Google founders defend website after Big Brother claims


Recommended Posts

Google has tried to dismiss fears it is becoming the "Big Brother of the internet" by storing details of people's personal searches.

The founders of the world's largest search engine said that those who were worried about their privacy should be more concerned about posting photographs and personal information on social networking sites such as Facebook and MySpace.

The company was accused of breaching privacy after it emerged that it was planning to "read" customers' Google Mail emails to offer them targeted advertisements. However, Sergey Brin, 34, who with Larry Page, 35, founded the company 10 years ago, said social networking sites were the "number one privacy concern".

"There are things that end up there, especially if you are young and you are going out to parties and getting drunk and then decide to take a few pictures and put them on social networking sites," he said at Google's Zeitgeist conference in Chandler's Cross, Herts. "These things pop up and may haunt you for days, months or even years later. We go through a huge amount of effort to protect people's private data."

He said targeting customers with advertising that matches their hobbies would improve their internet experience.

source

I really wish companies would stop with the "targetting ads will improve your internet experience" crap. Ads are there to make money, not improve experiences.

Granted, most websites wouldn't survive without them, however, stop trying to push them off as a "feature" or "benefit".

That's pretty cool you got to admit.

The defense here seems to be that "you can (and many are) doing things that are worse for their privacy than what we do".

Right.

And how many people do those things in comparison to using Google stuff? So - which is a bigger problem?

I really wish companies would stop with the "targetting ads will improve your internet experience" crap. Ads are there to make money, not improve experiences.

Ha ha ha ha! Yes and I wish Google would stop their "do no evil" crap. How stupid do they think we are?

So now, let me get this straight:

"The company was accused of breaching privacy after it emerged that it was planning to "read" customers' Google Mail emails to offer them targeted advertisements." and yet "{Google goes} through a huge amount of effort to protect people's private data." Interesting.

" {Google} said targeting customers with advertising that matches their hobbies would improve their internet experience profitability." Ahhhh there ya go!

being a privacy zealot, i personally don't see any problems with machine-targeted ads as long as they're not making a separate copy of the data (which includes identifiable record keeping). And as far as I'm aware, Gmail's system falls within these bounds.

Sadly, I'm more scared of the federal government at this point than Google, although I know the USG would just take Google's files if they wanted. I do try to throw them off with this little extension, however:

http://mrl.nyu.edu/~dhowe/trackmenot/

Every few seconds it sends a random search to google, yahoo, and MSN.

A log of the past few minutes:

[sTREAM] log refreshed: Sun, 30 Dec 2007 06:18:03 GMT

WARN:Component returned failure code: 0x80004003 (NS_ERROR_INVALID_POINTER) [nsIIOService2.newFileURI] | Sun, 30 Dec 2007 06:18:03 GMT |

[ACTION] saveOptions(enabled=true,freq=12000,burst=true,cookies=false) | Sun, 30 Dec 2007 06:18:09 GMT |

[QUERY] engine=google | query='Anorexia' | status=200 | mode=timed | qpm=NaN | Sun, 30 Dec 2007 06:18:10 GMT |

[QUERY] engine=google | query='Iceberg' | status=200 | mode=timed | qpm=62.893 | Sun, 30 Dec 2007 06:18:24 GMT |

[QUERY] engine=aol | query='nfl draft' | status=200 | mode=timed | qpm=7.958 | Sun, 30 Dec 2007 06:18:39 GMT |

[QUERY] engine=aol | query='K-Fed' | status=200 | mode=timed | qpm=5.959 | Sun, 30 Dec 2007 06:18:59 GMT |

[QUERY] engine=yahoo | query='airlines' | status=200 | mode=timed | qpm=4.778 | Sun, 30 Dec 2007 06:19:12 GMT |

[QUERY] engine=msn | query='the constitution' | status=200 | mode=timed | qpm=4.762 | Sun, 30 Dec 2007 06:19:25 GMT |

[QUERY] engine=yahoo | query='health' | status=200 | mode=timed | qpm=4.685 | Sun, 30 Dec 2007 06:19:37 GMT |

[QUERY] engine=msn | query='directions' | status=200 | mode=timed | qpm=4.778 | Sun, 30 Dec 2007 06:19:44 GMT |

[QUERY] engine=aol | query='Iraq' | status=200 | mode=timed | qpm=5.047 | Sun, 30 Dec 2007 06:20:03 GMT |

[QUERY] engine=aol | query='espn' | status=200 | mode=timed | qpm=4.724 | Sun, 30 Dec 2007 06:20:23 GMT |

[QUERY] engine=msn | query='southern cross' | status=200 | mode=timed | qpm=4.464 | Sun, 30 Dec 2007 06:20:41 GMT |

[QUERY] engine=aol | query='kate middleton' | status=200 | mode=timed | qpm=4.329 | Sun, 30 Dec 2007 06:20:57 GMT |

