can prove this. I'm not saying Android will be the winner, but I am confident it'll stay around for quite a long time to come. Google have the capacity to completely rewrite Android fast, however I don't think it's necessary - launching most apps on my Android device takes milliseconds.

I feel the Windows Phone platform is open enough. Accessing a phone's files directly via USB on a PC is a must for me.

Google doesn't have the ability to rewrite Android at all, let alone fast.

They are working 'backwards' from an outdated JVM that they cannot replace without killing App support and they are also working from Linux (although they are trying to control Linux for their own purposes).

Android has to break things to fix it, and Google can't do that.

It just is a really bad model and stability and security could kill it faster than a competitor.

Windows doesn't have to be the 'next big thing' it just has to be stable, fast, secure and consistent. Pushing forward with consistent is what Microsoft does well.


Major_Plonquer said,
Android is the "Microsoft BASIC" of mobile phones, based on the rapidly aging and soon to be defunct Java.

LOL. You do realise that Java is the most widely used programming language in the world right? Android is an OS, not a programming language like MS BASIC, which imo was awful.

Major_Plonquer said,

iOS is a much better and more modern design and, besides the boring old GUI, underneath is a pretty solid kernel that can go a number of years yet.

How would you know? Have you seen the source code for Apple's kernel?

Major_Plonquer said,

WP, on the other hand, is new.

WP isn't new, it's based on ancient Microsoft code, namely Windows CE, and sliverlight, which is basically flash.

Major_Plonquer said,

This is an OS that has many years to live.

Oh It'll live as long as Microsoft keeps pumping billions into it, OEM's, and App devs to keep the corpse alive.

Major_Plonquer said,

It's well designed, well programmed and has a unique GUI that's mirrored in the way all modern computers and tablets work.

Unique? No. Well designed? If you like a mass of tiles as your OS sure. Well programmed? I couldn't say because I've never seen the source code.

Major_Plonquer said,

while WP will still be going from strength to strength.

Yeah going from 3.5% to 3% marketshare is going from strength to strength alright...

Major_Plonquer said,

Unless Google replaces Android with something technical superior, they're dead.

Haha. Cool story bro. Now let's get back to reality shall we? WP is stagnant at 3% marketshare, Metro is universally hated, and Windows PC sales are in the toilet.

simplezz said,

LOL. You do realise that Java is the most widely used programming language in the world right? Android is an OS, not a programming language like MS BASIC, which imo was awful.


How would you know? Have you seen the source code for Apple's kernel?


WP isn't new, it's based on ancient Microsoft code, namely Windows CE, and sliverlight, which is basically flash.


Oh It'll live as long as Microsoft keeps pumping billions into it, OEM's, and App devs to keep the corpse alive.


Unique? No. Well designed? If you like a mass of tiles as your OS sure. Well programmed? I couldn't say because I've never seen the source code.


Yeah going from 3.5% to 3% marketshare is going from strength to strength alright...


Haha. Cool story bro. Now let's get back to reality shall we? WP is stagnant at 3% marketshare, Metro is universally hated, and Windows PC sales are in the toilet.

Of course WP is new, WP7 was still wince, WP8 runs the NT kernel and the WinRT api. Silverlight isn't flash, it is superior to flash and a shame it will be discontinued.

Microsoft can easily afford to keep WP going, the costs of doing so are much less than the licensing fees it receives from all of those Android OEM's as we now know over 200 Microsoft patents are being violated by Android according to a recent report from the Chinese government.

Android is by far the worst mobile platform, it doesn't perform well, it is full of holes, it looks outdated and it violates patents and user privacy.

simplezz said,

LOL. You do realise that Java is the most widely used programming language in the world right? Android is an OS, not a programming language like MS BASIC, which imo was awful.


How would you know? Have you seen the source code for Apple's kernel?


WP isn't new, it's based on ancient Microsoft code, namely Windows CE, and sliverlight, which is basically flash.


Oh It'll live as long as Microsoft keeps pumping billions into it, OEM's, and App devs to keep the corpse alive.


Unique? No. Well designed? If you like a mass of tiles as your OS sure. Well programmed? I couldn't say because I've never seen the source code.


Yeah going from 3.5% to 3% marketshare is going from strength to strength alright...


Haha. Cool story bro. Now let's get back to reality shall we? WP is stagnant at 3% marketshare, Metro is universally hated, and Windows PC sales are in the toilet.

Wow, so much wrong with everything...

