Windows Phone shipments drop along with market share in Q2 2014

Every quarter, IDC puts out figures that represent worldwide shipments of smartphones by operating system and for Q2 2014, Android and iOS continued to dominate at the expense of Windows Phone, Blackberry and others. The firm said that smartphone shipments passed 300 millions for the second quarter to 301.3 million smartphones which is up 25.3% from the prior year.

The growth in shipments only benefited Android and iOS who now command 96% of the market with wth Android shipping 255.3 million units and iOS at 35.2 million. It's quite clear that Android is the dominant smartphone platform in the world as it now owns 84.7% of the market which is impressive by any measurement standard.

For Windows Phone fans, the news is not nearly as good. IDC said that market share for Windows Phone dropped from 3.4% last year to 2.5% this year with 8.2 million units being shipped last year and only 7.4 million units being shipped this year. 

Blackberry continued its free-fall from relevance with -78% growth this quarter with 1.9 million units shipped versus 2.9 million for the same period last year.

Android is clearly the platform to beat for all vendors as they have the lion's share of the market but will Apple be able to claw anything back with the iPhone 6? Windows Phone also has a few new devices coming out over the coming months that could help to boost shipments too but for now, Android is so far out in front, it may be hard for anyone to catch it.

Source: IDC

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They need to change their update policy. Even if a Windows 7 phone can run win 8.1 they don't update it like iPhones always do

Lack of features (both cohesive and up to par with what the competition has) is the issue.

Can't just throw stuff on a wall and hope that something sticks - which is how the current strategy appears to be.

I don't like Windows Phone as it is now, but I don't want to see it fail. I don't like Windows as it is now, but I don't want to see it fail either. Lack of competition is a bad thing as was proven when MS dominated the market. I don't want to see the same thing happen with Google or Apple, or anyone. What would be real nice is if MS would *really* start listening, (not this half assed listening that they have been doing). Use focus groups. Stick a WP, Android, BB, and iOS phone in front of them and find out exactly what they like / don't like. Take all the likes and incorporate that into Windows Phone. Seriously, is it that hard?

I see Firefox OS and Ubuntu Phone as more natural third ecosystems than Windows Phone TBH. They both have a lot of potential, and they are fully open source.

I don't know what the solution is.

I know people love to come here and bash the UI and claim everyone hates it, but is that truly the problem? Is there really nothing else going on?

All I know is that I have enjoyed my time with the OS and the improvements that have come with each update. I also know that more regular people around me are using WP devices than ever, so its surprising that the numbers would indicate a drop in support.

I don't know, it just seemed like the last 6 months were great for WP and it seemed like a positive wind was behind the platform now. More developer support than ever, a huge explosion in oems supporting the platform, etc. It has all seemed like positive steps.

As usual, those that had no interest in WP will swoop in and bask in the glow of its possibly failing, but I certainly hope things pick up over the next couple of quarters. I still feel like WP brought some great things to the smartphone market, ideas that the competitors saw fit to adapt for their own platforms in fact.

My Lumia Icon has been an excellent phone from both a software and hardware perspective. The camera is still one of the best out there, and running WP 8.1.1 has been a pleasure with all of the tweaks and new features brought along. I've even seen the apps I wanted show up and get proper support over the last 6 months, so its been a nice personal experience. Even Xbox Music is getting close with its most recent update.

I was glad to see positive talk and vibes starting to take over the community, but then this comes out and blows all of that away. I'm really not sure what MS could do to fix things other than what they are already doing: Get more oems on board, push your own devices, aggressively push updates, and grow marketing where it makes sense. If MS is playing the long game, then perhaps there is time to trudge through this rough time and slowly claw back into it.

The last year or so has been pretty static in share movement as a whole when compared to previous years which saw the collapse of Symbian and Blackberry, and the rapid rise of Android basically swallowing them up - something which no-one really predicted before it started to happen.

What I find interesting is that Apple has pretty much stayed flat at around 15% market share for years now and shows no signs of growing their market share, instead they are just benefiting from the increase in the size of the smartphone market. Microsoft also appear to be struggling to get really moving - but none the less the size of the market in sheer numbers now means that its viable to survive with even a relatively small market share as long as the features and apps are there - which in my opinion is the case with WIndows Phone.

