Google is making your web searches in AI Mode more personalized with the rollout of Personal Intelligence. Originally introduced in the Gemini app last week, Personal Intelligence is now expanding to Google Search.
This feature lets Google connect the AI mode with other Google services like Gmail and Google Photos, and add personal context to each search query.
"Personal Intelligence lets you tap into your context from Gmail and Photos to deliver tailored responses in Search, just for you," said Google Search VP of Product RobbyStein in today"s blog post.
The idea is simple: instead of generic suggestions, AI Mode can connect dots across your emails (like flight bookings or hotel reservations) and photos (like family outings or recent purchases) to make recommendations that fit seamlessly into your actual plans and preferences.
The blog post highlights some practical use cases. For example, it can help you search for sneakers based on brands you’ve recently bought. Or it can help with planning a family trip by referencing a hotel confirmation in your Gmail and ice-cream selfies in Photos, then recommend a kid-friendly museum nearby or a local parlor.
Personal Intelligence is rolling out as a Labs Experiment in English, and will only be available in the US as a start. It"s initially limited to eligible subscribers of Google AI Pro and Ultra plans.
If you want to try Personal Intelligence yourself, here’s how to enable it.
- Open Search and tap your profile.
- Click on Search personalization.
- Select Connected Content Apps.
- Connect Workspace and Google Photos.
Google says that the feature is "built with privacy in mind." Personal Intelligence doesn’t use the provided data to train AI models; instead, it just uses your photos, emails, bookings, etc., for additional context for your searches. On top of that, users can choose which data from specific services to share with AI Mode.
Despite Google"s claims, users might still be concerned about privacy, as having AI re-read their personal info in plain language might feel scary. However, there’s no need for (additional) concern, as Personal Intelligence uses data that Google already has; it just makes the company’s possession of it more visible.
Source: Google