"MS BASIC, which imo was awful"
Really, so back in the 1970s when it was winning over the computing world, it was so awful? (Microsoft made it name on MS Basic and compiler technologies.)

"Have you seen the source code for Apple's kernel"
Yes I have, you can too. Although I agree with you that it is kind of crap as it is a very limited version of the XNU kernel. (PS It isn't close to being OS X, although Apple still tries to confuse consumers by calling it that.)

"WP isn't new, it's based on ancient Microsoft code, namely Windows CE, and sliverlight, which is basically flash."
Silverlight is based on WPF/XAML, WP8's RT is not based on Silverlight, and WP8 runs the FULL NT kernel.

Side Note:
WPF/Silverlight/XAML/WinRT set of technologies are rather new in terms of 'technology' and application framework/platform models. Take some time and see why they are different that what iOS or Android provides and how they are newer and different than other frameworks available on any OS.

sjaak327 said,
Android is by far the worst mobile platform, it doesn't perform well, it is full of holes, it looks outdated and it violates patents and user privacy.
Hmm, that's strange, because my Android phone performs PERFECTLY. Never had any security issues (even do banking through my phone sometimes), it looks modern, and patents? Where did you get that from?

Here's my suggestion: don't judge Android based on one (Android) phone you may have purchased for $50 and hated. You get what you pay for.

Being newest to the market Windows Phone has got a long way to go. I found it's interface bland and clumsy - simple as that. Two-color theme? Come on, this isn't an alpha, and it's 2014.

As I stated in another post, I waited a whole year (to buy a new phone) to see Windows Phone improve. It just isn't up to my standards yet - if it were, market share would probably be like 20% by now.

So Windows phone shipments are growing commensurately with the growth of the smartphone market in general. I'm shocked...

The fact that it's still stagnating at 3% says a lot about consumer demand for it. Giving it away free to OEM's won't change that.

It's interesting when you look at a graph of Microsoft's smartphone marketshare for the past decade:
http://communities-dominate.bl...c883301a3fcfd786d970b-800wi

The peak was in 2008 at about 12%, and since then, Windows has been in a downwards trajectory.

You know what would move more phones? If the carriers would stop charging a monthly fee just because you have a smartphone. That is such a bunch of crap. A ton of kids AND adults would use smartphones, but they don't want to pay the extra fee each month and would rather use wifi for their data.

looking in the next week to replace my old Droid Razr Maxx (been a great phone but getting old) would give the Windows phone a look if not for being stuck to the Windows store for apps (same reason I would not own a Iphone) I like being able to side load apk's to much or at least have the choice of going with a different store like amazon (have gotten some nice free apps of the day from them)

Similar here in Canada.... Rogers' newest windows phone is the 1020, which is almost 1 year old.... Telus only carries the 520 and Bell only carries Samsung's Ativ S which is what, almost 2 years old now?

Farchord said,
Similar here in Canada.... Rogers' newest windows phone is the 1020, which is almost 1 year old.... Telus only carries the 520 and Bell only carries Samsung's Ativ S which is what, almost 2 years old now?

WIND has the HTC 8S and the Huawei Ascend W1. Both older budget devices but they work fine. I regularly get 3 days battery from my Ascend and no drama. Great little phone.

They need more on the high end. Going to verizon and att only doesn't help.

They need to get more phones on T-mobile. They sell well for the 521 but only other option is the 925 which is outdated now. I know a lot of people complaining that they have to go to att or verizon if they want the best windows phone.

anothercookie said,
They need more on the high end. Going to verizon and att only doesn't help.

They need to get more phones on T-mobile. They sell well for the 521 but only other option is the 925 which is outdated now. I know a lot of people complaining that they have to go to att or verizon if they want the best windows phone.

925 outdated?

It is still faster than most phones, and even its 8.7mp camera is ranked only below the 1020/1520/Icon.

Just wait for the 930, and buy it unlocked.

The 930 will use LTE network bands: 1, 3, 7, 8, 20
T-mobile uses LTE band 4 and later this year 12. So it won't be LTE compatible on the T-mobile network anyways. Hopefully they release a band 12 capable phone as it allows LTE to travel further distances.

anothercookie said,
The 930 will use LTE network bands: 1, 3, 7, 8, 20
T-mobile uses LTE band 4 and later this year 12. So it won't be LTE compatible on the T-mobile network anyways. Hopefully they release a band 12 capable phone as it allows LTE to travel further distances.