I'd predict some good growth for Windows Phone this year particularly in emerging markets with lower end devices (probably at the expense of Android). Apple will stay happy at 15% because they make a lot of money from high end users.

Whilst Android out paces everyone in size it doesn't translate to better profits, whether long term that's sustainable is perhaps an issue.

lt8480 said,

What I find interesting is that Apple has pretty much stayed flat at around 15% market share for years now and shows no signs of growing their market share, instead they are just benefiting from the increase in the size of the smartphone market. Apple will stay happy at 15% because they make a lot of money from high end users.

Exactly.

And don't forget... "market share" is a company's percentage of sales based on the size of the entire market at any given time (usually over 3 months)

But it's really difficult to use "market share" to show any meaningful information about a single company's performance... since it's tied into what everyone else is doing too.

Apple started at 0%... hit a high of about 22% a few years ago... and they've been tapering off in recent times.

But... the entire smartphone market is growing as more and more people are buying smartphones today.

Apple is one company among 50 other companies selling smartphones around the globe.

As Apple's "market share" has been going down... their unit sales have been going up. That's the funny thing about percentages.

And from those units... Apple makes a lot of money. (that's by design... Apple tends to only sell products that earn them money)

Other companies don't share that same philosophy. Some of those companies sell products that make little to no money.

I really wonder how many of those other companies will be around in 5 years... particularly the bottom 40 of those other companies.

For me the problem is lack of new middle-rangeish WP phones. I'm still using the Lumia 800 (over two years old) but I don't really know what new WP phone to upgrade to. Lumia 830 seems promising, but it's far away from release. If my 800 broke down tomorrow, what would I get then? They don't sell the 920, 820 and 720 here in Finland anymore.

930 is too pricey for me, 630 would be fine if it wasn't for the camera. 1320 and 1520 are way too big (6"). Seen my friend taking pictures with the 1020 and it felt "slow", like the processor wasn't powerful enough for the 41 MP camera.

Kind of hard for MS to be a "Mobile-first, Cloud-first" company when no one wants their sub-standard offerings! This platform (and Nadella's strategy) is D-E-A-D! The ONLY reason they were doing the business they did with WP was that many people had loyalty to the Nokia brand...now that they burned that bridge (along with a couple platforms), there is not one compelling reason for anyone to own one.

Third-party apps is the problem with WP.

I personally like the interface, I rely heavily on MS services, I like the idea of live tiles and I love Nokia build quality and also pricing is attractive.

Even if I had faith that devs will realise WP is there and is a good platform, or that MS will successfully "bribe" them to really put their minds into WP, I don't see why I should stick with a platform whose 3rd-party app versions are not on par with iOS and Android.

I'm not talking about petty features like backgrounds in Whatsapp chats or emoticons for Facebook Messenger, I'm talking about basic functionality, for instance, many people are reporting that after upgrading to WP 8.1 they can't get notifications from Whatsapp, and Whatsapp is huge here, it's THE deal breaker for most users.

I can overlook the lack of local apps, like my town, post office, banks, etc, but c'mon, why huge apps (Twitter, Facebook, Whatsapp, TripAdvisor, Vodafone, ecc) do not work properly? Does Windows Phone users' money stink? The data that you can steal from us are not valuable enough? Google and/or Apple are "bullying" devs into making bad apps for WP?

I can confirm that WhatsApp on WP8.1 has backgrounds and the notifications do work.... there were problems in the Dev Release but I understand they have been fixed. There was a reason it was a developer release.

The past year or so has been weird for MS/Nokia. The 920 was (still is for me) a great flagship device. The 1020 was/is great but too costly on top of me having a year left on contract. Not sure what to suggest overall but keep the updates coming, keep Cortana hopping, push devices and OEMs and for the love of GOD fix the music app/experience. Get the old Zune team back to show you how it's done MS. **shakes fist**

It's also a stigma that MS has going against it. People mindlessly walk into a mobile store and just say "give me a phone" and there you have it. 70% of the time it's an Android, 20% of the time it's an iPhone and somewhere in the 5% range it's a WP maybe. It's the path of least resistance. If you had 6+ devices at each store, you'd have more marketshare. At the ATT store I went to the other day they had a 1520 and a 1020. A year old phone and a new-ish phone. That's it.

