Facebook to launch mobile ads

[alexalex]

Facebook Inc., the world?s largest social networking service, will begin displaying advertisements on its smartphone and tablet applications as soon as early March, theFinancial Times reported late Sunday.

Seeking higher revenues in advance of the blockbuster US$5-billion initial public offering the Palo Alto, Calif.-based company has set for this spring, Facebook plans to introduce what it calls ?sponsored stories? into mobile news feeds within weeks, several people familiar with the matter told the FT. Advertising agencies have already submitted proposals for the new feature, the people said.

Making money from mobile was highlighted as a top priority for Facebook when the company filed documents for its highly anticipated and long expected IPO last week. Half of all 845 million Facebook users globally accessed their account through a mobile device last December, yet a lack of advertising means Facebook makes no money from those visits.....

http://business.financialpost.com/2012/02/06/facebook-to-launch-mobile-ads-within-weeks-report/

[nyolc8]

Please no... (It's slow for me without ads) :/

[thealexweb]

Please no... (It's slow for me without ads) :/

Increasing amounts of their traffic is coming from mobile devices, how do you expect them to deliver a return to their shareholders if they don't show ads to all their users?

[Blackhearted]

I think they should consider making their android app actually work decently first before they think about putting ads into it.

[Got3n]

Hooray for adblock on android ^_^

[He's Dead Jim]

Lolol fb drones of compliance... :D

[ichi]

I think they should consider making their android app actually work decently first before they think about putting ads into it.

Indeed, as if the Android Facebook app didn't suck enough already.

[remixedcat]

way to waste people's allready limited bandwidth!!! plans are having less and less quota on them and they wanna pull this crap... bleh. expect to se them fail. FB is allready on the way out with this timeline BS this just takes the cake.

Indeed, as if the Android Facebook app didn't suck enough already.

I hate it as well it is slooowww as hell... even on wifi it's slow.

[techbeck]

Hopefully the Adfree app will block these

[onionjuice]

Thanks for the heads up, I won't update facebook then. lol.

[Wombatt]

I was wondering why they had not done this yet. Concidering some people never visit the actual website.

[Roger H. Veteran]

Hooray for adblock on android ^_^

This wouldn't be an "ad" per say though. It's just a like a story on from X friend posting a status update. This is why people have been bitching about "sponsored stories" for the longest as they aren't an typical ad. Facebook will just inject them into the news feed but instead of being from Jane Doe, it's just from "Sponsored" - it's also not from some random website, it'll be from facebook's IP address itself, same as the page you are visiting.

[techbeck]

This wouldn't be an "ad" per say though. It's just a like a story on from X friend posting a status update. This is why people have been bitching about "sponsored stories" for the longest as they aren't an typical ad. Facebook will just inject them into the news feed but instead of being from Jane Doe, it's just from "Sponsored" - it's also not from some random website, it'll be from facebook's IP address itself, same as the page you are visiting.

Well, that blows. Hopefully someone will come out with a way to block these.

[Roger H. Veteran]

It's not really all that bad I guess, Gizmodo on the mobile page does it now too sometimes. Once in a while you'll see instead of "Facebook" or "Apple" in the blue header/tag area you'll just see "Sponsored" and you kinda just skip over it. On the normal page it's shows it's "sponsored" imagine on a hover of the mouse.

[chrispinto]

Hm.. Where will it all fit? Or do they mean for the mobile browser site rather than the app?

[Roger H. Veteran]

Hm.. Where will it all fit? Or do they mean for the mobile browser site rather than the app?

Read my explanation above, it's just being stuck within the feed. The App pulls from the same location as the mobile browser so the code they use generates page. The page will just look like this:

Jane Doe - Blah blah blah

John Doe - Blah blah blah

Sponsored - Blah blah blah

Johnny Doe - Blah blah blah

Sponsored - Blah blah blah

Janice Doe - Blah blah blah

So just look at your facebook news feed page now and replace one fo your friends name with sponsored and some text about some sneakers instead of about some girlfriends party

[BoredBozirini]

If something would drive Facebook to its death is this. As soon as people start noticing ads, they stop using it.

[grik]

Jailbreak iPhone use Cydia adblocker and it should be done.

Be sure to knonw that if the ads increase, its expected that you will get complains and the userdatabase will drop, be sure of that. Its not a question of IF, its a question of % quota. And to lose 5 or 10% for Google+ could be the end of facebook.

Social Networks are trends, so if you kill one trend, another one will follow. Not very wise, you guys are big enough as it is, dont be greedy.

[Ently]

Wait... Facebook has ads? (seriously I have never seen one :/)