Sadly right now TMobile is a bit of a mess until they get all their towers 'refarmed' as they put it.

However for WP device, wait for the official WP8.1 release and you will see several more phones from other MFRs that will be more competitive with the Nokia devices.

After the transition Nokia-Microsoft gets over the bumps, they also has some upcoming devices planned for TMobile later this year that are not yet announced.

anothercookie said,
They are doing fine in city areas. If you live out in the middle of nowhere verizon is probably the only decent carrier.

I have to agree, even ATT sucks outside of cities.

I am not a fan of Verizon or their pricing, but they are the only real option for 3G+ speeds almost anywhere.

I wish Sprint would carry some of the *good* Windows Phones. Then I would seriously consider getting one.

They still have a long way to go, but they're getting there! WP8/8.1 is by far the most exciting OS available right now. Even the low-end (Lumia 520) devices operate smoothly, can't say the same about low/mid-range Android phones (my gf's spare 520 works smoother than my S3). I just hope that people would give WP a try before judging it.

sbasil said,
They still have a long way to go, but they're getting there! WP8/8.1 is by far the most exciting OS available right now. Even the low-end (Lumia 520) devices operate smoothly, can't say the same about low/mid-range Android phones (my gf's spare 520 works smoother than my S3). I just hope that people would give WP a try before judging it.

Root the S3 and use Titanium Backup to disable all the stuff she doesn't use. Works wonders.

It's the same problem as a new Windows desktop - all the crapware/bloatware installed slows the machine down. I always format/re-install fresh.

Can't quite do that with android, but you can freeze apps that don't need to run. Freeze, unless you are 100% sure you can remove it... bad times if you uninstall something you think you don't need and it's actually needed.

@wernercd
Thanks but I don't think that's the core problem with Android. I've installed Cyanogenmod and other roms, compiled and ported my own, rooted my phone, uninstalled programs etc. but it just isn't as "snappy" as WP platform, no matter what. And what's fun with WP is that you don't have to uninstall anything, it runs smoothly as it is and looks simple but nice. :-)

They will sell well when they get what they do best and what people love and got used to, wallpaper and icons, widgets are cool, but don't force people to use them. the WP home screen needs a re-desgin asap.

They already have iPhones & Androids for that. You'll just have to get used to the new tile look and forget about the icon jungle. :-)

So your saying trade tiles for a bland UI? Personally I love the live tiles, it's something that sets them apart from the competition. A number of the apps make it so I don't even need to go into them thanks to live tiles, which to me is the best kind of app.

Shane Ekanayake said,
2 of my friends bought wps . im also considering buying a lumia 1520 - galaxy note user

Co-worker has a 1520 and it looks sweet. I just upgraded from a Note 2 to a Note 3. Windows is still missing a healthy number of Apps. Although I could probably switch without world ending problems, the app store is what's held me back.

It barely moves because Apple has a stranglehold on two huge markets (in US 50/50 with Android and on heir own in Japan) which will tint the results worldwide in a major way.

If you disregard US and JPN picture is very different..

I think Windows phone will gain ground in iPhone if Apple releases the iPhone 6 with nothing more than a size bump. iOS is feeling very dated to me, boring even. If they go another generation with no innovation or major enhancement, I think they will be extremely vulnerable if MS doesn't blow it.

Let's see what happens after 8.1. It now has enough for me to go back with the Lumia 930 coming up. The only major drawback for me is the whole Xbox Music, lack of Zune thing. But MM can manage media downloading and dynamic playlists.

If microsoft wants windows phone to take off they should release a phone for £44.99 with low end specs. You can get android phones like the alcatel one touch pop for £40 yet the cheapest windows phone (nokia 520) is £60. Very few people want high end windows phones, they should target the low end instead.

68k said,
I REALLY miss skeuomorphic elements. Even basic blurring/transparency effects would do.

Windows Phone has had none of that. How can you miss it?

This is a really misleading article saying "However, its marketshare is still only a meagre 3%". That may be the case in the US, but in Europe and other markets WP has upwards of 10% or even more.

It's like the author is being deliberately manipulative with the figure(s) he quotes so as to be negative about WP itself, which is very poor writing.

As a Microsoft oriantainted site, of course we'd like to see better numbers, but whichever way you look at it, Windows Phone still has a long way to go. The high number attributes mainly to Italy as well btw, not Europe as a whole. (15% in Italy last time I read about it).