If they want more share - they need to put more devices in front of people so when someone says "give me a phone" the odds that it's a WP device goes up. I digress.

Now, give me a new flagship phone. ;)

Its normal. People just hate the squares interface MS is trying to force to everyone. There are no 2 persons alike and you want to force those squares to everyone??? Android is winning because there are no 2 same phones out there. Everyone has customized it different (including wiredos that put the "Metro" launcher on Android too - yuck)...

Not even close. Go into a mobile store, any store. Now, tell me where the WP devices are. You can't can you? They're in the back, in the corner. There might be two or three if you're lucky. Now, where are the Android devices? Throw a rock and you'll hit one. That's the difference. Android = saturation, WP = sparse. It's actually surprising they even have the market share that they do.

DaveBG said,
...

There are no two Windows phones alike out there as well.

I have yet to see someone with the exact same tiles I have pinned to start.
I have yet to see someone using the same background image I'm using.
......

laserfloyd said,
Not even close. Go into a mobile store, any store. Now, tell me where the WP devices are. You can't can you? They're in the back, in the corner. There might be two or three if you're lucky. Now, where are the Android devices? Throw a rock and you'll hit one. That's the difference. Android = saturation, WP = sparse. It's actually surprising they even have the market share that they do.

Not sure which store you're shopping at, but at the AT&T stores around here, the Lumia's are right in the middle of the place.

I bet only 5% of users customise what they see on Android out of the box. I know plenty of people who have sold their Android phones and moved to iPhones because they hated how Android looked and worked, and didn't realise, didn't know how, didn't have the time or inclination to make it look and work better. Android has so much potential, but it just makes it too hard - not that it's exactly struggling despite that - but even still there's room for something like WP that is elegant and efficient.

DaveBG said,
Its normal. People just hate the squares interface MS is trying to force to everyone. There are no 2 persons alike and you want to force those squares to everyone??? Android is winning because there are no 2 same phones out there. Everyone has customized it different (including wiredos that put the "Metro" launcher on Android too - yuck)...

I have yet to see a Windows Phone that looks like mine.

Dot Matrix said,

I have yet to see a Windows Phone that looks like mine.

why are you so simple? sure they are not 100% identical - you might have different squares arranged in different way BUT IT IS ALL AQUARES. on Android every phone is completely different and many people need time to actually be able to use someone else phone. yes it is to THAT extend different.

DaveBG said,

why are you so simple? sure they are not 100% identical - you might have different squares arranged in different way BUT IT IS ALL AQUARES. on Android every phone is completely different and many people need time to actually be able to use someone else phone. yes it is to THAT extend different.

So, they're squares? So what?

Ever since WP came out in 2010 I hear the same damn things from the same fanboys...
WP is dead?? Blahblah
CHINA is the reason why android is dominating... WHY???
HOW COME GOOGLE DOESN'T EXISTS IN CHINA? AND YET THEY ALLOW ANDROID???
BELIEVE OR NOT ,CHINA WILL CONITNUE TO ACCOMODATE ANDROID AS LONG AS THEY CAN UNTIL THEY ARE DONE STEALING HOW ANDROID WORKS.THEN THEY WILL KICK ANDROID OUT OF THE COUNTRY, THERE IS A REASON WHY APPLE IS NOT DOMINATING CHINA....WP IS DOING AIT.. ALL MSFT HAVE TO DO IS MARKET MARKET MARKET!!!THE NEXT 2 QUARTERS WILL BE INTERESTING

ej1024 said,
Ever since WP came out in 2010 I hear the same damn things from the same fanboys...
WP is dead?? Blahblah
CHINA is the reason why android is dominating... WHY???
HOW COME GOOGLE DOESN'T EXISTS IN CHINA? AND YET THEY ALLOW ANDROID???
BELIEVE OR NOT ,CHINA WILL CONITNUE TO ACCOMODATE ANDROID AS LONG AS THEY CAN UNTIL THEY ARE DONE STEALING HOW ANDROID WORKS.THEN THEY WILL KICK ANDROID OUT OF THE COUNTRY, THERE IS A REASON WHY APPLE IS NOT DOMINATING CHINA....WP IS DOING AIT.. ALL MSFT HAVE TO DO IS MARKET MARKET MARKET!!!THE NEXT 2 QUARTERS WILL BE INTERESTING

