YouTube has announced several new AI-powered creation tools at its Made on YouTube event, designed to make content creation “playful and effortless.” Google DeepMind’s Veo 3 Fast is being integrated into YouTube Shorts for free, allowing creators to generate video clips and backgrounds with sound from prompts. New Veo capabilities will enable creators to add motion to photos, stylize videos, and add props or characters to scenes with a text description.
The Edit with AI tool that YouTube has developed helps you turn raw footage into a first draft by intelligently arranging moments, adding music, transitions, and voiceovers. It has also announced the Speech to Song remixing tool which allows you to transform dialogue from eligible videos into catchy soundtracks for Shorts. All AI-generated content will use SynthID watermarks and content labels to help people identify AI content.
YouTube CEO Neal Mohan said that AI is the next evolution of these tools and wants to “empower human creativity.” The Veo tools are rolling out initially in select countries: the US, UK, Canada, Australia, and New Zealand.
YouTube is also introducing new features to make brand collaborations easier and more lucrative for creators. For example, a new, flexible sponsorship format for long-form videos allows creators to dynamically insert, remove, and resell brand segments. This new format allows videos to become “living assets” by enabling the creator to sell the same ad slot to multiple brands or in different markets over time.
Shorts Creators will soon be able to add a direct link to a brand’s site for brand deals allowing creators to drive traffic and conversions. The YouTube Shopping program is also expanding to new markets, including Brazil, and adding more top merchants like Nike and Best Buy. YouTube will also use new AI systems to identify and tag products mentioned in videos automatically.
YouTube mentioned that it has now paid out over $100 billion to creators, artists, and media companies in the last four years. The new flexible sponsorship feature will be tested with a small group of creators early next year.
YouTube also announced its largest upgrade to Live with new features based on community feedback. Creators can now practice before going live to test their setup without risk. Another new feature called Playables on Live allows creators to stream games from a library of 75+ titles while interacting with their audience.
Creators will be able to broadcast in both horizontal and vertical formats simultaneously with a single unified chat room. AI-powered highlights will also automatically create ready-to-share Shorts from the most compelling moments of a livestream. On the ads front, new side-by-side ads are less intrusive format for viewers, and channel members can now transition from public to members-only livestreams without disruption.
YouTube said its adding more new tools to YouTube Studio to assist creators during the creation process. Ask Studio is an AI-powered conversational chat tool that gives creators personalized insights on a channel’s analytics and community feedback. There’s also an update to the Inspiration Tab to offer fresh content ideas with insights on why they could work based on audience behavior.
The streaming company will also expand A/B testing for titles to more creators so they can compare three titles and thumbnails per video to see which is the most effective. A Collaborations feature is also allowing up to five creators to be added to a video, the stream will then be shown to all participating creators’ audiences.
Finally, to help creators fight AI abuse, a likeness detection tool is being expanded to all YouTube Partner Program creators, enabling them to easily manage and request the removal of unauthorized AI-generated videos that use their facial likeness.