Feedback from customers who have bought Samsung Electronics" Q1 device suggests that a pre-launch teaser campaign by Microsoft might have backfired, a Samsung executive said today. The Q1 went on sale in the U.S. in May and is based on Microsoft"s Origami platform. Microsoft collaborated with Intel to create Origami, which combines a tablet edition of Windows XP with a pen-based tablet computer similar in specification to a laptop computer.
"Feedback has been quite mixed," said David Steel, vice president of marketing for Samsung"s digital media business, in a briefing with reporters at the company"s headquarters in Suwon, south of Seoul. A positive or negative response is generally related to how much of the pre-launch Origami hype the person had been exposed to, Steel said.