First off, your all caps rant is annoying. Secondly, you have zero idea how Android actually works. Android ITSELF is OPEN SOURCE. ANYONE can take the code and put it on their hardware and sell it...no licensing required. What Google does, though, is offer their suite of Google branded services...including the "Play Store", YouTube, Gmail, Google Search, Maps, and others. They are offered as a complete package...hardware manufacturers can not pick and choose which apps they want, it's all or nothing. For those that choose "nothing", they often provide their own software, their own app stores, etc. THESE phones are what sell the most in China, also known as "white box" Android phones. They have ZERO to do with Google or any of their products, apps, or services. Since the software is again, OPEN SOURCE, they can verify that the devices are not sending information back to Google or anyone else. Also, the idea that the MARKETING is the problem is ridiculous. They have a terrible platform which does not YET have feature parity with Android and iOS, and they have a FRACTION of the apps available. Want a Sonos app? Nope. Denon? Nope? Tivo? Nope. Nest? Nope. Crestron? Nope. Until they get developers on board with the platform, they will continue to fail.

MS has the same problem with Windows Phone as they do with Windows 8.x -- Metro. They need to take a step back and come up with another interface. I know there will people that will reply and say that me saying Metro is butt ugly is my opinion (and they will be right), but it is an opinion that is shared by quite a few people. I don't like the flat look at all, but if I have to put up with it (which I don't on Android) at least Google and Apple did a better job at it. Seriously, MS needs to realize this is 2014, people don't want to look at completely sharp squares that are monochrome...

runningnak3d said,
MS has the same problem with Windows Phone as they do with Windows 8.x -- Metro. They need to take a step back and come up with another interface. I know there will people that will reply and say that me saying Metro is butt ugly is my opinion (and they will be right), but it is an opinion that is shared by quite a few people. I don't like the flat look at all, but if I have to put up with it (which I don't on Android) at least Google and Apple did a better job at it. Seriously, MS needs to realize this is 2014, people don't want to look at completely sharp squares that are monochrome...

*yawn* And I don't like dead icons that don't do anything. Your point?

runningnak3d said,
MS has the same problem with Windows Phone as they do with Windows 8.x -- Metro. They need to take a step back and come up with another interface. I know there will people that will reply and say that me saying Metro is butt ugly is my opinion (and they will be right), but it is an opinion that is shared by quite a few people. I don't like the flat look at all, but if I have to put up with it (which I don't on Android) at least Google and Apple did a better job at it. Seriously, MS needs to realize this is 2014, people don't want to look at completely sharp squares that are monochrome...

Personally I liked the UI on my old Lumia 1520 but the lack of any decent apps in the store ran me off the WP8.x platform entirely very recently.

I was hanging in there for many months hoping it would get better but it never did so back to android I went and sold the 1520 on ebay.

Dot Matrix said,

*yawn* And I don't like dead icons that don't do anything. Your point?

I didn't say I have a problem with live tiles. I said I had a problem with how they looked. I use many widgets on Android because I can get data at a glance. I know you (and many others) just don't want to believe that live tiles are just ugly widgets, but they are....

runningnak3d said,

I didn't say I have a problem with live tiles. I said I had a problem with how they looked. I use many widgets on Android because I can get data at a glance. I know you (and many others) just don't want to believe that live tiles are just ugly widgets, but they are....

They're not widgets. They do more than just sit there and look pretty.

Dot Matrix said,

They're not widgets. They do more than just sit there and look pretty.


like what? Widgets can be clicked and controlled like real programs on the spot interactively .

runningnak3d said,
...

Partially agree.

The phone is too different from the competition so the front line sales teams do not even know how to market the platform advantages.

Dot Matrix said,

Yes, they do. Live tiles are live icons to full applications.


Have you ever used an Android phone? What do you think a widget is? The facebook widget gives you a stream of your timeline, if you click on it, opens the full facebook app. The twitter widget does the same. Clock widget? Yep, it opens the full clock app so you can set alarams, etc... OHH the most important part -- they are not just ugly squares :)

Dot Matrix said,

Yes, they do. Live tiles are live icons to full applications.

