Meta announced that it"s adding support for more languages for its Meta AI translation feature on Facebook and Instagram. The feature now supports language translation in Hindi and Portuguese, in addition to English and Spanish.
The social media giant started testing the feature almost a year ago and added bi-directional English and Spanish support in August. Facebook and Instagram creators can use Meta AI to translate and dub their reels to reach people in some of the largest Reels markets, the company said.
Meta"s language translation feature is free to use on public Instagram accounts and Facebook creators with more than 1,000 followers in countries where Meta AI is available. It mimics the sound and tone of a creator"s voice to make a Reel sound more authentic than using another voice. Creators can also lip-sync the translated audio to their mouth movements.
Meta said that each Reel with translated audio gets a clear label telling the viewers that they are watching translated content. They can tap on the three-dot menu button in the bottom-right corner of a Reel to access settings for translations, where they can turn the feature on/off, change language, or choose a language they prefer to keep untranslated.
The translation feature for Reels will be expanded in the future with support for more languages. According to Instagram CEO Adam Mosseri, Reels are among the biggest crowd-pullers in recent years, and the company"s focus is to build more features around them.
Meta recently updated Facebook Reels with a new recommendation engine and launched a new app called Vibes, built around short-form videos.
Language translation is the latest fashion in the tech world. Meta"s feature works similarly to YouTube, which launched multi-language audio support for millions of creators worldwide.
Apple recently introduced a Live Translation feature on iOS 26 and AirPods that uses Apple Intelligence to translate different languages in real-time. Meta"s instant messaging platform, WhatsApp, now allows Android and iOS users to translate messages for individual chats, group chats, and Channel updates.