[QUERY] engine=aol | query='yoga' | status=200 | mode=timed | qpm=4.269 | Sun, 30 Dec 2007 06:21:09 GMT |

[QUERY] engine=msn | query='limewire' | status=200 | mode=timed | qpm=4.329 | Sun, 30 Dec 2007 06:21:19 GMT |

[QUERY] engine=aol | query='most popular file sharing program ever' | status=200 | mode=timed | qpm=4.402 | Sun, 30 Dec 2007 06:21:39 GMT |

[QUERY] engine=msn | query='lost' | status=200 | mode=timed | qpm=4.270 | Sun, 30 Dec 2007 06:21:49 GMT |

[QUERY] engine=aol | query='Learn Meditation Easily' | status=200 | mode=timed | qpm=4.348 | Sun, 30 Dec 2007 06:22:00 GMT |

[QUERY] engine=aol | query='mexico' | status=200 | mode=timed | qpm=4.405 | Sun, 30 Dec 2007 06:22:11 GMT |

[QUERY] engine=msn | query='wellness -spyware free credit report' | status=200 | mode=timed | qpm=4.450 | Sun, 30 Dec 2007 06:22:20 GMT |

[QUERY] engine=google | query='bone cancer' | status=200 | mode=timed | qpm=4.531 | Sun, 30 Dec 2007 06:22:34 GMT |

[QUERY] engine=google | query='love jones' | status=200 | mode=timed | qpm=4.527 | Sun, 30 Dec 2007 06:22:45 GMT |

[QUERY] engine=yahoo | query='neopets' | status=200 | mode=timed | qpm=4.564 | Sun, 30 Dec 2007 06:23:04 GMT |

[QUERY] engine=google | query='golf' | status=200 | mode=timed | qpm=4.464 | Sun, 30 Dec 2007 06:23:12 GMT |

[QUERY] engine=aol | query='Spyware' | status=200 | mode=timed | qpm=4.552 | Sun, 30 Dec 2007 06:23:27 GMT |

[QUERY] engine=msn | query='canada' | status=200 | mode=timed | qpm=4.519 | Sun, 30 Dec 2007 06:23:43 GMT |

[QUERY] engine=google | query='music and lyrics' | status=200 | mode=timed | qpm=4.493 | Sun, 30 Dec 2007 06:23:50 GMT |

Sadly, I'm more scared of the federal government at this point than Google, although I know the USG would just take Google's files if they wanted. I do try to throw them off with this little extension, however:

http://mrl.nyu.edu/~dhowe/trackmenot/

Every few seconds it sends a random search to google, yahoo, and MSN.

A log of the past few minutes:

...or you could just randomize the cookie ID, which seems to be a more secure way as well as less wasteful of bandwidth.

The problem isn't if they read emails to offer you targeted ads, the danger is that they might store that information to build up some sort of profile about you. Werther they do that or not I really don't know.

But beside all that, if you want to keep private you shouldn't use the likes of Gmail. Find a provider who guarantees privacy, you'll probably have to pay but you can't really expect such service to be free. Or set up your own email server, it's actually very simple if you've an always on connection :)

But thats the thing people dont know gmail scans their emails for advertising keywords/phrases (although it sounds alot sinister saying they "read" them). I mean I think the journalists could probably do a lil more research but realistically it still shocks people reporting about it know because the masses do not know. If anything this is probably one of the few areas where government regulation would be handy so that lilttle things like this cannot be stuffed into EULA or pages of pages of terms of conditions that you cannot expect the majority of people to read.

Search Profiling + Email Reading + medical information + satellite images of your house. Some governments would kill (and most have) to get this kind of information about you, and we all cry out when they do. Yet by some strange quirk of fate, Google can do this and no-one says a thing.

Thing is, people choose what they want to disclose on Facebook/MySpace. Not so on Google, and despite the claims it's very hard to "opt out" of Googles data crunch on you.

Surely by never using their services. Its not obligatory...!

I don't see the big thing, people CHOOSE to use googles services, and are surely more then entitled to track what a user does on THEIR website, no?

What about adsense? That's everywhere, and Google will still get stats about it.

Search Profiling + Email Reading + medical information + satellite images of your house. Some governments would kill (and most have) to get this kind of information about you, and we all cry out when they do. Yet by some strange quirk of fate, Google can do this and no-one says a thing.

Could? You don't think they're scraping that info already? ;)

Personally, I don't mind the "targeted ads". Honestly, if they're going to put up ads, I'd like them to just put up:

  • ads of nifty tech stuff
  • ads for games
  • ads with yummy girls on them :p

Don't really agree to breaking into our privacy to do it though. I feel they'd be better off offering a couple bucks or some sort of incentive for answering their survey of "what we like." I mean, just because I've searched for a kind of spider, medicine, house repair stuff, etc doesn't mean I'm interested in it. :rofl:

As for MySpace, I do agree with a bit of that though. However, that's occurs through their own stupidity. People sit and wonder,"Humm... why won't they hire me?!" Maybe because you're getting stoned on your MySpace?! :woot:

Though... I think those stupid people should uhh.. keep on doing what their doing.