Pretty much what a widget does. MS just made it a main focus of the OS while android makes it more of an option.

Dot Matrix said,

They're not widgets. They do more than just sit there and look pretty.


I am afraid you are confusing icons and widgets: they are quite different.

Dot Matrix said,

*yawn* And I don't like dead icons that don't do anything. Your point?

The live tiles just don't show the right info many times. There is no way of knowing whether the live tile is showing latest info or info which is 1 day old. iOS does have few dynamic icons which always show accurate info.

wingliston said,

Crazy. I see more and more Windows Phone users everyday though.

That is crazy seeing how the already minuscule market share is declining, so what you are anecdotally saying flies in the face of actual facts. WP has less market share than WinMo ever had before it was abandoned

Sonne said,

That is crazy seeing how the already minuscule market share is declining, so what you are anecdotally saying flies in the face of actual facts. WP has less market share than WinMo ever had before it was abandoned

True, but the market is much larger now. So even with a smaller market share now there are probably more devices out there. Basic math.

Yeah, MS is missing for me. I really wanted to try the platform again with the 930, but it is Verizon exclusive. MS still has not Zune-like client, through I think Media Monkey works as well on it as Android, but now, I'm going with a Galaxy S5 Active or an LG G3. MS has dropped the ball on their mobile RDP client with no gateway support, however, their Android version is excellent.

I just don't see MS headed in a direction that will make them a major player. They had opportunity, and IMO missed. Andorid and Apple will increase their lead and put pressure on MS to bow out. If something dramatic doesn't happen in the next 2 years, I thing WP will go the way of the Kin.

I don't see that at all. Sure they missed big time, I'll give you that. They should have the market than Android has. But they messed up, but they are working well on Plan B. They have WP8.1 at the point where Android OEMs can easily put WP or Android on the same device. They have what, 30 new OEMs joining them with 8.1.1, that dramatically changes the landscape already, never mind over 2 years.

I wouldn't get any Android device until Android L comes out, it's the first time Android has looked halfway decent, better to wait for devices that run it natively if you really can't wait for WP, although, I would.

Nah, that's another market. WP is going to do well in the low and mid market against Android over the next couple of quarters.

Imagine how much money Apple would have with just 5% growth! It is pretty insane how much money they make even with a much smaller percentage of the market.

Apple apps are better in general. Even some big apps like instagram let you at least see more content on a 4 inch iPhone than they do on a 5.5 inch android phone. It's ridiculous that a phone like the LG G3 with it's crazy resolution display can't show as much information on the same app as it does on iOS.

Windows Phones tend to last much, much, much longer than Android phones. Many Android phones lose support very rapidly, usually after the first year. With my 8X, it is still being supported a year and a half later (by Microsoft at least with the developer previews of WP 8.1 at the moment).

What do you mean by last longer? I still have my G1 I use and my MyTouch 3g. Those are 2 two first android phones and they both still work great. I use my old SGS1 as an MP3 player every week. Still works great.

Software wise, Android is getting better and I have found that most people dont care what version of the OS they are on as long as what they need the phone for, works as it should.

dbam987 said,
Windows Phones tend to last much, much, much longer than Android phones. Many Android phones lose support very rapidly, usually after the first year.

WP7? Lumia 900? The difference between Android and Windows Phone is that once an OEM stops supporting a device, WP is effectively a brick, whereas with Android, we can turn to third party roms such as Cyanogenmod.

dbam987 said,
Many Android phones lose support very rapidly.


You mean similar to when microsoft screwed over all of their WP7 users by not letting them update to WP8?

Order_66 said,


You mean similar to when microsoft screwed over all of their WP7 users by not letting them update to WP8?


haha you nailed it!

DaveBG said,

haha you nailed it!

That was messed up and given how little market share WP7 gained we can tell with hindsight that they should have skipped it and jumped straight to WP8 (which would have been 7 I guess). But still you can see why they did it, desperately trying to bring something new to the market to get people interested. With Android there's no reason for not supporting old devices except greed on the part of the manufacturers. If Cyanogenmod can bring out working ROMs, then surely so could Google/OEM.

