Netflix is the undisputed king of the TV streaming industry, which is probably why the company thinks it is relatively safe to branch out into other territories such as mobile games, crossovers with popular IP, and a TikTok-style doomscrolling feed to keep you addicted to the app. Now, on the back of all its other efforts, it has decided to raise prices in the U.S. once again.
This is the second time since 2025 that Netflix has hiked its prices. All subscription plans are impacted by this move. The ad-supported tier will now cost $8.99/month instead of $7.99/month, the Standard plan has been bumped to $19.99/month compared to $17.99/month previously, and the Premium subscription has jumped from $24.99/month to $26.99/month. The old rates were a result of a price hike that came into effect just in January 2025.
Netflix" justification for the price hike is the same as usual, which emphasizes the value offered by the streaming giant. In a statement to Variety, it explained:
Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices.
The updated rates will be applicable to both old and new subscribers, but the latter will receive an email notification when their next billing cycle kicks in. It"s worth noting that the scope of the price hike is still unclear. The United States is definitely impacted, but the support pages for other regions may have to be manually checked. For example, the plans in Pakistan here still cost the same, with the Mobile plan costing PKR 250/month ($0.90), Basic priced at PKR 450/month ($1.61), Standard tagged at PKR 800/month ($2.86), and finally, Premium coming in at just PKR 1100/month ($3.94).