:pint: + :camera: = :heart:

This topic is now closed to further replies.
  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Posts

    • It is such a shame. I used to really respect Neowin's articles.
    • So.... slower fixes and slower security updates are preferred? I mean, there is no goldilocks zone here until it can literally update without ever needing a restart, and even then I'm sure someone would complain.
    • [New Deal] Save 73% on a lifetime EbookMagic Starter Plan by Steven Parker Today's highlighted Neowin Deal comes via our Apps + Software section, where you can get a lifetime subscription and save 73% on a lifetime EbookMagic Starter Plan. EbookMagic helps turn your ideas into complete, professionally formatted ebooks without spending weeks writing, editing or designing. Simply enter your title, genre and key details, and EbookMagic creates structured content, polished layouts and a custom cover in just minutes. Instead of juggling separate writing tools, formatting software and cover generators, EbookMagic handles the entire ebook creation process in one place. Generate content, customize your book and export ready-to-use files designed for publishing, sharing or personal projects. EbookMagic Lifetime gives aspiring authors, creators and entrepreneurs the flexibility to build, publish and scale projects over time without ongoing subscription fees. Whether you're building lead magnets, creating educational resources or starting your self-publishing journey, EbookMagic simplifies the process and helps bring ideas to life faster. AI-Powered Ebook Creation AI Writing Assistant: Transform prompts & ideas into complete ebook content. 12 Professional Writing Styles: Write using multiple styles and tones. Author Style Mimicking: Adapt content to preferred writing styles. Personalized Cover Generator: Produce custom ebook covers automatically. AI Audiobook Creator: Convert your books into professional-sounding audiobooks using a variety of realistic AI voices (1 audio book included). Built to Help You Create Faster Lightning Fast Creation: Build complete ebooks in minutes. Target Audience Optimization: Tailor content to specific demographics and reader preferences. Intelligent Chapter Structure: Automatically organize chapters and generate a table of contents. 15+ Genres Supported: Create fiction, non-fiction, business, romance, self-help and more. Quality Assurance: Improve readability and engagement with built-in content optimization. Convert to Interactive Books: Transform standard content into interactive experiences. 57 Major Languages Support: Produce ebooks across supported languages. Ready for Download & Publishing Ready for Sale: Create professional books that can be published and sold on Amazon KDP and other major publishing platforms Kindle & Print-Ready Formats: Export files prepared for publishing. No Watermarks: Create cleaner deliverables for publishing. Commercial Usage Rights: Sell or publish your ebooks. Built-In Editing Tools: Make edits before export. What You'll Get 5 Ebooks per month Each generated ebook can support up to 500,000 words per book. Up to 50 cover generations 12 professional writing styles Author style mimicking Personalized Cover Generator Convert to Interactive Books Multiple languages support Kindle & Print-ready formats Commercial usage rights No watermarks Good to know Length of access: Lifetime Redemption deadline: Redeem your code within 30 days of purchase Access options: Desktop and mobile Max number of devices: Up to 3 devices can be used per license. Available for both new and existing users that are not on lifetime plan. Updates included A lifetime subscription to EbookMagic Starter Plan normally costs $149, but this deal can be yours for just $39.99, that's a saving of $109. For full terms, specifications, and license info please click the link below. Get this EbookMagic Starter Plan lifetime deal for just $39.99 (was $149) Although priced in U.S. dollars, this deal is available for digital purchase worldwide. Support queries If you have queries or need support for any of the Neowin Deals, please use the contact form here. Neowin Deals are managed and sold by StackCommerce who represent Neowin on an affiliate basis. Why we post these deals We post these because we earn commission on each sale so as not to rely solely on advertising, which many of our readers block. It all helps toward paying staff reporters, servers and hosting costs. So for those that keep moaning and complaining, be thankful we're still online for you to even do that. Other ways to support Neowin Whitelist Neowin by not blocking our ads Create a free member account to see fewer ads Make a donation to support our day to day running costs Subscribe to Neowin - for $14 a year, or $28 a year for an ad-free experience Disclosure: Neowin benefits from revenue of each sale made through our branded deals site powered by StackCommerce.
  • Recent Achievements

    • One Month Later
      Clizby earned a badge
      One Month Later
    • One Month Later
      Timaximus earned a badge
      One Month Later
    • Week One Done
      Timaximus earned a badge
      Week One Done
    • Rookie
      FBSPL went up a rank
      Rookie
    • First Post
      davidbazooked earned a badge
      First Post
  • Popular Contributors

    1. 1
      +primortal
      491
    2. 2
      PsYcHoKiLLa
      170
    3. 3
      +Edouard
      164
    4. 4
      Steven P.
      85
    5. 5
      ATLien_0
      76
  • Tell a friend

    Love Neowin? Tell a friend!