Neither situation is great, but on the whole WP gets better support than Android, especially with the Developer Preview program.

Not TOO surprising since we're in a transition period, with people holding off as new phones are (slowly) coming to market, and the existing phones are (extremely) long in the tooth.

I expect this to reverse in the next quarter due to ample new phones and 8.1 and its updates.

Then why are iOS and Android still gaining? They have different models coming out all the time.

MS needs to do more to attract users. What exactly, I have no idea.

The IDC numbers also show that iOS market share also shrank even though shipments were up. The biggest gainer is Android again.

You answer your own question... they have new models "all the time". If you're on last year's flagship, you have a new flagship to update to.

I'm on a Nokia 920. There is NO PHONE for me to "update" to yet. I can't update to the 930 (not available in the US... and the Icon is only available on Verizon and I'm on AT&T). If I needed a new phone tomorrow... I'm not sure WHAT I'd do.

Most people who upgrade dont use their old phone anymore other than a media device. Marketshare increases a lot more when people switch platforms or are a new customer.

MS came in to a market saturated by iOS and Android. It is going to be really difficult for them to gain ground and I doubt they will be #2 at all. If they do, then it is going to be a looong loooong time. Samsung should be keeping a close eye on this.

techbeck said,
Then why are iOS and Android still gaining? They have different models coming out all the time.

MS needs to do more to attract users. What exactly, I have no idea.

They need to make sure WP8.1 is on every display unit. WP8.1 makes up a lot of ground with a notification center, extra tile column for all devices and of course Cortana. Unfortunately, most display units are running WP8 and vanilla WP8 is heavily lacking in features when compared to iOS and Android. When consumers walk into the store they need to see that WP has features that are comparable to iOS and Android. What they get is a plain Jane WP8. That's a hard sale. Consumers still operate under "what you see is what you get" and they're going to assume that there's very little to the OS if all they see is WP8. Plus, since 8.1 has been such a slow rollout, many consumers are only going to see WP8 phones for the next few months.

WP8.1 isn't going to make any difference. Even with the iPhone 6 coming out soon the current iPhone models are selling well and that will only get stronger later this year when iPhone 6 hits the market.

I dont think 8.1 will make much of a difference. MS need to market it better or it could just be the pure fact that it is difficult to break out in to a market that is already tightly controlled.

SJTWD said,
The IDC numbers also show that iOS market share also shrank even though shipments were up. The biggest gainer is Android again.

Which is not surprising at all: Android, as well as WP,offers devices in every price segments, Apple does not.

techbeck said,
Then why are iOS and Android still gaining? They have different models coming out all the time.

MS needs to do more to attract users. What exactly, I have no idea.

The whole MS buying Nokia, waiting for 8.1, etc has meant there's been very little marketing or push for WP devices the last 9 months. That's let Android gobble up any market share WP could have had. Even iOS has struggled, although I expect that to change a decent amount with the iPhone 6.

It's going to go from Nokia with a couple of devices a quarter to 30 companies and dozens of devices, the iPhone with a decent screen size, Android may have a commanding lead right now, but it's not going to last.

TheShark said,
Android may have a commanding lead right now, but it's not going to last.

People said the same thing about Windows back in the early 90s ;)

TheShark said,

The whole MS buying Nokia, waiting for 8.1, etc has meant there's been very little marketing or push for WP devices the last 9 months. That's let Android gobble up any market share WP could have had. Even iOS has struggled, although I expect that to change a decent amount with the iPhone 6.

It's going to go from Nokia with a couple of devices a quarter to 30 companies and dozens of devices, the iPhone with a decent screen size, Android may have a commanding lead right now, but it's not going to last.


iOS struggled at what precisely? They increased shipment by 12.7% of pure high end phones. There are far more poor people in this world, so Android will win the market share race. Steve Jobs straight out implied when the iPhone was launched that they weren't going for market share.

I still find it funny when everyone compares one company (Apple) to a conglomerate of many Android and Windows Phone companies. Apple doesn't sell iOS, it sells the iPhone.