Well this should have been stated then, and the article should have read "3% in the US" or whatever figure was actually being referred to. After all in some markets, such as Italy as you mention, WP is ahead of the iPhone. Overall though in Europe market share is strong, here in the UK it's about the 10% mark.

mikeaspatrick said,
This is a really misleading article saying "However, its marketshare is still only a meagre 3%". That may be the case in the US, but in Europe and other markets WP has upwards of 10% or even more.

It's like the author is being deliberately manipulative with the figure(s) he quotes so as to be negative about WP itself, which is very poor writing.


It's not misleading at all. While WP is doing slightly better in some territories, overall it is stagnating and worldwide market share is around 3%. Just because you want WP to be a success doesn't mean that it is and whichever you look at the numbers it's doing pretty poorly.

The quarter's sales represent 30% of iPhone sales according to the article, however, this point is glossed over and excused. Slow period or not, it's a sizeable chunk of handset sales that went with Windows Phone, and while I'm not claiming for one second that every one of them would've gone the route of the iPhone, the fact that its sales represent such a large relative chunk of the iPhone's sales for this quarter, represents good inroads as far as I'm concerned.

Put it this way, an iPhone sale a couple of years ago means nothing because it doesn't equate to a sticky attachment for market share. The way the mobile phone industry works is many people buy a new one every year, two years, or so, in which case the market begins to reset itself and a new equilibrium develops. There are plenty of people who will buy iPhones because that's all they want, as there are for the other two camps, however, that's not to say everybody sits in the same camp. Most people don't give a rats and may very well try a Windows Phone when their contract is up rather than refresh with the platform they currently have.

If Windows Phone represents such a sizeable chunk of sales against a competitor for select quarters, they're sort of locking that in for a year or two until the handsets come up for replacement, which will help Microsoft because it provides a year or so of commitment from buyers who may like what they see and renew on that platform, rather than switch when the time comes.

Yes, Windows Phone's overall market share is small when you look at the big picture, but sales figures show more people are willing to take a punt on it relatively speaking, which is quite good news.

Windows Phone has a 3% market share, which is in no way "sizeable". Further, it lacks any momentum and there is no indication that will change. iOS and Android were both going from strength to strength during a similar period in their lifecycle yet already WP is stagnating.

I don't see how people could take these numbers as anything but negative.

mikeaspatrick said,
This is a really misleading article saying "However, its marketshare is still only a meagre 3%". That may be the case in the US, but in Europe and other markets WP has upwards of 10% or even more.

How is it misleading to state facts? And WP doesn't have anywhere near 10% in Europe. It might have in some anomalous countries like Italy, but in Germany for example, the biggest economy of Europe, it's at just over 5%.

And don't forget, most of those sales are coming from Nokia, which had quite a presence in Europe. Now that MS has taken over the devices division, I expect to see those numbers go down significantly.

mikeaspatrick said,

It's like the author is being deliberately manipulative with the figure(s) he quotes so as to be negative about WP itself, which is very poor writing.

Well the truth is the truth. You can sugar coat it, but it won't change the facts. WP has lost marketshare (was 3.5%, now 3%). It may have grown in unit shipments, but only in line with the growth of the market itself. It still hasn't captured any additional marketshare from the two leaders iOS and Android.

I'd say it's tripled - I've now seen three people with Windows Phones here in Australia.

However if Microsoft make Windows Phone 8 more attractive, I believe they can really start eating away iPhone market share. It's still too bland for me.

Edited by 68k, May 7 2014, 9:11am :

I'm starting to get used to that my beepboop notice from whatsapp does not always come from my phone. 2 times already last 2 months where I grabbed my own phone to see the message that there was someone close by that received the message. Last year that never happened!

I've actually seen quite a few of them with kids in high schools. Most appear to be the 520s, but I've seen a few 920s too.

It's a good sign and I was pleasantly surprised.

Every time I have to *shudder* catch the train to work, which thankfully isn't every day, I see people with Windows Phones. Usually no more than 3 people, out of about 30 using their phones.

Also in Australia btw

The question is, how do they get that traction? They don't offer anything that will make you say, "wow, I'm switching to this phone". I'd switch platforms in a heart beat if there were enough reasons to. However, at this point, Windows Phone doesn't offer enough for me to switch from Apple or my Android phones.

ubersicko said,
once they get proper traction in the U.S. they should get a bigger market share

Last US market share number I saw had it at a bit over 5%, it's growing globally though, just not as fast as the rest of the market is growing. This could all change with the fact they've made it free and opened up the hardware specs plus made it easier for OEMs to make phones.

