Russian marketshare: Windows Phone > iOS

By Muhammad Farrukh
in Windows Phone/Mobile

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Grand Master

Muhammad Farrukh

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It seems Windows Phone in Russia is turning into a roaring success. According to IDC more than 250,000 Windows Phones have been sold in Russia since phones supporting the language were released in September 2011, taking 3% market share in 2011.

The performance has in fact been so encouraging that they expect Windows Phone to take 14% market share in 2012, ahead of iPhone, which is expected to only take 9% of the market.

Said Simon Baker, analyst at the IDC:

Today?s sales results of a new mobile platform from Microsoft allows one to predict that in the first quarter of 2012 Windows Phone is likely to be able to surpass the number of iOS smartphones sold in Russia

In a press release Microsoft notes retailers selling Windows Phones were very pleased with the results, saying they surpassed expectations, and that Windows Phone was off to a stronger start than Android at the same stage in 2009.

Buyers were also very satisfied with their handsets, with 98% are satisfied and 94% willing to recommend it to friends.

They also note women for 59% of buyers, nothing this is sign of another success ? creating a phone that focussed on functionality rather than specs and which was easy to use out of the box.

Grand Master

Boz

Posted
Posted

250,000 units shipped in 6 months? Wow Russia market must be completely uninterested in smartphones and overall shipments of smartphones are minuscule anyways.

It could mean there are millions of iPhones and Android phones in Russia but this chart shows only shipments from last 6 months. So 250k vs millions is not raging success.

Also, the chart is a "forecast" which can be wrong of course, considering that Russia market is a very diverse one and slow with smartphone adoption compared to Western Europe.

Btw, you might want to post a source of that document so people can see the whole picture. Here, I'll do it for you

https://docs.google....roe8t1CJA&pli=1

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