They need a flagship phone, they were really on the cusp of making a nice push toward being relevant with the 920 a few years ago I love mine but they really really needed a flagship phone with new features this fall.

swanlee said,
They need a flagship phone, they were really on the cusp of making a nice push toward being relevant with the 920 a few years ago I love mine but they really really needed a flagship phone with new features this fall.

The 930 is the current flat ship and is only a couple of months old. The problem with flagship WP devices is they are never competitive with Android flagships. I know WP runs better on slower hardware, etc, etc. but the whole point of a flagship is bragging rights due to crazy high specs.

bithush said,

The 930 is the current flat ship and is only a couple of months old. The problem with flagship WP devices is they are never competitive with Android flagships. I know WP runs better on slower hardware, etc, etc. but the whole point of a flagship is bragging rights due to crazy high specs.


The 930 might be the actual flagship but... it has not the wow factor that the 920, my actual device, was able to generate at launch. I was interested in the McLaren but I have no plans to replace my 920 with the 930, a repackaged Icon btw.

Dare I say the WP operating system needs a total overhaul. Current UI is feeling stale and is getting boring. Moreover, the app store is still lacking. There are no phones announced with cutting edge hardware. Just a rehash of old Snapdragon 800s and 600s. So we cannot expect magical jump in market share.

swanlee said,
They need a flagship phone, they were really on the cusp of making a nice push toward being relevant with the 920 a few years ago I love mine but they really really needed a flagship phone with new features this fall.

I think flagships are important, but with the high end of the market getting saturated? They should be pushing where they're growing - the low end.

Q2 had no real new devices there as I recall, plus I can see people holding off due to the Nokia purchase.

Cosmocronos said,

The 930 might be the actual flagship but... it has not the wow factor that the 920, my actual device, was able to generate at launch. I was interested in the McLaren but I have no plans to replace my 920 with the 930, a repackaged Icon btw.

Well when the 920 launched there wasn't much else so it was the obvious flagship. Then the 1020 came out which should be been the next flagship, but it was too expensive (and bulky) so was too niche a device to take flagship status. Then the 1520 which was a bit big for some and didn't have as good a camera as the 1020, so likewise couldn't take over the role of flagship. Thus when the successor to the 920 finally came (the 930 obviously) it felt underwhelming as we have bigger screens, better cameras and similar specs on other phones.

So really we need to wait for the 1030, and for it to be much cheaper and slimmer when it's launched than the 1020 was, and faster and sexier so that it can be seen as a worthwhile flagship and successor for people with 920, 925, 928 and 1020s to upgrade.

We don't need a revolution, once you have your bang it's all iterative from there. It's not like the iPhone has changed much since it came out, but there's always enough to make people upgrade (and even that usually needs 2 years).

Cosmocronos said,

The 930 might be the actual flagship but... it has not the wow factor that the 920, my actual device, was able to generate at launch. I was interested in the McLaren but I have no plans to replace my 920 with the 930, a repackaged Icon btw.

Who knows what the McLaren would have really brought to the table, it sounded gimmicky at best to me, and probably would have made it too expensive. I'm content that it was cancelled. As I said below, we just need a competitively priced 1030 that has some new camera tricks up it's sleeve (multi-lenses perhaps) and the best specs of any Windows Phone yet.

d5aqoëp said,
Dare I say the WP operating system needs a total overhaul. Current UI is feeling stale and is getting boring. Moreover, the app store is still lacking. There are no phones announced with cutting edge hardware. Just a rehash of old Snapdragon 800s and 600s. So we cannot expect magical jump in market share.

No, don't you dare. I'm still happy with the UI, I might be used to it now, but it's still light years ahead of iOS and Android. I would like some subtle 3d elements (ala Android L) and more features from RT (coming with Threshold) but otherwise it's great.

I'm sure with 20 new OEMs and a much easier dev path with universal apps the next couple of quarters will see a decent, if not remarkable improvement in market share.

TheShark said,

Well when the 920 launched there wasn't much else so it was the obvious flagship. Then the 1020 came out which should be been the next flagship, but it was too expensive (and bulky) so was too niche a device to take flagship status. Then the 1520 which was a bit big for some and didn't have as good a camera as the 1020, so likewise couldn't take over the role of flagship. Thus when the successor to the 920 finally came (the 930 obviously) it felt underwhelming as we have bigger screens, better cameras and similar specs on other phones.