JHBrown said,
The question is, how do they get that traction? They don't offer anything that will make you say, "wow, I'm switching to this phone". I'd switch platforms in a heart beat if there were enough reasons to. However, at this point, Windows Phone doesn't offer enough for me to switch from Apple or my Android phones.

They offer an OS that I go "Wow this OS does not crash" and it's buttery fluid. There goes one of the many reasons.

With 8.1 I'd say it has many compelling reasons to chose it over an iPhone. It always had more interesting hardware - but now you have way more flexible software that makes the iPhone feel very limited*. Android still is more flexible, but I'd argue too confusing as it just has too many options - it's the power user phone - but for most people I'd say WP is now the best option. Well leaving out the app situation.

* to be specific:- Cortana, Wordflow keyboard, live tiles, File Manager, etc

Biggest reason for me to choose WP over Android is no Google services, MS-Office and the integration with Windows 8.1 and Outlook.

nickcruz said,

They offer an OS that I go "Wow this OS does not crash" and it's buttery fluid. There goes one of the many reasons.

iOS has always been buttery smooth. And so has Android since Jelly Bean. What other reasons did you have again...?

Gungel said,
Biggest reason for me to choose WP over Android is no Google services, MS-Office and the integration with Windows 8.1 and Outlook.

Personally I find WP integration with Windows and Outlook quite poor but hopefully, now that MS seems to be in an accelerated development gear, this will be fixed.

simplezz said,

iOS has always been buttery smooth. And so has Android since Jelly Bean. What other reasons did you have again...?

Those were his reasons, to me there's plenty more; but Android is still not smooth. It's much improved, but I find with too many apps installed and running it starts to struggle again. Over time it just cannot cope and memory management is still not as good as it should be. You need the latest and most powerful handsets to mitigate the issue - with lower powered and mid range phones the problem rears it's head quite fast. Get an S5 or HTC M8 and you will be fine for the main, but there are still times when it stutters (and worse crashes). A situation I've never had with my 920 or 925.

nickcruz said,

They offer an OS that I go "Wow this OS does not crash" and it's buttery fluid. There goes one of the many reasons.

I agree. The WP8 OS is by far my favorite out of iOS and Android. Vertical Scrolling is so much better than horizontal scrolling. It just has a great feel on it and the live tiles are great as well.

JHBrown said,
The question is, how do they get that traction? They don't offer anything that will make you say, "wow, I'm switching to this phone". I'd switch platforms in a heart beat if there were enough reasons to. However, at this point, Windows Phone doesn't offer enough for me to switch from Apple or my Android phones.

Stability, Security, Speed?

These are a bit important to most users and especially enterprise customers. The Stability and Security are why it has replaced BB for enterprise.

More and more apps sync across all Windows devices and Outlook Mail, Calendar and People integration work flawless across all devices. WP is the best phone OS for sure if you use Windows as your main desktop OS.

Gungel said,
More and more apps sync across all Windows devices and Outlook Mail, Calendar and People integration work flawless across all devices. WP is the best phone OS for sure if you use Windows as your main desktop OS.
I use Windows 7 extensively as my main desktop OS. I have not missed a beat by using my iPhone or Galaxy Note.

JHBrown said,
I use Windows 7 extensively as my main desktop OS. I have not missed a beat by using my iPhone or Galaxy Note.

You do realize there is a chance you don't know what things you are missing. :)

There is an elegance to the integration and seamless accessibility that you won't get when constantly moving between Win7/Android/iOS.

Mobius Enigma said,

You do realize there is a chance you don't know what things you are missing. :)

There is an elegance to the integration and seamless accessibility that you won't get when constantly moving between Win7/Android/iOS.

There is an elegance in just avoiding windows all together

Nokia 520 did extremely well here in India. Though it still lacks few things which can increase the sales tenfold.

Compare to similar budget android, it needed Dual SIM Support and a File Manager in Windows Phone OS..

Hope that MS gets those things ASAP with their 8.1 and 8.1 update

yep and suddenly companies from irctc to hdfc started making apps for WP , as they do with Android and iOS.

People got pretty awwww bore with Android looks, feel and the platform being seen as a common platform where Nokia Lumia series does feel premium compare to similar budget Androids as specifically speaking Samsung / Sony or HTC has nothing to match with the Nokia 520 and WP performance at that lower price range..

Hope to see Dual SIM 5xx options at that 520 price range soon enough with that File Manager :D