Apple’s Q4 2025 earnings results paint a rosy picture of the company"s situation, with revenue reaching $102.5 billion and net income totaling $27.4 billion. Apple rolled out a wide range of new products in 2025. Yet, next year marks a particularly significant milestone: the company’s 50th anniversary. To celebrate, Apple is reportedly preparing a lineup of products that could draw major attention.
According to Bloomberg’s Mark Gurman, Apple’s 2026 lineup is set to kick off with the iPhone 17e, an entry-level iPad powered by the A18 chip, and an iPad Air featuring the M4 processor. The company is also expected to introduce an updated MacBook Air with the M5 chip, along with MacBook Pro models equipped with the M5 Pro and M5 Max chips, as well as new Mac displays.
Between March and April, Apple is expected to launch its smart display, available in both speaker-based and wall-mounted versions. The rollout will coincide with the debut of a revamped Siri, which is set to receive significant AI-powered upgrades. According to Gurman, this will “lay the groundwork for a broader smart home security ecosystem — including cameras — slated for later in the year.”
At the Worldwide Developers Conference (WWDC) in June, Apple is expected to unveil iOS 27, macOS 27, watchOS 27, and other operating systems, alongside major updates to Apple Intelligence. Gurman also noted that while a new iPad mini could debut in 2026, the next-generation iPad Pro is not expected to arrive until 2027. However, an M5 upgrade to the Mac mini and Mac Studio should drop next year.
In September 2026, Apple will unveil the iPhone 18 lineup alongside its next-generation Apple Watches. The event could also mark the debut of the company’s first foldable iPhone. Additionally, Apple may offer an early preview of its long-rumored smart glasses during the same event.
The first major redesign of the MacBook Pro since 2021 is expected to arrive by the end of 2026. This model will reportedly feature M6 Pro and M6 Max chips, a thinner chassis, and an OLED touch display.