So really we need to wait for the 1030, and for it to be much cheaper and slimmer when it's launched than the 1020 was, and faster and sexier so that it can be seen as a worthwhile flagship and successor for people with 920, 925, 928 and 1020s to upgrade.

We don't need a revolution, once you have your bang it's all iterative from there. It's not like the iPhone has changed much since it came out, but there's always enough to make people upgrade (and even that usually needs 2 years).


Personally, and I emphasize "personally, I have always considered both the 1020 and the 1520, which I had for a week and returned because it was too big, niche devices. Check the disaggregated market share percentage for WP: in the high end segment the 920 is still the one with the biggest one.
While I do not disagree that for some, even many, people the camera is a determining factor for many others, myself included, is not. What I like of the 930 are the screen size, 5" is my perfect size and the processor, not the latest one but again the 930 is a repackaged Icon. Its downsides are the lack of a SD card, the lack of Glance, something that even in the good old days of WM I envied very much, and, although subjective, the choice of a mix of metal and polycarbonate for the body.
While I also agree that we do not need a UI revolution adopting the Live tiles would be a big boost for WP; also substantial improvements in some of the standard apps, like the Office and One Note packages, an email app allowing the use of Categorizes and Colors like in Outlook, an improved Calendar that again use Categories and Colours, bringing back the Agenda view that we lost with WP 8.1, allow users to sync data as far back as they want; is it asking for a decent, both Metro and Desktop, app to sync the device with a computer?An app that offers, at least, the same level of granularity that Zune offered and while we are there allowing a full backup of the phone on the computer, etc. etc.. Details are what make the difference: why MS is still not allowing users to change the colour of its apps to the default one and, or transparent?
And yes, I am aware that the new Office touch will arrive but.... it is not here yet.

"Its downsides are the lack of a SD card, the lack of Glance, something that even in the good old days of WM I envied very much, and, although subjective, the choice of a mix of metal and polycarbonate for the body.
While I also agree that we do not need a UI revolution adopting the Live tiles would be a big boost for WP; also substantial improvements in some of the standard apps, like the Office and One Note packages, an email app allowing the use of Categorizes and Colors like in Outlook, an improved Calendar that again use Categories and Colours, bringing back the Agenda view that we lost with WP 8.1, allow users to sync data as far back as they want; is it asking for a decent, both Metro and Desktop, app to sync the device with a computer?An app that offers, at least, the same level of granularity that Zune offered and while we are there allowing a full backup of the phone on the computer, etc. etc.. Details are what make the difference: why MS is still not allowing users to change the colour of its apps to the default one and, or transparent?
And yes, I am aware that the new Office touch will arrive but.... it is not here yet."

You have some great points. I REALLY wish MS would implement these suggestions.

While SD card support would be nice, the deal breaker for me is Glance. Why they didn't put that in I don't know, but because of this, I'll be staying with my 920 until they release something that does.

The rest are software improvements and could come irrespective of what handset you purchase.

Ideas Man said,
While SD card support would be nice, the deal breaker for me is Glance. Why they didn't put that in I don't know, but because of this, I'll be staying with my 920 until they release something that does.

The rest are software improvements and could come irrespective of what handset you purchase.


Once I read a quite long thread on WPCentral about the lack of Glance and a guy who was an electric engineer was explaining that Glance requires a screen that is more expensive; I am not an expert in this specific field but I cannot phantom a price difference higher than $2/3 per unit, even at $5 I would happily pay the difference. As for the rest of your comments I agree that my other suggestions are software and not hardware related but nevertheless having them available would boost the overall interest and demand for the devices.

d5aqoëp said,
Dare I say the WP operating system needs a total overhaul. Current UI is feeling stale and is getting boring. Moreover, the app store is still lacking. There are no phones announced with cutting edge hardware. Just a rehash of old Snapdragon 800s and 600s. So we cannot expect magical jump in market share.

Agree with the UI. The App store is fine mostly though. The ones that are missing for me, are just web wrappers, but yeah, the UI is a bit stale (especially that Settings menu, uggh)

swanlee said,
They need a flagship phone...

Wait , what about that crap that Windows Phone runs fine on low end hardware? Specs are nothing? LOL