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Sony France Compares PS Vita to Four-breasted Woman

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Posted

The French arm of Sony Computer Entertainment has published a PlayStation Vita ad that certainly pushes the boundaries of sexism.

The magazine ad, which was spotted by

Kotaku, compares the Vita with its front touchscreen and rear touchpad functionality to a woman with four breasts.

The tag line is "Touch both sides, twice the sensations

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Posted

Sony needs to fire their Playstation marketing department. They're worse than Microsoft when it comes to weird nonsense ads.

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Posted

Does this mean you need 4 hands to play?

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Posted

wtf?

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Posted

lol uptight girls and neutered guys getting mad over an ad lol

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Posted

Sony needs to fire their Playstation marketing department. They're worse than Microsoft when it comes to weird nonsense ads.

They did, and then came up with the Kevin Butler ads.

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Posted

Where can I find this 4 breasted woman? I would prefer to do my own comparing :shiftyninja:

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Posted

It's not that bad, c'mon. So many beer commercials are way worse.

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Posted

Freud was right.

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Posted

What in the world was Sony thinking?

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Posted

Perfectly targeted advert in my opinion. You wouldn't put this on American soil of course, but in France. Perfect.

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Posted

It's not shocking or whatever, it's just ridiculous.

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Posted

Heh, that's funny. Why does noone else here have a sense of humour

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Posted

My first thought? Sleeping would be uncomfortable!

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Posted

Showed this ad to my wife last night, told her "I want one of these for Christmas. Oh, and a Vita would be nice too."

The bruises are still pretty sore.

On topic, it's clever, a little juvenile maybe but got a chuckle out of it. Would never fly in the US of course.

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Posted

Would never fly in the US of course.

France and America (generally) have very different attitudes towards such things. Americans seems to consider their attitude "superior" or "more evolved", but that's just like, their opinion, man ;)

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Posted

Great ad, love it :)

Shame that so many people find it offensive thou. As someone mentioned earlier in the thread, does you not have a sense of humor?

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Posted

Showed this ad to my wife last night, told her "I want one of these for Christmas. Oh, and a Vita would be nice too."

The bruises are still pretty sore.

On topic, it's clever, a little juvenile maybe but got a chuckle out of it. Would never fly in the US of course.

LOL

Wouldn't fly in anti-sex America, and while I'm pretty indifferent to it, it seems fine for France/EU. It's better than talking Squirrels or Crying Babies. The breasts actually link to the front and back touch screens, so there is some relevance, and we can all agree boobs are awesome.

It also seems to be simply a print based ad, those usually have to be quite the talking point to get noticed, and what do you know, it now has become a talking point. It's the kind of ad you'd see and remember in the Subway or public transport, versus the mass of other ads that pass by your retinas. Trying to convert it into a video based ad would probably fail miserably though.

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Posted

First thing I thought of when I saw this.

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Posted

My first thought? Sleeping would be uncomfortable!

My first thought was how would I ever get around to all of them.

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Posted

Would never fly in the US of course.

The US Version is 2 burgers back to back

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